• 2144 Citations
  • 25 h-Index
1979 …2019

Research output per year

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Research Output

Where does the logistic regression analysis stand in marketing literature? A comparison of the market positioning of prominent marketing journals

Akinci, S., Kaynak, E., Atilgan, E. & Aksoy, Ş., Jun 1 2007, In : European Journal of Marketing. 41, 5-6, p. 537-567 31 p.

Research output: Contribution to journalArticle

28 Scopus citations
5 Scopus citations
5 Scopus citations

Using the Delphi Technique to Predict Future Tourism Potential

Kaynak, E., Bloom, J. & Leibold, M., Aug 1 1994, In : Marketing Intelligence & Planning. 12, 7, p. 18-29 12 p.

Research output: Contribution to journalArticle

55 Scopus citations

Trade-related training for trainers in export development and promotion in Africa

Kaynak, E. & Kucukemiroglu, O., Nov 6 2002, In : Journal of African Business. 3, 3, p. 31-52 22 p.

Research output: Contribution to journalArticle

Tourism market potential analysis in Botswana: A Delphi study

Kaynak, E. & Marandu, E. E., Nov 2006, In : Journal of Travel Research. 45, 2, p. 227-237 11 p.

Research output: Contribution to journalArticle

34 Scopus citations

Tourism Marketing in a Developing Economy: Frequent and Infrequent Visitors Contrasted

Kaynak, E., Odabasi, Y. & Kavas, A., Mar 1986, In : The Service Industries Journal. 6, 1, p. 42-60 19 p.

Research output: Contribution to journalArticle

5 Scopus citations

Tourism marketing in a developing economy: Frequent and infrequent visitors contrasted

Kaynak, E., Odabasi, Y. & Kavas, A., Jan 1 2013, Service Industries in Developing Countries. Taylor and Francis, p. 42-60 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Time Orientation and Attitudes toward Advertising in a High-Context Culture: An Empirical Study of Macau

Kaynak, E., Kara, A. & Chow, C. S. F., Apr 2013, In : Journal of Asia-Pacific Business. 14, 2, p. 88-106 19 p.

Research output: Contribution to journalArticle

2 Scopus citations

The transition period of C.I.S. economies: Oil-based economic development strategy of Azerbaijan

Kaynak, E. & Nasirova, Z., Dec 1 2004, In : Journal of East-West Business. 10, 3, p. 31-51 21 p.

Research output: Contribution to journalArticle

2 Scopus citations

The Role Of Product Planning For Export Marketing

Kaynak, E., Jan 1 1985, In : The Service Industries Journal. 5, 2, p. 200-214 15 p.

Research output: Contribution to journalArticle

The Managerial Climate in Less-Developed Countries

Yavas, U., Kaynak, E. & Dilber, M., Mar 1 1985, In : Management Decision. 23, 3, p. 29-40 12 p.

Research output: Contribution to journalReview article

14 Scopus citations

The export propensity of turkish manufacturing and trading house firms

Kaynak, E. & Erol, C., Jan 1 1989, In : Journal of Marketing Management. 5, 2, p. 211-229 19 p.

Research output: Contribution to journalArticle

35 Scopus citations

The evolution of food retailing systems: Contrasting the experience of developed and developing countries

Kaynak, E. & Cavusgil, S. T., Jun 1 1982, In : Journal of the Academy of Marketing Science. 10, 3, p. 249-268 20 p.

Research output: Contribution to journalArticle

43 Scopus citations

The Effects of Corrective Advertising on Company Image A Cross-cultural Study of the USA and Canada

Gurol, M. N. & Kaynak, E., Jan 1 1984, In : International Journal of Advertising. 3, 2, p. 113-127 15 p.

Research output: Contribution to journalArticle

1 Scopus citations
1 Scopus citations

The Delphi technique in the measurement of tourism market potential. The case of Nova Scotia

Kaynak, E. & Macaulay, J. A., Jun 1984, In : Tourism Management. 5, 2, p. 87-101 15 p.

