Arpita Agnihotri, PhD

    • 135 Citations
    • 7 h-Index
    20122019
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    • 2 Similar Profiles
    Emerging markets Business & Economics
    India Business & Economics
    Innovation Business & Economics
    Bottom of the pyramid Business & Economics
    Internationalization Business & Economics
    Celebrity Business & Economics
    Emerging market firms Business & Economics
    Chief executive officer Business & Economics

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    Research Output 2012 2019

    • 135 Citations
    • 7 h-Index
    • 24 Article
    • 1 Comment/debate

    CEO Narcissism and Internationalization by Indian Firms

    Agnihotri, A. & Bhattacharya, S., Dec 1 2019, In : Management International Review. 59, 6, p. 889-918 30 p.

    Research output: Contribution to journalArticle

    Internationalization
    Narcissism
    Chief executive officer
    Emerging market firms
    Resource commitment

    Communicating CSR practices–Role of internationalization of emerging market firms

    Agnihotri, A. & Bhattacharya, S., May 19 2019, In : Journal of Marketing Communications. 25, 4, p. 365-384 20 p.

    Research output: Contribution to journalArticle

    Corporate Social Responsibility
    Internationalization
    Emerging market firms
    Emerging markets
    Communication
    Personnel
    Industry
    Product launch
    Stock options
    New products
    Firm ownership
    Empirical evidence
    Ownership structure
    Internationalization
    Related party transactions

    The relative effectiveness of endorsers: The identity badge of CEOs and founders versus the attractiveness of celebrities

    Agnihotri, A. & Bhattacharya, S., Jan 1 2019, In : Journal of Advertising Research. 59, 3, p. 357-369 13 p.

    Research output: Contribution to journalArticle

    VIP
    social attraction
    Hotels
    Industry
    credibility