Arvind Rangaswamy

    • 3879 Citations
    • 22 h-Index
    1983 …2016
    If you made any changes in Pure, your changes will be visible here soon.

    Fingerprint Dive into the research topics where Arvind Rangaswamy is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    Equity Mathematics
    Statistical property Mathematics
    Conjoint Analysis Mathematics
    Stein Estimator Mathematics
    Marketing Business & Economics
    Quasi-metric Mathematics
    Estimator Mathematics
    Unfolding Mathematics

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 1983 2016

    7 Citations (Scopus)

    Sampling designs for recovering local and global characteristics of social networks

    Ebbes, P., Huang, Z. & Rangaswamy, A., Sep 1 2016, In : International Journal of Research in Marketing. 33, 3, p. 578-599 22 p.

    Research output: Contribution to journalArticle

    Social networks
    Sampling
    Marketers
    Centrality
    Network structure
    54 Citations (Scopus)

    Performance implications of deploying marketing analytics

    Germann, F., Lilien, G. L. & Rangaswamy, A., Jun 1 2013, In : International Journal of Research in Marketing. 30, 2, p. 114-128 15 p.

    Research output: Contribution to journalArticle

    Marketing
    Firm performance
    Return on assets
    Moderator
    Median
    28 Citations (Scopus)

    The total product design concept and an application to the auto market

    Srinivasan, R., Lilien, G. L., Rangaswamy, A., Pingitore, G. M. & Seldin, D., Dec 2012, In : Journal of Product Innovation Management. 29, p. 3-20 18 p.

    Research output: Contribution to journalArticle

    Product design
    Customer satisfaction
    186 Citations (Scopus)

    Innovations in retail business models

    Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A. & Bridges, C., Jul 1 2011, In : Journal of Retailing. 87, SUPPL. 1

    Research output: Contribution to journalArticle

    Innovation
    Business model
    Retail
    Retailing
    Retailers
    536 Citations (Scopus)

    The impact of new media on customer relationships

    Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A. & Skiera, B., Aug 23 2010, In : Journal of Service Research. 13, 3, p. 311-330 20 p.

    Research output: Contribution to journalArticle

    new media
    customer
    Consumer behavior
    Industry
    Managers