Organization profile

Organization profile

Research Interests

Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

Scaling Mathematics
Methodology Mathematics
Bayesian Approach Mathematics
Unfolding Mathematics
Model Mathematics
Proximity Mathematics
Latent Class Mathematics
Marketing Business & Economics

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Profiles

No photo of Johann Baumgartner

Johann Baumgartner

  • Marketing - Department Head and Smeal Professor

Person: Academic

19892019
No photo of Lisa Elizabeth Bolton

Lisa Elizabeth Bolton

Person: Academic

20022019
No photo of Franklin Carter

Franklin Carter

Person: Academic

20002012
No photo of Min Ding

Min Ding

Person: Academic

19952016
No photo of Duncan Fong

Duncan Fong

Person: Academic

19892019
No photo of Eunice Y. Kim

Eunice Y. Kim

Person: Academic

20072007
No photo of Margaret Grace Meloy

Margaret Grace Meloy

  • Marketing - Professor and Calvin E. and Pamala T. Zimmerman Fellow

Person: Academic

19962019
No photo of Ralph Angelo Oliva

Ralph Angelo Oliva

Person: Academic

19972013
No photo of John Andrew Petersen

John Andrew Petersen

Person: Academic

20042018

Research Output 1980 2019

Analyzing Policy Capturing Data Using Structural Equation Modeling for Within-Subject Experiments (SEMWISE)

Weijters, B. & Baumgartner, J., Jul 1 2019, In : Organizational Research Methods. 22, 3, p. 623-648 26 p.

Research output: Contribution to journalArticle

Experiments
Measurement errors
Structural equation modeling
Policy capturing
Experiment
1 Citation (Scopus)

A Smooth Transition Finite Mixture Model for Accommodating Unobserved Heterogeneity

Kappe, E. R., DeSarbo, W. S. & Medeiros, M. C., Jan 1 2019, In : Journal of Business and Economic Statistics.

Research output: Contribution to journalArticle

Unobserved Heterogeneity
Finite Mixture Models
Transition Model
Estimate
Game

Bayesian multidimensional scaling procedure with variable selection

Lin, L. & Fong, D., Jan 1 2019, In : Computational Statistics and Data Analysis. 129, p. 1-13 13 p.

Research output: Contribution to journalArticle

Variable Selection
Scaling
Dimension Reduction
Side Information
Multivariate Regression
2 Citations (Scopus)

Knowing What It Makes: How Product Transformation Salience Increases Recycling

Winterich, K. P., Nenkov, G. Y. & Gonzales, G. E., Jul 1 2019, In : Journal of Marketing. 83, 4, p. 21-37 17 p.

Research output: Contribution to journalArticle

New products
Click-through rate
Positioning
Plastics
Field study
1 Citation (Scopus)

Technology Resistance: The Case of Food Production Processes

Zheng, Y., Bolton, L. E. & Alba, J. W., Apr 1 2019, In : Journal of Public Policy and Marketing. 38, 2, p. 246-262 17 p.

Research output: Contribution to journalArticle

Food
Production process
Food production
Well-being
Literacy
2 Citations (Scopus)

The marketing of love: how attachment styles affect romantic consumption journeys

Mende, M., Scott, M. L., Garvey, A. M. & Bolton, L. E., Mar 15 2019, In : Journal of the Academy of Marketing Science. 47, 2, p. 255-273 19 p.

Research output: Contribution to journalArticle

Marketing
Attachment style
Avoidance
Anxiety
Moderator

Why do consumers think it is fair to pay more when buying from producers versus retailers?

Gonzales, G. E., Bolton, L. E. & Meloy, M. G., Jan 1 2019, (Accepted/In press) In : Marketing Letters.

Research output: Contribution to journalArticle

Retailers
Price perception
Purchase
Consumer prices
Fair price
7 Citations (Scopus)

A Framework for the Consumer Psychology of Morality in the Marketplace

Campbell, M. C. & Winterich, K. P., Apr 1 2018, In : Journal of Consumer Psychology. 28, 2, p. 167-179 13 p.

Research output: Contribution to journalEditorial

Psychology
Morality
Consumer psychology
1 Citation (Scopus)

A hierarchical Bayesian approach for examining heterogeneity in choice decisions

Kim, S., DeSarbo, W. S. & Fong, D., Feb 1 2018, In : Journal of Mathematical Psychology. 82, p. 56-72 17 p.

Research output: Contribution to journalArticle

Bayes Theorem
Bayesian Approach
Attribute
Decision Theory
Benchmarking
1 Citation (Scopus)

All That Glitters Is Not Gold: The Penalty Effect of Conspicuous Consumption in Services and How It Changes With Customers and Contexts

Mende, M., Scott, M. L. & Bolton, L. E., Nov 1 2018, In : Journal of Service Research. 21, 4, p. 405-420 16 p.

Research output: Contribution to journalArticle

gold
penalty
customer
service provider
Gold