School of Business Administration (Harrisburg)

  • United States

Organization profile

Organization profile

Research Interests

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
Industry Engineering & Materials Science
Software engineering Engineering & Materials Science
Neural networks Engineering & Materials Science
Data envelopment analysis Engineering & Materials Science
Information technology Engineering & Materials Science
Information systems Engineering & Materials Science
Costs Engineering & Materials Science

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Profiles

No photo of Arpita Agnihotri

Arpita Agnihotri, PhD

Person: Academic

20122018
No photo of Mohammad Abbas Ali
20102017
No photo of Thomas Townsend Amlie
20042012
No photo of Ozge Aybat

Ozge Aybat

Person: Academic

20112018
No photo of Darrell Eugene Bartholomew
20072017
No photo of Richard S. Brown
20092019
No photo of Qiang Bu

Qiang Bu

Person: Academic

20092018
No photo of David Lawrence Buehler
20152018
No photo of Thomas Edward Buttross
20082008

Research Output 1979 2019

Liability of foreignness
Lobbying
Franchise system

Ranking of choice cues for smartphones using the Best–Worst scaling method

Pinto, L., Kaynak, E., Chow, C. S. F. & Zhang, L. L., Jan 1 2019, (Accepted/In press) In : Asia Pacific Journal of Marketing and Logistics.

Research output: Contribution to journalArticle

Best-worst scaling
Ranking
Product attributes
Factors
Age differences

A closer look at the determinants of international migration: decomposing cultural distance

White, R. & Buehler, D. L., Jul 15 2018, In : Applied Economics. 50, 33, p. 3575-3595 21 p.

Research output: Contribution to journalArticle

International migration
Cultural distance
Cultural dimensions
Immigrants
Uncertainty avoidance
2 Citations

A hybrid genetic algorithm and DEA approach for multi-criteria fixed cost allocation

Pendharkar, P. C., Nov 1 2018, In : Soft Computing. 22, 22, p. 7315-7324 10 p.

Research output: Contribution to journalArticle

Cost Allocation
Hybrid Genetic Algorithm
Multi-criteria
Genetic algorithms
Decision Making

An Analysis of Technologically Radical Innovation and Breakthrough Patents

Briggs, K. & Buehler, D. L., Sep 2 2018, In : International Journal of the Economics of Business. 25, 3, p. 341-365 25 p.

Research output: Contribution to journalArticle

Radical innovation
Patents
Citations
Ownership
Innovation

Are multiple brand endorsements economically effective?

Agnihotri, A., Bhattacharya, S. & Prasad V.K, S., Aug 20 2018, In : Journal of Product and Brand Management. 27, 5, p. 523-533 11 p.

Research output: Contribution to journalArticle

Consumer behavior
Economics
Regression analysis
Endorsements
Celebrity
1 Citations
lobby
certification
firm
sales
taxes
1 Citations

Data Breaches: Public Sector Perspectives

Joseph, R., Jul 1 2018, In : IT Professional. 20, 4, p. 57-64 8 p., 7950860.

Research output: Contribution to journalArticle

1 Citations

Data envelopment analysis models for probabilistic classification

Pendharkar, P. C., May 1 2018, In : Computers and Industrial Engineering. 119, p. 181-192 12 p.

Research output: Contribution to journalArticle

Data envelopment analysis
Classifiers
Neural networks
Costs
Probability distributions

Eat, drink, and create content: a multi-method exploration of visual social media marketing content

Fox, A. K., Nakhata, C. & Deitz, G. D., Jan 1 2018, (Accepted/In press) In : International Journal of Advertising.

Research output: Contribution to journalArticle

social media
Marketing
marketing
language
Social media marketing