• 922 Citations
  • 18 h-Index
1990 …2019
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Research Output 1990 2019

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2012

Direct to consumer advertising for pharmaceuticals: Research amid the controversy

David Bradford, W. & Kleit, A. N., Jan 1 2012, The Elgar Companion to Health Economics, Second Edition. Edward Elgar Publishing Ltd., p. 329-340 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Pharmaceuticals
Direct-to-consumer advertising