Arpita Agnihotri, PhD

    • 125 Citations
    • 6 h-Index
    20122019
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    • 8 Similar Profiles
    Emerging markets Business & Economics
    India Business & Economics
    Innovation Business & Economics
    Bottom of the pyramid Business & Economics
    Market valuation Business & Economics
    Factors Business & Economics
    Corporate reputation Business & Economics
    Emerging market firms Business & Economics

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    Research Output 2012 2019

    • 125 Citations
    • 6 h-Index
    • 22 Article
    • 1 Comment/debate

    Communicating CSR practices–Role of internationalization of emerging market firms

    Agnihotri, A. & Bhattacharya, S., May 19 2019, In : Journal of Marketing Communications. 25, 4, p. 365-384 20 p.

    Research output: Contribution to journalArticle

    Corporate Social Responsibility
    Internationalization
    Emerging market firms
    Emerging markets
    Communication
    Personnel
    Industry
    Product launch
    Stock options
    New products
    Firm ownership
    Empirical evidence
    Ownership structure
    Internationalization
    Related party transactions

    Unethical consumer behavior: the role of institutional and socio-cultural factors

    Agnihotri, A. & Bhattacharya, S., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 124-135 12 p.

    Research output: Contribution to journalArticle

    Cultural factors
    Consumer behaviour
    Institutional trust
    Frugality
    Unethical behavior

    Are multiple brand endorsements economically effective?

    Agnihotri, A., Bhattacharya, S. & Prasad V.K, S., Aug 20 2018, In : Journal of Product and Brand Management. 27, 5, p. 523-533 11 p.

    Research output: Contribution to journalArticle

    Consumer behavior
    Economics
    Regression analysis
    Endorsements
    Celebrity