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Organization profile

Organization profile

Research Interests

Fingerprint Dive into the research topics where Advertising and Public Relations is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

news Social Sciences
coverage Social Sciences
Health Engineering & Materials Science
Public relations Engineering & Materials Science
content analysis Social Sciences
communication Social Sciences
Marketing Engineering & Materials Science
newspaper Social Sciences

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Profiles

No photo of Lee Ahern

Lee Ahern

Person: Academic

20092018
No photo of Denise Sevick Bortree

Denise Sevick Bortree

Person: Academic

20092019
No photo of Colleen Connolly-Ahern

Colleen Connolly-Ahern

Person: Academic

20022018
No photo of Francis Erin Dardis

Francis Erin Dardis

Person: Academic

20062019
No photo of Ann Marie Major

Ann Marie Major

Person: Academic

19932006
No photo of Fuyuan Shen
19952019

Research Output 1985 2019

1 Citation (Scopus)

Giving from the heart: exploring how ethics of care emerges in corporate social responsibility

Formentin, M. & Bortree, D. S., Feb 13 2019, In : Journal of Communication Management. 23, 1, p. 2-17 16 p.

Research output: Contribution to journalArticle

social responsibility
moral philosophy
Sports
Communication
communication
1 Citation (Scopus)

How game difficulty and ad framing influence memory of in-game advertisements

Dardis, F. E., Schmierbach, M. G., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.

Research output: Contribution to journalArticle

Factors
Music
Video games
Questionnaire
Experiment
1 Citation (Scopus)

Involvement without Knowledge Gain: A Meta-Analysis of the Cognitive Effects of Website Interactivity

Yang, F. & Shen, F., Apr 3 2019, In : Journal of Broadcasting and Electronic Media. 63, 2, p. 211-230 20 p.

Research output: Contribution to journalArticle

interactive media
website
Websites
operationalization
Data storage equipment

The effectiveness of using entertainment education narratives to promote safer sexual behaviors of youth: A meta-analysis, 1985-2017

Orozco-Olvera, V., Shen, F. & Cluver, L., Feb 2019, In : PloS one. 14, 2, e0209969.

Research output: Contribution to journalReview article

Open Access
sexual behavior
meta-analysis
Sexual Behavior
Meta-Analysis
confidence interval

The effects of health narratives: Examining the moderating role of persuasive intent

Wang, W. & Shen, F., Apr 3 2019, In : Health Marketing Quarterly. 36, 2, p. 120-135 16 p.

Research output: Contribution to journalArticle

Persuasive Communication
Health
Research
1 Citation (Scopus)

(Potential) patients like me: testing the effects of user-generated health content on social media

Mou, Y. & Shen, F., Apr 3 2018, In : Chinese Journal of Communication. 11, 2, p. 186-201 16 p.

Research output: Contribution to journalArticle

social media
Health
Testing
health
media technology
14 Citations (Scopus)

Effects of Web Interactivity: A Meta-Analysis

Yang, F. & Shen, F., Jul 1 2018, In : Communication Research. 45, 5, p. 635-658 24 p.

Research output: Contribution to journalArticle

interactive media
Knowledge acquisition
Meta-analysis
World Wide Web
Interactivity

Evaluating the effectiveness of four Hong Kong antismoking cartoon posters with humor and threat elements

Sheer, V. C., Shen, F., Tse, D. & Chan, T., Oct 2 2018, In : Chinese Journal of Communication. 11, 4, p. 400-418 19 p.

Research output: Contribution to journalArticle

cartoon
poster
humor
Hong Kong
Health
2 Citations (Scopus)

Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections

Vafeiadis, M., Li, R. & Shen, F., Apr 3 2018, In : Journal of Broadcasting and Electronic Media. 62, 2, p. 354-370 17 p.

Research output: Contribution to journalArticle

Marketing
election
narrative
candidacy
family member
2 Citations (Scopus)

On the Border of the Syrian Refugee Crisis: Views From Two Different Cultural Perspectives

Dimitrova, D. V., Ozdora-Aksak, E. & Connolly-Ahern, C., Apr 1 2018, In : American Behavioral Scientist. 62, 4, p. 532-546 15 p.

Research output: Contribution to journalArticle

Refugees
refugee
coverage
Modern 1601-history
Turkey