Research Output per year
Organization profile
Organization profile
Research Interests
Fingerprint Dive into the research topics where Advertising and Public Relations is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
news
Social Sciences
coverage
Social Sciences
Health
Engineering & Materials Science
Public relations
Engineering & Materials Science
content analysis
Social Sciences
communication
Social Sciences
Marketing
Engineering & Materials Science
newspaper
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Research Output 1985 2019
1
Citation
(Scopus)
Giving from the heart: exploring how ethics of care emerges in corporate social responsibility
Formentin, M. & Bortree, D., Feb 13 2019, In : Journal of Communication Management. 23, 1, p. 2-17 16 p.Research output: Contribution to journal › Article
social responsibility
moral philosophy
Sports
Communication
communication
2
Citations
(Scopus)
How game difficulty and ad framing influence memory of in-game advertisements
Dardis, F. E., Schmierbach, M. G., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.Research output: Contribution to journal › Article
Factors
Music
Video games
Questionnaire
Experiment
1
Citation
(Scopus)
Involvement without Knowledge Gain: A Meta-Analysis of the Cognitive Effects of Website Interactivity
Yang, F. & Shen, F., Apr 3 2019, In : Journal of Broadcasting and Electronic Media. 63, 2, p. 211-230 20 p.Research output: Contribution to journal › Article
interactive media
website
Websites
operationalization
Data storage equipment
2
Citations
(Scopus)
Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators
Myrick, J. G., Ahern, L., Shao, R. & Conlin, J., Feb 1 2019, In : Science Communication. 41, 1, p. 38-65 28 p.Research output: Contribution to journal › Article
VIP
moderator
effects of technology
everyday life
news
The Cost of the Veil: Visual Communication Impacts of Hijab on News Judgments
Connolly-Ahern, C., Ahern, L., Coman, I. A., Molina Davila, M. D., Davis, S. E. & Cabrera-Baukus, M., Nov 2 2019, In : Mass Communication and Society. 22, 6, p. 851-871 21 p.Research output: Contribution to journal › Article
Visual communication
visual communication
Moderators
Television
empathy
1
Citation
(Scopus)
The effectiveness of using entertainment education narratives to promote safer sexual behaviors of youth: A meta-analysis, 1985-2017
Orozco-Olvera, V., Shen, F. & Cluver, L., Feb 2019, In : PloS one. 14, 2, e0209969.Research output: Contribution to journal › Review article
Open Access
sexual behavior
meta-analysis
Sexual Behavior
Meta-Analysis
confidence interval
The effects of health narratives: Examining the moderating role of persuasive intent
Wang, W. & Shen, F., Apr 3 2019, In : Health Marketing Quarterly. 36, 2, p. 120-135 16 p.Research output: Contribution to journal › Article
Persuasive Communication
Health
Research
1
Citation
(Scopus)
(Potential) patients like me: testing the effects of user-generated health content on social media
Mou, Y. & Shen, F., Apr 3 2018, In : Chinese Journal of Communication. 11, 2, p. 186-201 16 p.Research output: Contribution to journal › Article
social media
Health
Testing
health
media technology
16
Citations
(Scopus)
Effects of Web Interactivity: A Meta-Analysis
Yang, F. & Shen, F., Jul 1 2018, In : Communication Research. 45, 5, p. 635-658 24 p.Research output: Contribution to journal › Article
interactive media
Knowledge acquisition
Meta-analysis
World Wide Web
Interactivity
Evaluating the effectiveness of four Hong Kong antismoking cartoon posters with humor and threat elements
Sheer, V. C., Shen, F., Tse, D. & Chan, T., Oct 2 2018, In : Chinese Journal of Communication. 11, 4, p. 400-418 19 p.Research output: Contribution to journal › Article
cartoon
poster
humor
Hong Kong
Health