• 216 Citations
  • 3 h-Index
19922011
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Fingerprint Dive into the research topics where Denise Teresa Ogden is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

international agreement Social Sciences
mediation Social Sciences
commitment Social Sciences
gas industry Social Sciences
arbitration Social Sciences
role play Social Sciences
costs Social Sciences
asymmetry Social Sciences

Research Output 1992 2011

  • 216 Citations
  • 3 h-Index
  • 7 Article
15 Citations (Scopus)

Music marketing: A history and landscape

Ogden, J. R., Ogden, D. T. & Long, K., Mar 1 2011, In : Journal of Retailing and Consumer Services. 18, 2, p. 120-125 6 p.

Research output: Contribution to journalArticle

Music
Marketing
Industry
international agreement
mediation
commitment
gas industry
arbitration
international agreement
mediation
commitment
gas industry
arbitration
189 Citations (Scopus)

To buy or not to buy? A social dilemma perspective on green buying

Gupta, S. & Ogden, D. T., Jun 1 2009, In : Journal of Consumer Marketing. 26, 6, p. 378-393 16 p.

Research output: Contribution to journalArticle

Reference groups
Social dilemma
Group theory
Buyers
Efficacy
10 Citations (Scopus)

Hispanic versus Anglo male dominance in purchase decisions

Ogden, D. T., Jan 1 2005, In : Journal of Product and Brand Management. 14, 2, p. 98-105 8 p.

Research output: Contribution to journalArticle

Paint
Telephone
Color
Acculturation
Purchase decision