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Fingerprint Dive into the research topics where Advertising and Public Relations is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

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    Profiles

    No photo of Lee Ahern

    Lee Ahern

    Person: Academic

    20092019
    No photo of Denise Sevick Bortree

    Denise Sevick Bortree

    Person: Academic

    20092020
    No photo of Colleen Connolly-Ahern

    Colleen Connolly-Ahern

    Person: Academic

    20022019
    No photo of Francis Erin Dardis

    Francis Erin Dardis

    Person: Academic

    20062019
    No photo of Ann Marie Major

    Ann Marie Major

    Person: Academic

    19932006
    No photo of Fuyuan Shen
    19952019

    Research Output

    Encouraging Volunteering in Nonprofit Organizations: The Role of Organizational Inclusion and Volunteer Need Satisfaction

    Huang, Y., Bortree, D. S., Yang, F. & Wang, R., Mar 14 2020, In : Journal of Nonprofit and Public Sector Marketing. 32, 2, p. 147-165 19 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Giving from the heart: exploring how ethics of care emerges in corporate social responsibility

    Formentin, M. & Bortree, D., Feb 13 2019, In : Journal of Communication Management. 23, 1, p. 2-17 16 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    How game difficulty and ad framing influence memory of in-game advertisements

    Dardis, F., Schmierbach, M., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    Involvement without Knowledge Gain: A Meta-Analysis of the Cognitive Effects of Website Interactivity

    Yang, F. & Shen, F., Apr 3 2019, In : Journal of Broadcasting and Electronic Media. 63, 2, p. 211-230 20 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement

    Vafeiadis, M., Bortree, D. S., Buckley, C., Diddi, P. & Xiao, A., May 13 2019, In : Journal of Product and Brand Management. 29, 2, p. 209-222 14 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators

    Myrick, J. G., Ahern, L., Shao, R. & Conlin, J., Feb 1 2019, In : Science Communication. 41, 1, p. 38-65 28 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    The Cost of the Veil: Visual Communication Impacts of Hijab on News Judgments

    Connolly-Ahern, C., Ahern, L., Coman, I. A., Molina Davila, M. D., Davis, S. E. & Cabrera-Baukus, M., Nov 2 2019, In : Mass Communication and Society. 22, 6, p. 851-871 21 p.

    Research output: Contribution to journalArticle

  • The effectiveness of using entertainment education narratives to promote safer sexual behaviors of youth: A meta-analysis, 1985-2017

    Orozco-Olvera, V., Shen, F. & Cluver, L., Feb 2019, In : PloS one. 14, 2, e0209969.

    Research output: Contribution to journalReview article

    Open Access
  • 2 Scopus citations

    The effects of health narratives: Examining the moderating role of persuasive intent

    Wang, W. & Shen, F., Apr 3 2019, In : Health Marketing Quarterly. 36, 2, p. 120-135 16 p.

    Research output: Contribution to journalArticle

  • (Potential) patients like me: testing the effects of user-generated health content on social media

    Mou, Y. & Shen, F., Apr 3 2018, In : Chinese Journal of Communication. 11, 2, p. 186-201 16 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations