Research Output 1980 2019

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Chapter
2017
10 Citations (Scopus)

Managing product returns within the customer value framework

Minnema, A., Bijmolt, T. H. A., Petersen, J. A. & Shulman, J. D., Aug 29 2017, Customer Engagement Marketing. Springer International Publishing, p. 95-118 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Product returns
Customer value
1 Citation (Scopus)

Measurement models for marketing constructs

Baumgartner, J. & Weijters, B., Jan 1 2017, International Series in Operations Research and Management Science. Springer New York LLC, p. 259-295 37 p. (International Series in Operations Research and Management Science; vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing
Latent Variables
Model
Measurement model
Covariance Structure
2 Citations (Scopus)

Measuring and managing customer engagement value through the customer journey

Venkatesan, R., Petersen, J. A. & Guissoni, L., Aug 29 2017, Customer Engagement Marketing. Springer International Publishing, p. 53-74 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Customer engagement
2 Citations (Scopus)

Methodological issues in cross-cultural research

Baumgartner, J. & Weijters, B., Jan 1 2017, Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. Springer International Publishing, p. 169-190 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Research
Research Personnel
Psychology
Surveys and Questionnaires
Cross-cultural research
2015
5 Citations (Scopus)

Leveraging product returns to maximize customer equity

Petersen, J. A. & Anderson, E. T., Jan 30 2015, Handbook of Research on Customer Equity in Marketing. Edward Elgar Publishing Ltd., p. 160-177 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Product returns
Customer equity
1 Citation (Scopus)

Moral and political identity

Winterich, K. P., Mittal, V. & Aquino, K., Jan 1 2015, The Cambridge Handbook of Consumer Psychology. Cambridge University Press, p. 589-618 30 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Research
Psychology
Recycling
Financial Management
Politics
2012
2 Citations (Scopus)

A high-level overview: A value perspective on the practice of business-to-business marketing

Oliva, R. A., Jan 1 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 15-40 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Business-to-business marketing
3 Citations (Scopus)

A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing

Desarbo, W. S. & Kim, S., Jan 1 2012, Quantitative Modelling in Marketing and Management. World Scientific Publishing Co., p. 3-26 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Unfolding
Scaling
Spatial Model
Model
Market Segmentation
3 Citations (Scopus)

Network governance

Wuyts, S. & Van den Bulte, C., Jan 1 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 73-89 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Network governance
17 Citations (Scopus)

Processing and acting on nutrition labeling on food: The state of knowledge and new directions for transformative consumer research

Grunert, K. G., Bolton, L. E. & Raats, M. M., Jan 1 2012, Transformative consumer research for personal and collective well-being. Taylor and Francis Ltd., Vol. 9780203813256. p. 333-352 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Food Labeling
Food
Research
Direction compound
1 Citation (Scopus)

Repetitive purchase behavior

Baumgartner, J., Jul 1 2012, Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. Gabler Verlag, Vol. 9783834937223. p. 269-286 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Purchase
Purchase behavior
2011
1 Citation (Scopus)

Connectivity, control, and constraint in business markets

Wuyts, S., Jan 1 2011, The Connected Customer: The Changing Nature of Consumer and Business Markets. Taylor and Francis, p. 77-104 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Introduction

Wuyts, S., Dekimpe, M. G., Gijsbrechts, E. & Pieters, R., Jan 1 2011, The Connected Customer: The Changing Nature of Consumer and Business Markets. Taylor and Francis, p. 1-4 4 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Parameter Uncertainty in Asset Allocation

Harvey, C. R., Liechty, J. C. & Liechty, M. W., Dec 15 2011, The Oxford Handbook of Quantitative Asset Management. Oxford University Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Asset allocation
Parameter uncertainty
Investors
Utility function
Resampling
2008
6 Citations (Scopus)

Marketing engineering: Models that connect with practice

Lilien, G. L. & Rangaswamy, A., Jan 1 2008, International Series in Operations Research and Management Science. Springer New York LLC, p. 527-559 33 p. (International Series in Operations Research and Management Science; vol. 121).

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing
Engineering
Model
2007
9 Citations (Scopus)

A generalized normative segmentation methodology employing conjoint analysis

Desarbo, W. & Desarbo, C. F., Dec 1 2007, Conjoint Measurement: Methods and Applications. Springer Berlin Heidelberg, p. 321-345 25 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Conjoint analysis
Market segmentation
Segmentation
Methodology
Marketing