• 2124 Citations
  • 25 h-Index
1979 …2019

Research output per year

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Research Output

10 Scopus citations

A Comparative Analysis of the Domestic Retailing Systems of Canada and Sweden

Kaynak, E., Jan 1 1985, In : Journal of Macromarketing. 5, 1, p. 56-68 13 p.

Research output: Contribution to journalArticle

8 Scopus citations

A comparative analysis of trends in global retailing in the triad markets

Kaynak, E. & Mercer, K. J., Oct 7 1994, In : Journal of Professional Services Marketing. 10, 2, p. 129-144 16 p.

Research output: Contribution to journalArticle

A comparative study of advertising in canada, the united kingdom and turkey

Kaynak, E. & Mitchell, L. A., Jan 1 1981, In : European Journal of Marketing. 15, 1, p. 1-9 9 p.

Research output: Contribution to journalArticle

10 Scopus citations

A Comparative Study of Foreign Direct Investment Activities in Georgia and Kyrgyz Republic

Kaynak, E., Yalcin, S. & Tatoglu, E., Nov 19 2006, In : Multinational Business Review. 14, 3, p. 29-52 24 p.

Research output: Contribution to journalReview article

9 Scopus citations

A Cross-Cultural Study of Credit Card Usage Behaviours: Canadian and American Credit Card Users Contrasted

Kaynak, E. & Yucelt, U., Feb 1 1984, In : International Journal of Bank Marketing. 2, 2, p. 45-57 13 p.

Research output: Contribution to journalReview article

11 Scopus citations

A Cross-national/Cross-cultural Study of Radio Listening Preferences

Kaynak, E. & Yucelt, U., Jan 1 1987, In : International Journal of Advertising. 6, 4, p. 331-338 8 p.

Research output: Contribution to journalArticle

1 Scopus citations

A framework for effective global marketing for developing country public sector enterprises

Kaynak, E. & Kara, A., Jan 1 1996, In : Journal of Global Marketing. 9, 4, p. 89-108 20 p.

Research output: Contribution to journalArticle

43 Scopus citations

An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market

Kaynak, E., Tatoglu, E. & Kula, V., Nov 28 2005, In : International Marketing Review. 22, 6, p. 623-640 18 p.

Research output: Contribution to journalArticle

96 Scopus citations

An Assessment of the Methodological Framework for Comparative Marketing Studies

Kaynak, E., Jan 4 1982, In : Management Decision. 20, 4, p. 3-15 13 p.

Research output: Contribution to journalReview article

An empirical examination of the characteristics and behavioral tendencies of Swedish consumers in patronizing different retail stores

Kaynak, E., Kara, A., Kucukemiroglu, O. & Abraha, D., Nov 29 2005, In : Journal of Euromarketing. 14, 4, p. 35-51 17 p.

Research output: Contribution to journalArticle

2 Scopus citations

An empirical investigation of US credit card users: Card choice and usage behavior

Kara, A., Kaynak, E. & Kucukemiroglu, O., Jan 1 1996, In : International Business Review. 5, 2, p. 209-230 22 p.

Research output: Contribution to journalArticle

7 Scopus citations
37 Scopus citations

An Investigation of People's Time Orientation, Attitudes, and Behavior Toward Advertising in an International Context

Kaynak, E., Kara, A. & Apil, A. R., Nov 1 2011, In : Journal of Global Marketing. 24, 5, p. 433-452 20 p.

Research output: Contribution to journalArticle

6 Scopus citations

A proposed national food distribution plan for a burgeoning developing economy

Kaynak, E., Jan 1 1984, In : Agricultural Administration. 17, 1, p. 33-50 18 p.

Research output: Contribution to journalArticle

A refined approach to the wheel of retailing

Kaynak, E., Jul 1 1979, In : European Journal of Marketing. 13, 7, p. 237-245 9 p.

Research output: Contribution to journalArticle

23 Scopus citations
10 Scopus citations

A study of measuring influence of advertising and forecasting cigarette sales

Yucelt, U. & Kaynak, E., Dec 1984, In : Managerial and Decision Economics. 5, 4, p. 213-218 6 p.

Research output: Contribution to journalArticle

9 Scopus citations

Attitudinal and behavioral characteristics of american and canadian credit card holders

Kaynak, E., Yucelt, U. & Mac Gregor, R. M., Jul 7 1986, In : Journal of Professional Services Marketing. 1, 3, p. 101-119 19 p.

Research output: Contribution to journalArticle

3 Scopus citations

Bank and Product Selection: Hong Kong

Kaynak, E. & Kucukemiroglu, O., Jan 1 1992, In : International Journal of Bank Marketing. 10, 1, p. 3-16 14 p.

Research output: Contribution to journalArticle

56 Scopus citations

Canadian Consumer Attitudes Towards Products of Foreign Origin

Kaynak, E., Jan 1 1982, In : Management Research News. 5, 2, p. 6-10 5 p.

Research output: Contribution to journalReview article

Canadian marketing in transition

Kaynak, E., Jun 1 1986, In : Journal of the Academy of Marketing Science. 14, 2, p. 1-6 6 p.

Research output: Contribution to journalArticle

Channel power struggle between a manufacturer giant and a retailer giant in China

Chow, C. S. F., Kaynak, E. & Yang, C. J., Jan 1 2011, In : Competitiveness Review. 21, 3, p. 306-321 16 p.

