Denise Sevick Bortree

    • 552 Citations
    • 10 h-Index
    20092019
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    Research Output 2009 2019

    2019
    1 Citation (Scopus)

    Giving from the heart: exploring how ethics of care emerges in corporate social responsibility

    Formentin, M. & Bortree, D., Feb 13 2019, In : Journal of Communication Management. 23, 1, p. 2-17 16 p.

    Research output: Contribution to journalArticle

    social responsibility
    moral philosophy
    Sports
    Communication
    communication
    2017
    7 Citations (Scopus)

    Calling all volunteers: The role of stewardship and involvement in volunteer-organization relationships

    Harrison, V. S., Xiao, A., Ott, H. K. & Bortree, D., Nov 2017, In : Public Relations Review. 43, 4, p. 872-881 10 p.

    Research output: Contribution to journalArticle

    organization
    non-profit sector
    path analysis
    non-profit-organization
    online survey
    5 Citations (Scopus)

    Navigating anger in Happy Valley: Analyzing Penn State's Facebook-based crisis responses to the Sandusky scandal

    Formentin, M., Bortree, D. S. & Fraustino, J. D., Nov 1 2017, In : Public Relations Review. 43, 4, p. 671-679 9 p.

    Research output: Contribution to journalArticle

    scandal
    facebook
    anger
    social media
    Communication
    7 Citations (Scopus)
    Social networking sites
    Interactivity
    Corporate Social Responsibility
    Credibility
    Openness
    2016
    25 Citations (Scopus)

    A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations

    Wu, M., Huang, Y., Li, R., Bortree, D. S., Yang, F., Xiao, A. & Wang, R., Nov 1 2016, In : American Behavioral Scientist. 60, 12, p. 1492-1509 18 p.

    Research output: Contribution to journalArticle

    credibility
    evaluation
    Marketing
    Turk
    experiment
    5 Citations (Scopus)

    Communicating Sustainability Online: An Examination of Corporate, Nonprofit, and University Websites

    Ott, H., Wang, R. & Bortree, D., Sep 2 2016, In : Mass Communication and Society. 19, 5, p. 671-687 17 p.

    Research output: Contribution to journalArticle

    website
    Websites
    Sustainable development
    sustainability
    examination
    2015
    3 Citations (Scopus)

    Motivations of publics: The power of antecedents in the volunteer-nonprofit organization relationship

    Bortree, D. S., Apr 24 2015, Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations: Second Edition. Taylor and Francis Inc., p. 144-158 15 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    non-profit-organization
    Volunteers
    Nonprofit organization
    Nonprofit Organization
    4 Citations (Scopus)

    Reconsidering the public relations professional-blogger relationship: A coorientation study

    Walden, J. A., Bortree, D. S. & Distaso, M. W., Nov 1 2015, In : Public Relations Review. 41, 4, p. 526-532 7 p.

    Research output: Contribution to journalArticle

    Public relations
    journalist
    transparency
    dialogue
    communication
    5 Citations (Scopus)

    This blog brought to you by … exploring blogger perceptions of a product endorsement policy and reviews

    Walden, J., Bortree, D. S. & Distaso, M. W., Aug 3 2015, In : Journal of Communication Management. 19, 3, p. 254-269 16 p.

    Research output: Contribution to journalArticle

    product policy
    Blogs
    Public relations
    weblog
    organization
    2014
    1 Citation (Scopus)

    Corporate social responsibility in environmental crisis: A case study of bp’s youtube response to the deepwater horizon crisis

    Bortree, D. S., Jan 1 2014, Ethical Practice of Social Media in Public Relations. Taylor and Francis, p. 111-125 15 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    social responsibility
    Corporate Social Responsibility
    YouTube
    Environmental Crisis
    4 Citations (Scopus)

    Ethical practice of social media in public relations

    Distaso, M. W. & Bortree, D. S., Jan 1 2014, Taylor and Francis. 251 p.

    Research output: Book/ReportBook

    social media
    communication
    crisis communication
    public communications
    communicator

    New dimensions in relationship management: Exploring gender and inclusion in the nonprofit organization-volunteer relationship

    Bortree, D. S., Dec 5 2014, Public Relations in the Nonprofit Sector: Theory and Practice. Taylor and Francis Inc., p. 103-123 21 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    non-profit-organization
    inclusion
    gender
    management
    Volunteers
    3 Citations (Scopus)

    Preface

    Distaso, M. W. & Bortree, D. S., Jan 1 2014, Ethical Practice of Social Media in Public Relations. Taylor and Francis, p. xxv-xxxi

    Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

    6 Citations (Scopus)

    Race and Inclusion in Volunteerism: Using Communication Theory to Improve Volunteer Retention

    Bortree, D. S. & Waters, R. D., Jan 1 2014, In : Journal of Public Relations Research. 26, 3, p. 215-234 20 p.

    Research output: Contribution to journalArticle

    volunteerism
    communication theory
    inclusion
    non-profit-organization
    Caucasian
    2013
    13 Citations (Scopus)

    Can public relations improve the workplace? Measuring the impact of stewardship on the employer-employee relationship

    Waters, R. D., Bortree, D. S. & Tindall, N. T. J., Sep 1 2013, In : Employee Relations. 35, 6, p. 613-629 17 p.

    Research output: Contribution to journalArticle

    Employees
    Work place
    Public relations
    Stewardship
    Employers
    9 Citations (Scopus)

    Framing environmental responsibility: 30 years of CSR messages in National Geographic Magazine

    Bortree, D. S., Ahern, L., Smith, A. N. & Dou, X., Dec 1 2013, In : Public Relations Review. 39, 5, p. 491-496 6 p.

    Research output: Contribution to journalArticle

    magazine
    responsibility
    environmental behavior
    environmental impact
    corporation

    Guest Editor's Note

    Bortree, D., Aug 1 2013, In : Journal of Public Relations Research. 25, 4, 1 p.

    Research output: Contribution to journalEditorial

    editor
    10 Citations (Scopus)

    Key trends in environmental advertising across 30 years in National Geographic magazine

    Ahern, L., Bortree, D. S. & Smith, A. N., Apr 30 2013, In : Public Understanding of Science. 22, 4, p. 479-494 16 p.

    Research output: Contribution to journalArticle

    magazine
    Marketing
    trend
    Publications
    Retrospective Studies
    2012
    12 Citations (Scopus)

    Advancing relationship management theory: Mapping the continuum of relationship types

    Waters, R. D. & Bortree, D. S., Mar 1 2012, In : Public Relations Review. 38, 1, p. 123-127 5 p.

    Research output: Contribution to journalArticle

    organization
    management
    party member
    type of organization
    non-profit-organization

    Call for Submissions: Public Relations and Nonprofit Organizations

    Bortree, D. S., Apr 1 2012, In : Journal of Public Relations Research. 24, 2, 1 p.

    Research output: Contribution to journalEditorial

    non-profit-organization
    2 Citations (Scopus)
    Religious buildings
    church
    young adult
    Religion
    Religious Institutions

    Communicating with Volunteers and Staff

    Bortree, D. S., Mar 19 2012, The Volunteer Management Handbook: Leadership Strategies for Success: Second Edition. John Wiley and Sons, p. 273-285 13 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Professional ethics
    Volunteers
    Ethical standards
    Staff
    Strategic human resource management
    37 Citations (Scopus)

    Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis

    DiStaso, M. W. & Bortree, D. S., Sep 1 2012, In : Public Relations Review. 38, 3, p. 511-514 4 p.

    Research output: Contribution to journalArticle

    social media
    Transparency
    transparency
    content analysis
    interview
    2011
    28 Citations (Scopus)

    Mediating the power of antecedents in public relationships: A pilot study

    Bortree, D. S., Mar 1 2011, In : Public Relations Review. 37, 1, p. 44-49 6 p.

    Research output: Contribution to journalArticle

    organization
    non-profit-organization
    adolescent
    examination
    management
    2010
    13 Citations (Scopus)

    Building a better workplace for teen volunteers through inclusive behaviors

    Waters, R. D. & Bortree, D. S., Mar 2010, In : Nonprofit Management and Leadership. 20, 3, p. 337-355 19 p.

    Research output: Contribution to journalArticle

    Work place
    Teens
    Volunteers
    Work groups
    Volunteering
    27 Citations (Scopus)
    adolescent
    organization
    non-profit-organization
    commitment
    2009
    275 Citations (Scopus)

    Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles

    Bortree, D. S. & Seltzer, T., Sep 1 2009, In : Public Relations Review. 35, 3, p. 317-319 3 p.

    Research output: Contribution to journalArticle

    facebook
    Websites
    Communication
    networking
    Group
    15 Citations (Scopus)
    content analysis
    news
    Wire
    electronics
    Sampling
    26 Citations (Scopus)

    The impact of green initiatives on environmental legitimacy and admiration of the organization

    Bortree, D. S., Jun 1 2009, In : Public Relations Review. 35, 2, p. 133-135 3 p.

    Research output: Contribution to journalArticle

    legitimacy
    organization
    Communication
    Industry
    environmental policy