Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Profiles

    No photo of Johann Baumgartner

    Johann Baumgartner

    • Marketing - Department Head and Smeal Professor

    Person: Academic

    19892019
    No photo of Lisa Elizabeth Bolton

    Lisa Elizabeth Bolton

    Person: Academic

    20022020
    No photo of Franklin Carter

    Franklin Carter

    Person: Academic

    20002012
    No photo of Min Ding

    Min Ding

    Person: Academic

    19952016
    No photo of Duncan Fong

    Duncan Fong

    Person: Academic

    19892019
    No photo of Eunice Y. Kim

    Eunice Y. Kim

    Person: Academic

    20072007
    No photo of Margaret Grace Meloy

    Margaret Grace Meloy

    • Marketing - Professor and Calvin E. and Pamala T. Zimmerman Fellow

    Person: Academic

    19962020
    No photo of Ralph Angelo Oliva

    Ralph Angelo Oliva

    Person: Academic

    19972013
    No photo of John Andrew Petersen

    John Andrew Petersen

    Person: Academic

    20042018

    Research Output

    Buyer participation in outsourced new product development projects: The role of relationship multiplexity

    Slot, J. H., Wuyts, S. & Geyskens, I., Jan 1 2020, (Accepted/In press) In : Journal of Operations Management.

    Research output: Contribution to journalArticle

    Open Access
  • Why do consumers think it is fair to pay more when buying from producers versus retailers?

    Gonzales, G. E., Bolton, L. E. & Meloy, M. G., Mar 1 2020, In : Marketing Letters. 31, 1, p. 31-35 5 p.

    Research output: Contribution to journalArticle

  • Analyzing Policy Capturing Data Using Structural Equation Modeling for Within-Subject Experiments (SEMWISE)

    Weijters, B. & Baumgartner, H., Jul 1 2019, In : Organizational Research Methods. 22, 3, p. 623-648 26 p.

    Research output: Contribution to journalArticle

  • A Smooth Transition Finite Mixture Model for Accommodating Unobserved Heterogeneity

    Kappe, E. R., DeSarbo, W. S. & Medeiros, M. C., Jan 1 2019, In : Journal of Business and Economic Statistics.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Bayesian multidimensional scaling procedure with variable selection

    Lin, L. & Fong, D. K. H., Jan 2019, In : Computational Statistics and Data Analysis. 129, p. 1-13 13 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    Knowing What It Makes: How Product Transformation Salience Increases Recycling

    Winterich, K. P., Nenkov, G. Y. & Gonzales, G. E., Jul 1 2019, In : Journal of Marketing. 83, 4, p. 21-37 17 p.

    Research output: Contribution to journalArticle

  • 6 Scopus citations

    Technology Resistance: The Case of Food Production Processes

    Zheng, Y., Bolton, L. E. & Alba, J. W., Apr 1 2019, In : Journal of Public Policy and Marketing. 38, 2, p. 246-262 17 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    The marketing of love: how attachment styles affect romantic consumption journeys

    Mende, M., Scott, M. L., Garvey, A. M. & Bolton, L. E., Mar 15 2019, In : Journal of the Academy of Marketing Science. 47, 2, p. 255-273 19 p.

    Research output: Contribution to journalArticle

  • 3 Scopus citations

    The Price of Power: How Firm's Market Power Affects Perceived Fairness of Price Increases

    Lu, Z., Bolton, L. E., Ng, S. S. L. & Chen, H. A., Jan 1 2019, (Accepted/In press) In : Journal of Retailing.

    Research output: Contribution to journalArticle

  • A Framework for the Consumer Psychology of Morality in the Marketplace

    Campbell, M. C. & Winterich, K. P., Apr 2018, In : Journal of Consumer Psychology. 28, 2, p. 167-179 13 p.

    Research output: Contribution to journalEditorial

    8 Scopus citations