Research output: Contribution to journalArticle

8 Scopus citations

Commercial Bank Selection in Turkey

Kaynak, E., Odabasi, Y. & Kücükermiroglu, O., Apr 1 1991, In : International Journal of Bank Marketing. 9, 4, p. 30-39 10 p.

Research output: Contribution to journalArticle

50 Scopus citations

Comparative marketing systems

Kaynak, E. & Savitt, R., Jan 1 1985, In : Journal of Macromarketing. 5, 1, p. 80-82 3 p.

Research output: Contribution to journalReview article

Comparative Study of Home Buying Behaviour of Atlantic Canadians

Kaynak, E. & Stevenson, L., Jan 1 1982, In : Management Research News. 5, 1, p. 3-11 9 p.

Research output: Contribution to journalReview article

6 Scopus citations

Consumer Attitudes Towards Products Of Foreign Origin: Do They Vary Across Product Classes?

Kaynak, E. & Cavusgil, S. T., Apr 1 1983, In : International Journal of Advertising. 2, 2, p. 147-157 11 p.

Research output: Contribution to journalArticle

210 Scopus citations

Consumer complaint handling in an advanced developing economy: An empirical investigation

Kaynak, E., Kucukemiroglu, O. & Odabasi, Y., Nov 1 1992, In : Journal of Business Ethics. 11, 11, p. 813-829 17 p.

Research output: Contribution to journalArticle

15 Scopus citations

Consumer perception of commercial banks in a newly industrialized country

Kaynak, E. & Kucukemiroglu, O., Sep 7 1993, In : Journal of Professional Services Marketing. 9, 2, p. 139-158 20 p.

Research output: Contribution to journalArticle

Consumer preferences for fast food outlets in a developing country

Kaynak, E., Kucukemiroglu, O. & Aksoy, S., Jan 1 1996, In : Journal of Euromarketing. 5, 4, p. 99-113 15 p.

Research output: Contribution to journalArticle

5 Scopus citations

Correlates of credit card acceptance and usage in an advanced developing Middle Eastern country

Kaynak, E., Kucukemiroglu, O. & Ozmen, A., Oct 1995, In : Journal of Services Marketing. 9, 4, p. 52-63 12 p.

Research output: Contribution to journalArticle

26 Scopus citations

Country-of-origin evaluations: Hong Kong consumers' perception of foreign products after the Chinese takeover of 1997

Kaynak, E. & Kucukemiroglu, O., Jan 1 2001, In : International Journal of Advertising. 20, 1, p. 117-138 22 p.

Research output: Contribution to journalArticle

15 Scopus citations

Creating effective advertising strategies in developing markets

Kaynak, E., Kucukemiroglu, O. & Kara, A., Mar 1 1996, In : International Journal of Commerce and Management. 6, 3-4, p. 105-132 28 p.

Research output: Contribution to journalArticle

1 Scopus citations

Credit Card Development Strategies for the Youth Market: The use of Conjoint Analysis

Kara, A., Kaynak, E. & Kucukemiroglu, O., Sep 1 1994, In : International Journal of Bank Marketing. 12, 6, p. 30-36 7 p.

Research output: Contribution to journalArticle

34 Scopus citations

Cross-national and cross-cultural issues in food marketing

Kaynak, E., Jun 3 2014, Taylor and Francis. 103 p.

Research output: Book/ReportBook

4 Scopus citations

Cross-National and cross-cultural issues in food marketing: Past, present and future

Kaynak, E., Jun 3 2014, Cross-National and Cross-Cultural Issues in Food Marketing. Taylor and Francis, p. 1-12 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Customer-based brand equity for global brands: A multinational approach

Atilgan, E., Akinci, S., Aksoy, S. & Kaynak, E., Dec 1 2009, In : Journal of Euromarketing. 18, 2, p. 115-132 18 p.

Research output: Contribution to journalArticle

25 Scopus citations
251 Scopus citations

Determinants of ownership-based entry mode choice of MNEs: Evidence from Mongolia

Kaynak, E., Demirbag, M. & Tatoglu, E., Sep 3 2007, In : Management International Review. 47, 4, p. 505-530 26 p.

Research output: Contribution to journalArticle

39 Scopus citations

Developing marketing strategy for a resource-based industry

Kaynak, E., Jan 1 1985, In : Tourism Management. 6, 3, p. 184-193 10 p.

Research output: Contribution to journalArticle

4 Scopus citations

Eastern European marketing systems and Western marketing research voids: A research agenda

Kaynak, E. & Samli, A. C., Apr 1986, In : Journal of Business Research. 14, 2, p. 109-116 8 p.

Research output: Contribution to journalArticle

6 Scopus citations

Editorial

Kaynak, E., Aug 28 1989, In : Journal of International Consumer Marketing. 1, 4, p. 5-10 6 p.

Research output: Contribution to journalEditorial

1 Scopus citations

Editorial

Kaynak, E., Jan 1 2010, In : Journal of East-West Business. 16, 1, p. 1-3 3 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jul 10 2007, In : Journal of Euromarketing. 16, 3, p. 1-3 3 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., May 6 1991, In : Journal of Global Marketing. 4, 3, p. 1-5 5 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 1999, In : Journal of Global Marketing. 12, 4, p. 1-4 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Nov 15 2004, In : Journal of International Consumer Marketing. 16, 4, p. 1-6 6 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Mar 4 2008, In : Journal of East-West Business. 14, 1, p. 1-4 4 p.

Research output: Contribution to journalEditorial