Research output per year
Research output per year
Fingerprint
Dive into the research topics where Advertising and Public Relations is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
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Profiles
Research output
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Encouraging Volunteering in Nonprofit Organizations: The Role of Organizational Inclusion and Volunteer Need Satisfaction
Huang, Y., Bortree, D. S., Yang, F. & Wang, R., Mar 14 2020, In: Journal of Nonprofit and Public Sector Marketing. 32, 2, p. 147-165 19 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors
Austin, L., Overton, H., McKeever, B. W. & Bortree, D., Dec 2020, In: Public Relations Review. 46, 5, 101981.Research output: Contribution to journal › Article › peer-review
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HPV prevention is not just for girls: an examination of college-age-students’ adoption of HPV vaccines
Grantham, S., Connolly-Ahern, C. & Ahern, L., Jul 2 2020, In: Health Marketing Quarterly. 37, 3, p. 193-206 14 p.Research output: Contribution to journal › Article › peer-review
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News Storytelling Through Images: Examining the Effects of Narratives and Visuals in News Coverage of Issues
VAFEIADIS, MICHAIL., HAN, JIANGXUE. ASHLEY. & SHEN, FUYUAN., 2020, In: International Journal of Communication. 14, p. 4364-4384 21 p.Research output: Contribution to journal › Article › peer-review
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Giving from the heart: exploring how ethics of care emerges in corporate social responsibility
Formentin, M. & Bortree, D., Feb 13 2019, In: Journal of Communication Management. 23, 1, p. 2-17 16 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
How game difficulty and ad framing influence memory of in-game advertisements
Dardis, F., Schmierbach, M., Sherrick, B. & Luckman, B., Jan 14 2019, In: Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Involvement without Knowledge Gain: A Meta-Analysis of the Cognitive Effects of Website Interactivity
Yang, F. & Shen, F., Apr 3 2019, In: Journal of Broadcasting and Electronic Media. 63, 2, p. 211-230 20 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement
Vafeiadis, M., Bortree, D. S., Buckley, C., Diddi, P. & Xiao, A., May 13 2019, In: Journal of Product and Brand Management. 29, 2, p. 209-222 14 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations -
Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators
Myrick, J. G., Ahern, L., Shao, R. & Conlin, J., Feb 1 2019, In: Science Communication. 41, 1, p. 38-65 28 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
The Cost of the Veil: Visual Communication Impacts of Hijab on News Judgments
Connolly-Ahern, C., Ahern, L., Coman, I. A., Molina Davila, M. D., Davis, S. E. & Cabrera-Baukus, M., Nov 2 2019, In: Mass Communication and Society. 22, 6, p. 851-871 21 p.Research output: Contribution to journal › Article › peer-review