Research Output 1980 2019

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Review article
2012
66 Citations (Scopus)

Misresponse to reversed and negated items in surveys: A review

Weijters, B. & Baumgartner, J., Oct 1 2012, In : Journal of Marketing Research. 49, 5, p. 737-747 11 p.

Research output: Contribution to journalReview article

Questionnaire
Measurement scales
Marketing research
Factors
Disruption
2010
122 Citations (Scopus)

Socially desirable response tendencies in survey research

Steenkamp, J. B. E. M., De Jong, M. G. & Baumgartner, J., Apr 1 2010, In : Journal of Marketing Research. 47, 2, p. 199-214 16 p.

Research output: Contribution to journalReview article

Marketing
Survey research
Cultural factors
Generalizability
Personality traits
2007
4 Citations (Scopus)

An alternative efficient representation of demand-based competitive asymmetry

Desarbo, W. & Grewal, R., Jul 1 2007, In : Strategic Management Journal. 28, 7, p. 755-766 12 p.

Research output: Contribution to journalReview article

Automobiles
Railroad cars
Asymmetry
134 Citations (Scopus)

How valuable is word of mouth?

Kumar, V., Petersen, J. A. & Leone, R. P., Oct 2007, In : Harvard Business Review. 85, 10

Research output: Contribution to journalReview article

Marketing
Industry
Purchasing
Telecommunication
Word-of-mouth
194 Citations (Scopus)

"My" brand or "our" brand: The effects of brand relationship dimensions and self-construal on brand evaluations

Swaminathan, V., Winterich, K. P. & Gürhan-Canli, Z., Jan 1 2007, In : Journal of Consumer Research. 34, 2, p. 248-259 12 p.

Research output: Contribution to journalReview article

country of origin
self-concept
evaluation
national identity
Group
2006
39 Citations (Scopus)

An extended paradigm for measurement analysis of marketing constructs applicable to panel data

Baumgartner, J. & Steenkamp, J. B. E. M., Aug 1 2006, In : Journal of Marketing Research. 43, 3, p. 431-442 12 p.

Research output: Contribution to journalReview article

Paradigm
Marketing
Panel data
Scale development
Brand loyalty
62 Citations (Scopus)

Does marketing products as remedies create "get out of jail free cards"?

Bolton, L. E., Cohen, J. B. & Bloom, P. N., Jun 1 2006, In : Journal of Consumer Research. 33, 1, p. 71-81 11 p.

Research output: Contribution to journalReview article

remedies
marketing
loan
consolidation
indebtedness
87 Citations (Scopus)

Forward-looking focus: Can firms have adaptive foresight?

Zeithaml, V. A., Bolton, R. N., Deighton, J., Keiningham, T. L., Lemon, K. N. & Petersen, J. A., Nov 1 2006, In : Journal of Service Research. 9, 2, p. 168-183 16 p.

Research output: Contribution to journalReview article

Asset management
customer
firm
Headlights
Industry
50 Citations (Scopus)

Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition

Desarbo, W., Grewal, R. & Wind, J., Feb 1 2006, In : Strategic Management Journal. 27, 2, p. 101-129 29 p.

Research output: Contribution to journalReview article

Competitive market
Market structure
Asymmetric competition
Methodology
Asymmetry
2005

Getting answers

Oliva, R. A., Jan 2005, In : Marketing Management. 14, 1, p. 44-46 3 p.

Research output: Contribution to journalReview article

141 Citations (Scopus)

Incentive-aligned conjoint analysis

Ding, M., Grewal, R. & Liechty, J. C., Feb 1 2005, In : Journal of Marketing Research. 42, 1, p. 67-82 16 p.

Research output: Contribution to journalReview article

Conjoint analysis
Incentives
Consumer preferences
Preference structure
Out-of-sample forecasting

Rejoinder for Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model

Wu, J. & Desarbo, W., Jul 1 2005, In : Applied Stochastic Models in Business and Industry. 21, 4-5, p. 317-318 2 p.

Research output: Contribution to journalReview article

Market Segmentation
Customer Satisfaction
Customer satisfaction
Scaling
Dimensionality
17 Citations (Scopus)

Valuation and design of pharmaceutical R&D licensing deals

Rogers, M. J., Maranas, C. D. & Ding, M., Jan 1 2005, In : AIChE Journal. 51, 1, p. 198-209 12 p.

Research output: Contribution to journalReview article

Licensure
Drug products
Pharmaceutical Preparations
Industry
Uncertainty
2004
2 Citations (Scopus)

B2B for sale

Oliva, R. A., Sep 1 2004, In : Marketing Management. 13, 5, 1 p.

Research output: Contribution to journalReview article

57 Citations (Scopus)

Bayesian correlation estimation

Liechty, J. C., Liechty, M. W. & Müller, P., Dec 1 2004, In : Biometrika. 91, 1, p. 1-14 14 p.

Research output: Contribution to journalReview article

Cluster Analysis
Normalizing Constant
Prior Probability
Probability Model
Clustering
68 Citations (Scopus)

DSS effectiveness in marketing resource allocation decisions: Reality vs. perception

Lilien, G. L., Rangaswamy, A., Van Bruggen, G. H. & Starke, K., Jan 1 2004, In : Information Systems Research. 15, 3, p. 216-235 20 p.

Research output: Contribution to journalReview article

Decision support systems
Resource allocation
Marketing
marketing
resources

Links in the buying chain

Oliva, R. A., Nov 1 2004, In : Marketing Management. 13, 6, p. 44-47 4 p.

