Denise Sevick Bortree

    • 557 Citations
    • 10 h-Index
    20092019

    Research output per year

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    Research Output

    Article

    Advancing relationship management theory: Mapping the continuum of relationship types

    Waters, R. D. & Bortree, D. S., Mar 1 2012, In : Public Relations Review. 38, 1, p. 123-127 5 p.

    Research output: Contribution to journalArticle

    12 Scopus citations

    A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations

    Wu, M., Huang, Y., Li, R., Bortree, D. S., Yang, F., Xiao, A. & Wang, R., Nov 1 2016, In : American Behavioral Scientist. 60, 12, p. 1492-1509 18 p.

    Research output: Contribution to journalArticle

    27 Scopus citations

    Building a better workplace for teen volunteers through inclusive behaviors

    Waters, R. D. & Bortree, D. S., Mar 2010, In : Nonprofit Management and Leadership. 20, 3, p. 337-355 19 p.

    Research output: Contribution to journalArticle

    13 Scopus citations

    Calling all volunteers: The role of stewardship and involvement in volunteer-organization relationships

    Harrison, V. S., Xiao, A., Ott, H. K. & Bortree, D., Nov 2017, In : Public Relations Review. 43, 4, p. 872-881 10 p.

    Research output: Contribution to journalArticle

    8 Scopus citations

    Can public relations improve the workplace? Measuring the impact of stewardship on the employer-employee relationship

    Waters, R. D., Bortree, D. S. & Tindall, N. T. J., Sep 1 2013, In : Employee Relations. 35, 6, p. 613-629 17 p.

    Research output: Contribution to journalArticle

    13 Scopus citations
    2 Scopus citations

    Communicating Sustainability Online: An Examination of Corporate, Nonprofit, and University Websites

    Ott, H., Wang, R. & Bortree, D., Sep 2 2016, In : Mass Communication and Society. 19, 5, p. 671-687 17 p.

    Research output: Contribution to journalArticle

    5 Scopus citations

    Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles

    Bortree, D. S. & Seltzer, T., Sep 1 2009, In : Public Relations Review. 35, 3, p. 317-319 3 p.

    Research output: Contribution to journalArticle

    279 Scopus citations
    27 Scopus citations

    Framing environmental responsibility: 30 years of CSR messages in National Geographic Magazine

    Bortree, D. S., Ahern, L., Smith, A. N. & Dou, X., Dec 1 2013, In : Public Relations Review. 39, 5, p. 491-496 6 p.

    Research output: Contribution to journalArticle

    10 Scopus citations

    Giving from the heart: exploring how ethics of care emerges in corporate social responsibility

    Formentin, M. & Bortree, D., Feb 13 2019, In : Journal of Communication Management. 23, 1, p. 2-17 16 p.

    Research output: Contribution to journalArticle

    1 Scopus citations

    Key trends in environmental advertising across 30 years in National Geographic magazine

    Ahern, L., Bortree, D. S. & Smith, A. N., Apr 30 2013, In : Public Understanding of Science. 22, 4, p. 479-494 16 p.

    Research output: Contribution to journalArticle

    10 Scopus citations

    Mediating the power of antecedents in public relationships: A pilot study

    Bortree, D. S., Mar 1 2011, In : Public Relations Review. 37, 1, p. 44-49 6 p.

    Research output: Contribution to journalArticle

    28 Scopus citations

    Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis

    DiStaso, M. W. & Bortree, D. S., Sep 1 2012, In : Public Relations Review. 38, 3, p. 511-514 4 p.

    Research output: Contribution to journalArticle

    38 Scopus citations

    Navigating anger in Happy Valley: Analyzing Penn State's Facebook-based crisis responses to the Sandusky scandal

    Formentin, M., Bortree, D. S. & Fraustino, J. D., Nov 1 2017, In : Public Relations Review. 43, 4, p. 671-679 9 p.

    Research output: Contribution to journalArticle

    6 Scopus citations

    Race and Inclusion in Volunteerism: Using Communication Theory to Improve Volunteer Retention

    Bortree, D. S. & Waters, R. D., Jan 1 2014, In : Journal of Public Relations Research. 26, 3, p. 215-234 20 p.

    Research output: Contribution to journalArticle

    6 Scopus citations

    Reconsidering the public relations professional-blogger relationship: A coorientation study

    Walden, J. A., Bortree, D. S. & Distaso, M. W., Nov 1 2015, In : Public Relations Review. 41, 4, p. 526-532 7 p.

    Research output: Contribution to journalArticle

    5 Scopus citations

    The impact of green initiatives on environmental legitimacy and admiration of the organization

    Bortree, D. S., Jun 1 2009, In : Public Relations Review. 35, 2, p. 133-135 3 p.

    Research output: Contribution to journalArticle

    26 Scopus citations

    This blog brought to you by … exploring blogger perceptions of a product endorsement policy and reviews

    Walden, J., Bortree, D. S. & Distaso, M. W., Aug 3 2015, In : Journal of Communication Management. 19, 3, p. 254-269 16 p.

    Research output: Contribution to journalArticle

    6 Scopus citations
    7 Scopus citations
    Book

    Ethical practice of social media in public relations

    Distaso, M. W. & Bortree, D. S., Jan 1 2014, Taylor and Francis. 251 p.

    Research output: Book/ReportBook

    4 Scopus citations
    Chapter

    Communicating with Volunteers and Staff

    Bortree, D. S., Mar 19 2012, The Volunteer Management Handbook: Leadership Strategies for Success: Second Edition. John Wiley and Sons, p. 273-285 13 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Corporate social responsibility in environmental crisis: A case study of bp’s youtube response to the deepwater horizon crisis

    Bortree, D. S., Jan 1 2014, Ethical Practice of Social Media in Public Relations. Taylor and Francis, p. 111-125 15 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    1 Scopus citations

    Motivations of publics: The power of antecedents in the volunteer-nonprofit organization relationship

    Bortree, D. S., Apr 24 2015, Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations: Second Edition. Taylor and Francis Inc., p. 144-158 15 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    3 Scopus citations

    New dimensions in relationship management: Exploring gender and inclusion in the nonprofit organization-volunteer relationship

    Bortree, D. S., Dec 5 2014, Public Relations in the Nonprofit Sector: Theory and Practice. Taylor and Francis Inc., p. 103-123 21 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Editorial

    Call for Submissions: Public Relations and Nonprofit Organizations

    Bortree, D. S., Apr 1 2012, In : Journal of Public Relations Research. 24, 2, 1 p.

    Research output: Contribution to journalEditorial

    Guest Editor's Note

    Bortree, D., Aug 1 2013, In : Journal of Public Relations Research. 25, 4, 1 p.

    Research output: Contribution to journalEditorial

    Foreword/postscript

    Preface

    Distaso, M. W. & Bortree, D. S., Jan 1 2014, Ethical Practice of Social Media in Public Relations. Taylor and Francis, p. xxv-xxxi

    Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

    3 Scopus citations