Research Output 1980 2019

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Book
2012
7 Citations (Scopus)

Statistical Methods in Customer Relationship Management

Kumar, V. & Petersen, J. A., Aug 7 2012, John Wiley and Sons.

Research output: Book/ReportBook

Customer Relationship Management
Statistical method
Customers
Model
Profitability
2011
10 Citations (Scopus)

The connected customer: The changing nature of consumer and business markets

Wuyts, S., Dekimpe, M. G., Gijsbrechts, E. & Pieters, R., Jan 1 2011, Taylor and Francis. 353 p.

Research output: Book/ReportBook

Marketing
Telecommunications
Social Support
Databases
Students