Arvind Rangaswamy

    • 4097 Citations
    • 22 h-Index
    1983 …2016

    Research output per year

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    Research Output

    Sampling designs for recovering local and global characteristics of social networks

    Ebbes, P., Huang, Z. & Rangaswamy, A., Sep 1 2016, In : International Journal of Research in Marketing. 33, 3, p. 578-599 22 p.

    Research output: Contribution to journalArticle

  • 7 Scopus citations

    Performance implications of deploying marketing analytics

    Germann, F., Lilien, G. L. & Rangaswamy, A., Jun 1 2013, In : International Journal of Research in Marketing. 30, 2, p. 114-128 15 p.

    Research output: Contribution to journalArticle

  • 62 Scopus citations

    The total product design concept and an application to the auto market

    Srinivasan, R., Lilien, G. L., Rangaswamy, A., Pingitore, G. M. & Seldin, D., Dec 2012, In : Journal of Product Innovation Management. 29, p. 3-20 18 p.

    Research output: Contribution to journalArticle

  • 31 Scopus citations

    Innovations in retail business models

    Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A. & Bridges, C., Jul 1 2011, In : Journal of Retailing. 87, SUPPL. 1, p. S3-S16

    Research output: Contribution to journalArticle

  • 207 Scopus citations

    The impact of new media on customer relationships

    Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A. & Skiera, B., Aug 23 2010, In : Journal of Service Research. 13, 3, p. 311-330 20 p.

    Research output: Contribution to journalArticle

  • 574 Scopus citations