Research output: Contribution to journalReview article

20 Citations (Scopus)

Modeling Dynamic Effects in Repeated-Measures Experiments Involving Preference/Choice: An Illustration Involving Stated Preference Analysis

Desarbo, W., Lehmann, D. R. & Hollman, F. G., May 1 2004, In : Applied Psychological Measurement. 28, 3, p. 186-209 24 p.

Research output: Contribution to journalReview article

experiment
structural change
regression
Fatigue
apartment
5 Citations (Scopus)

Playing the Search

Oliva, R. A., Mar 1 2004, In : Marketing Management. 13, 2, p. 48-51 4 p.

Research output: Contribution to journalReview article

146 Citations (Scopus)

Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability

Wuyts, S., Dutta, S. & Stremersch, S., Apr 1 2004, In : Journal of Marketing. 68, 2, p. 88-100 13 p.

Research output: Contribution to journalReview article

Radical innovation
Empirical test
Innovation
Profitability
Pharmaceutical industry

Respecting your receiver

Oliva, R. A., May 2004, In : Marketing Management. 13, 3, p. 40-42 3 p.

Research output: Contribution to journalReview article

1 Citation (Scopus)

Spam!

Oliva, R. A., Jan 2004, In : Marketing Management. 13, 1, p. 50-52 3 p.

Research output: Contribution to journalReview article

Spam
55 Citations (Scopus)

Sticky priors: The perseverance of identity effects on judgment

Bolton, L. E. & Reed, A., Nov 2004, In : Journal of Marketing Research. 41, 4, p. 397-410 14 p.

Research output: Contribution to journalReview article

Counterfactual analysis
Censorship
Teenagers
Efficacy
World Wide Web

The personal touch

Oliva, R. A., Jul 1 2004, In : Marketing Management. 13, 4, p. 47-48 2 p.

Research output: Contribution to journalReview article

106 Citations (Scopus)

Vertical marketing systems for complex products: A triadic perspective

Wuyts, S., Stremersch, S., Van Den Bulte, C. & Franses, P. H., Nov 1 2004, In : Journal of Marketing Research. 41, 4, p. 479-487 9 p.

Research output: Contribution to journalReview article

Complex product
Buyers
Marketing systems
Suppliers
Vendors
2003
2 Citations (Scopus)

Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003

Wedel, M., Pieters, R. & Liechty, J. C., Jan 1 2003, In : Psychometrika. 68, 4, p. 557-562 6 p.

Research output: Contribution to journalReview article

Visual Attention
Eye Movements
Eye movements
Inclusion
Research
5 Citations (Scopus)

Going Mobile

Oliva, R. A., Jul 1 2003, In : Marketing Management. 12, 4, p. 46-48 3 p.

Research output: Contribution to journalReview article

5 Citations (Scopus)

Instant Messaging Comes of Age

Oliva, R. A., May 2003, In : Marketing Management. 12, 3, p. 49-52 4 p.

Research output: Contribution to journalReview article

Instant messaging

Seeds of Growth

Oliva, R. A., Nov 1 2003, In : Marketing Management. 12, 6, p. 39-41 3 p.

Research output: Contribution to journalReview article

Sold on Reverse Auctions

Oliva, R. A., Mar 2003, In : Marketing Management. 12, 2, p. 44-46 3 p.

Research output: Contribution to journalReview article

Reverse auctions
244 Citations (Scopus)

The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time

Baumgartner, J. & Pieters, R., Apr 1 2003, In : Journal of Marketing. 67, 2, p. 123-139 17 p.

Research output: Contribution to journalReview article

Marketing
Citation analysis
Impact factor
Maturation
Social sciences

Time Will Tell

Oliva, R. A., Sep 1 2003, In : Marketing Management. 12, 5, p. 44-46 3 p.

Research output: Contribution to journalReview article

2 Citations (Scopus)

Will Your Information Survive?

Oliva, R. A., Jan 1 2003, In : Marketing Management. 12, 1, p. 42-44 3 p.

Research output: Contribution to journalReview article

2002
2 Citations (Scopus)

New views on Web strategy

Oliva, R. A., 2002, In : Marketing Management. 11, 3, p. 42 1 p.

Research output: Contribution to journalReview article

World Wide Web
114 Citations (Scopus)

Toward a personology of the consumer

Baumgartner, J., Jan 1 2002, In : Journal of Consumer Research. 29, 2, p. 286-292 7 p.

Research output: Contribution to journalReview article

personality research
personality
consumption behavior
personality psychology
narrative
1994

Reviews and Communications

Rangaswamy, A., Jan 1 1994, In : Journal of Macromarketing. 14, 2, p. 83-85 3 p.

Research output: Contribution to journalReview article

Communication
1993
8 Citations (Scopus)

Marketing decision models: From linear programs to knowledge-based systems

Rangaswamy, A., Jan 1 1993, In : Handbooks in Operations Research and Management Science. 5, C, p. 733-771 39 p.

Research output: Contribution to journalReview article

Knowledge based systems
Marketing
Decision making
Artificial intelligence
Decision model
21 Citations (Scopus)

Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature

Desarbo, W., Manrai, A. K. & Manrai, L. A., Jan 1 1993, In : Handbooks in Operations Research and Management Science. 5, C, p. 193-257 65 p.

Research output: Contribution to journalReview article

Marketing
Taxonomies
Agglomeration
Specifications
Integrated