Organization profile

Organization profile

Research Interests

Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

Scaling Mathematics
Methodology Mathematics
Bayesian Approach Mathematics
Unfolding Mathematics
Model Mathematics
Proximity Mathematics
Latent Class Mathematics
Marketing Business & Economics

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Profiles

No photo of Johann Baumgartner

Johann Baumgartner

  • Marketing - Department Head and Smeal Professor

Person: Academic

19892019
No photo of Lisa Elizabeth Bolton

Lisa Elizabeth Bolton

Person: Academic

20022019
No photo of Franklin Carter

Franklin Carter

Person: Academic

20002012
No photo of Min Ding

Min Ding

Person: Academic

19952016
No photo of Duncan Fong

Duncan Fong

Person: Academic

19892019
No photo of Eunice Y. Kim

Eunice Y. Kim

Person: Academic

20072007
No photo of Margaret Grace Meloy

Margaret Grace Meloy

  • Marketing - Professor and Calvin E. and Pamala T. Zimmerman Fellow

Person: Academic

19962017
No photo of Ralph Angelo Oliva

Ralph Angelo Oliva

Person: Academic

19972013
No photo of John Andrew Petersen

John Andrew Petersen

Person: Academic

20042018

Research Output 1980 2019

Analyzing Policy Capturing Data Using Structural Equation Modeling for Within-Subject Experiments (SEMWISE)

Weijters, B. & Baumgartner, J., Jul 1 2019, In : Organizational Research Methods. 22, 3, p. 623-648 26 p.

Research output: Contribution to journalArticle

Experiments
Measurement errors
Structural equation modeling
Policy capturing
Experiment

A Smooth Transition Finite Mixture Model for Accommodating Unobserved Heterogeneity

Kappe, E. R., DeSarbo, W. S. & Medeiros, M. C., Jan 1 2019, In : Journal of Business and Economic Statistics.

Research output: Contribution to journalArticle

Unobserved Heterogeneity
Finite Mixture Models
Transition Model
Estimate
Game

Bayesian multidimensional scaling procedure with variable selection

Lin, L. & Fong, D., Jan 1 2019, In : Computational Statistics and Data Analysis. 129, p. 1-13 13 p.

Research output: Contribution to journalArticle

Variable Selection
Scaling
Dimension Reduction
Side Information
Multivariate Regression
1 Citation (Scopus)

Knowing What It Makes: How Product Transformation Salience Increases Recycling

Winterich, K. P., Nenkov, G. Y. & Gonzales, G. E., Jul 1 2019, In : Journal of Marketing. 83, 4, p. 21-37 17 p.

Research output: Contribution to journalArticle

New products
Click-through rate
Positioning
Plastics
Field study
2 Citations (Scopus)

The marketing of love: how attachment styles affect romantic consumption journeys

Mende, M., Scott, M. L., Garvey, A. M. & Bolton, L. E., Mar 15 2019, In : Journal of the Academy of Marketing Science. 47, 2, p. 255-273 19 p.

Research output: Contribution to journalArticle

Marketing
Attachment style
Avoidance
Anxiety
Moderator
6 Citations (Scopus)

A Framework for the Consumer Psychology of Morality in the Marketplace

Campbell, M. C. & Winterich, K. P., Apr 1 2018, In : Journal of Consumer Psychology. 28, 2, p. 167-179 13 p.

Research output: Contribution to journalEditorial

Psychology
Morality
Consumer psychology
1 Citation (Scopus)

A hierarchical Bayesian approach for examining heterogeneity in choice decisions

Kim, S., DeSarbo, W. S. & Fong, D., Feb 1 2018, In : Journal of Mathematical Psychology. 82, p. 56-72 17 p.

Research output: Contribution to journalArticle

Bayes Theorem
Bayesian Approach
Attribute
Decision Theory
Benchmarking
1 Citation (Scopus)

All That Glitters Is Not Gold: The Penalty Effect of Conspicuous Consumption in Services and How It Changes With Customers and Contexts

Mende, M., Scott, M. L. & Bolton, L. E., Nov 1 2018, In : Journal of Service Research. 21, 4, p. 405-420 16 p.

Research output: Contribution to journalArticle

gold
penalty
customer
service provider
Gold
1 Citation (Scopus)

A probit model with structured covariance for similarity effects and source of volume calculations

Dotson, J. P., Howell, J. R., Brazell, J. D., Otter, T., Lenk, P. J., Maceachern, S. & Allenby, G. M., Feb 1 2018, In : Journal of Marketing Research. 55, 1, p. 35-47 13 p.

Research output: Contribution to journalArticle

Probit model
Substitution
Product attributes
New product introduction
Covariance matrix

A random coefficients mixture hidden Markov model for marketing research

Kappe, E. R., Stadler Blank, A. & DeSarbo, W. S., Sep 1 2018, In : International Journal of Research in Marketing. 35, 3, p. 415-431 17 p.

Research output: Contribution to journalArticle

Random coefficients
Hidden Markov model
Marketing research
Unobserved heterogeneity
Time-varying