Organization profile

Organization profile

Research Interests

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Scaling Mathematics
Methodology Mathematics
Cluster Analysis Medicine & Life Sciences
Marketing Medicine & Life Sciences
Bayesian Approach Mathematics
Unfolding Mathematics
Model Mathematics
Psychology Medicine & Life Sciences

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Profiles

No photo of Johann Baumgartner

Johann Baumgartner

  • Marketing - Department Head and Smeal Professor

Person: Academic

19892018
No photo of Lisa Elizabeth Bolton

Lisa Elizabeth Bolton

Person: Academic

20022018
No photo of Franklin Carter

Franklin Carter

Person: Academic

20002012
No photo of Min Ding

Min Ding

Person: Academic

19952016
No photo of Duncan Fong

Duncan Fong

Person: Academic

19892018
No photo of John Richard Howell

John Richard Howell

Person: Academic

20142018
No photo of Eelco Roel Kappe

Eelco Roel Kappe

Person: Academic

20142018
No photo of Eunice Y. Kim

Eunice Y. Kim

Person: Academic

20072007
No photo of John C. Liechty
20012015
No photo of Margaret Grace Meloy

Margaret Grace Meloy

  • Marketing - Professor and Calvin E. and Pamala T. Zimmerman Fellow

Person: Academic

19962017

Research Output 1980 2018

A Framework for the Consumer Psychology of Morality in the Marketplace

Campbell, M. C. & Winterich, K. P., Apr 1 2018, In : Journal of Consumer Psychology. 28, 2, p. 167-179 13 p.

Research output: Contribution to journalEditorial

Psychology
Morality
Consumer psychology
1 Citations

A hierarchical Bayesian approach for examining heterogeneity in choice decisions

Kim, S., DeSarbo, W. S. & Fong, D., Feb 1 2018, In : Journal of Mathematical Psychology. 82, p. 56-72 17 p.

Research output: Contribution to journalArticle

Bayes Theorem
Bayesian Approach
Attribute
Decision Theory
Benchmarking
1 Citations
gold
penalty
customer
service provider
Gold

Analyzing Policy Capturing Data Using Structural Equation Modeling for Within-Subject Experiments (SEMWISE)

Weijters, B. & Baumgartner, J., Jan 1 2018, (Accepted/In press) In : Organizational Research Methods.

Research output: Contribution to journalArticle

Experiments
Measurement errors
Structural equation modeling
Policy capturing
Experiment

A probit model with structured covariance for similarity effects and source of volume calculations

Dotson, J. P., Howell, J. R., Brazell, J. D., Otter, T., Lenk, P. J., Maceachern, S. & Allenby, G. M., Feb 1 2018, In : Journal of Marketing Research. 55, 1, p. 35-47 13 p.

Research output: Contribution to journalArticle

Probit model
Substitution
Product attributes
New product introduction
Covariance matrix

A random coefficients mixture hidden Markov model for marketing research

Kappe, E., Stadler Blank, A. & DeSarbo, W. S., Sep 1 2018, In : International Journal of Research in Marketing. 35, 3, p. 415-431 17 p.

Research output: Contribution to journalArticle

Random coefficients
Hidden Markov model
Marketing research
Unobserved heterogeneity
Time-varying
1 Citations
Research
Luxury
Fairness
Observer
Brand attitude
8 Citations

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

Hulland, J., Baumgartner, J. & Smith, K. M., Jan 1 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 92-108 17 p.

Research output: Contribution to journalArticle

Survey research
Best practice
Marketing
Marketing research
Research issues

Selling Painful Yet Pleasurable Service Offerings: An Examination of Hedonic Appeals

Liu, S. Q., Mattila, A. S. & Bolton, L. E., Jan 1 2018, (Accepted/In press) In : Journal of Service Research.

Research output: Contribution to journalArticle

selling
Marketing
appeal
Sales
examination

Shifting the Blame: How Surcharge Pricing Influences Blame Attributions for a Service Price Increase

Pallas, F., Bolton, L. E. & Lobschat, L., Aug 1 2018, In : Journal of Service Research. 21, 3, p. 302-318 17 p.

Research output: Contribution to journalArticle

attribution
pricing
Costs
causality
proliferation