Arpita Agnihotri, PhD

    • 125 Citations
    • 6 h-Index
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    • 8 Similar Profiles
    Emerging markets Business & Economics
    India Business & Economics
    Innovation Business & Economics
    Bottom of the pyramid Business & Economics
    Market valuation Business & Economics
    Factors Business & Economics
    Corporate reputation Business & Economics
    Emerging market firms Business & Economics

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    Research Output 2012 2019

    • 125 Citations
    • 6 h-Index
    • 22 Article
    • 1 Comment/debate

    Communicating CSR practices–Role of internationalization of emerging market firms

    Agnihotri, A. & Bhattacharya, S., May 19 2019, In : Journal of Marketing Communications. 25, 4, p. 365-384 20 p.

    Research output: Contribution to journalArticle

    Corporate Social Responsibility
    Emerging market firms
    Emerging markets
    Product launch
    Stock options
    New products
    Firm ownership
    Empirical evidence
    Ownership structure
    Related party transactions

    Unethical consumer behavior: the role of institutional and socio-cultural factors

    Agnihotri, A. & Bhattacharya, S., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 124-135 12 p.

    Research output: Contribution to journalArticle

    Cultural factors
    Consumer behaviour
    Institutional trust
    Unethical behavior

    Are multiple brand endorsements economically effective?

    Agnihotri, A., Bhattacharya, S. & Prasad V.K, S., Aug 20 2018, In : Journal of Product and Brand Management. 27, 5, p. 523-533 11 p.

    Research output: Contribution to journalArticle

    Consumer behavior
    Regression analysis