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Organization profile

Organization profile

Research Interests

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

news Social Sciences
coverage Social Sciences
Health Engineering & Materials Science
Public relations Engineering & Materials Science
content analysis Social Sciences
Marketing Engineering & Materials Science
communication Social Sciences
newspaper Social Sciences

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Profiles

No photo of Lee Ahern

Lee Ahern

Person: Academic

20092018
No photo of Denise Sevick Bortree

Denise Sevick Bortree

Person: Academic

20092017
No photo of Colleen Connolly-Ahern

Colleen Connolly-Ahern

Person: Academic

20022018
No photo of Francis Erin Dardis

Francis Erin Dardis

Person: Academic

20062019
No photo of Ann Marie Major

Ann Marie Major

Person: Academic

19932006
No photo of Fuyuan Shen
19952019

Research Output 1985 2019

How game difficulty and ad framing influence memory of in-game advertisements

Dardis, F. E., Schmierbach, M. G., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.

Research output: Contribution to journalArticle

Factors
Music
Video games
Questionnaire
Experiment

The effects of health narratives: Examining the moderating role of persuasive intent

Wang, W. & Shen, F., Apr 3 2019, In : Health Marketing Quarterly. 36, 2, p. 120-135 16 p.

Research output: Contribution to journalArticle

Persuasive Communication
Health
Research

(Potential) patients like me: testing the effects of user-generated health content on social media

Mou, Y. & Shen, F., Apr 3 2018, In : Chinese Journal of Communication. 11, 2, p. 186-201 16 p.

Research output: Contribution to journalArticle

social media
Health
Testing
health
media technology
7 Citations (Scopus)

Effects of Web Interactivity: A Meta-Analysis

Yang, F. & Shen, F., Jul 1 2018, In : Communication Research. 45, 5, p. 635-658 24 p.

Research output: Contribution to journalArticle

interactive media
Knowledge acquisition
Meta-analysis
World Wide Web
Interactivity

Evaluating the effectiveness of four Hong Kong antismoking cartoon posters with humor and threat elements

Sheer, V. C., Shen, F., Tse, D. & Chan, T., Oct 2 2018, In : Chinese Journal of Communication. 11, 4, p. 400-418 19 p.

Research output: Contribution to journalArticle

cartoon
poster
humor
Hong Kong
Health

Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections

Vafeiadis, M., Li, R. & Shen, F., Apr 3 2018, In : Journal of Broadcasting and Electronic Media. 62, 2, p. 354-370 17 p.

Research output: Contribution to journalArticle

Marketing
election
narrative
candidacy
family member
2 Citations (Scopus)

On the Border of the Syrian Refugee Crisis: Views From Two Different Cultural Perspectives

Dimitrova, D. V., Ozdora-Aksak, E. & Connolly-Ahern, C., Apr 1 2018, In : American Behavioral Scientist. 62, 4, p. 532-546 15 p.

Research output: Contribution to journalArticle

Refugees
refugee
coverage
Modern 1601-history
Turkey

Refugee Communications: Defining the Discipline

Connolly-Ahern, C., Apr 1 2018, In : American Behavioral Scientist. 62, 4, p. 403-404 2 p.

Research output: Contribution to journalEditorial

Refugees
refugee
communications
Communication

Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators

Myrick, J., Ahern, L., Shao, R. & Conlin, J., Jan 1 2018, (Accepted/In press) In : Science Communication.

Research output: Contribution to journalArticle

VIP
moderator
effects of technology
everyday life
news
1 Citation (Scopus)

A comparison of the visual and story frames Al Jazeera English and CNN employed during the 2011 Egyptian revolution

Haigh, M. M. & Bruce, M., Jun 1 2017, In : International Communication Gazette. 79, 4, p. 419-433 15 p.

Research output: Contribution to journalArticle

Al-Jazeera
CNN
Cables
political strategy
public opinion