Research output: Contribution to journalArticle

94 Scopus citations

Teaching and program variations in international business: Past, present and future

Kaynak, E. & Schermerhorn, J. R., Nov 30 1999, In : Journal of Teaching in International Business. 10, 3-4, p. 1-10 10 p.

Research output: Contribution to journalArticle

6 Scopus citations

Successful Marketing for Survival: The Airline Industry

Kaynak, E. & Kucukemiroglu, O., May 1 1993, In : Management Decision. 31, 5, p. 32-43 12 p.

Research output: Contribution to journalArticle

7 Scopus citations

Successfully doing business/marketing in Eastern Europe

Kirpalani, V. H. M., Garbarski, L. & Kaynak, E., Jan 1 2012, Taylor and Francis. 226 p.

Research output: Book/ReportBook

Special section on marketing management in less-developed countries: Introduction

Kaynak, E. & Samli, A. C., Mar 1984, In : Journal of Business Research. 12, 1, p. 1-3 3 p.

Research output: Contribution to journalArticle

4 Scopus citations

Special section on Eastern European markets and marketing systems

Kaynak, E. & Samli, A. C., Jan 1 1986, In : Journal of Business Research. 14, 2, p. 107-108 2 p.

Research output: Contribution to journalArticle

1 Scopus citations

Special issue on brand equity, branding, and marketing communications in emerging markets

Kaynak, E. & Zhou, L., Jul 5 2010, In : Journal of Global Marketing. 23, 3, p. 171-176 6 p.

Research output: Contribution to journalEditorial

5 Scopus citations

Special Issue: North American Advertising

Kaynak, E., Jan 1 1985, In : International Journal of Advertising. 4, 2, p. iii-iv

Research output: Contribution to journalEditorial

Source effects in purchase decisions: The impact of physical attractiveness and accent of salesperson

DeShields, O. W., Kara, A. & Kaynak, E., Feb 1996, In : International Journal of Research in Marketing. 13, 1, p. 89-101 13 p.

Research output: Contribution to journalArticle

75 Scopus citations

Some Thoughts on Consumerism in Developed and Less Developed Countries

Kaynak, E., Feb 1985, In : International Marketing Review. 2, 2, 1 p.

Research output: Contribution to journalReview article

26 Scopus citations

Slotting Allowances in China: Perspectives of a Large Manufacturer Versus a Large Retailer in the China Grocery Market

Kaynak, E., Chow, C. S. F. & Xie, J. Z., Jan 2 2015, In : Journal of Marketing Channels. 22, 1, p. 27-41 15 p.

Research output: Contribution to journalArticle

3 Scopus citations

Service Industries in Developing Countries: A Conceptual Framework and Analytical Insights

Kaynak, E., Jan 1 1986, In : The Service Industries Journal. 6, 1, p. 1-4 4 p.

Research output: Contribution to journalArticle

Service industries in developing countries: A conceptual framework and analytical insights

Kaynak, E., Jan 1 2013, Service Industries in Developing Countries. Taylor and Francis, p. 1-4 4 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Service industries in developing countries

Kaynak, E., Jan 1 2013, Taylor and Francis. 114 p.

Research output: Book/ReportBook

Segmenting the tourism market by purpose of trip. A profile analysis of visitors to Halifax, Canada

Kaynak, E. & Yavas, U., Jan 1 1981, In : International Journal of Tourism Management. 2, 2, p. 105-112 8 p.

Research output: Contribution to journalArticle

22 Scopus citations

Segmenting the banking market by account usage: An empirical investigation

Kaynak, E. & Yavas, U., Sep 16 1985, In : Journal of Professional Services Marketing. 1, 1-2, p. 177-188 12 p.

Research output: Contribution to journalArticle

17 Scopus citations
6 Scopus citations

Sales promotion practices of consumer goods companies in an advanced developing country

Kaynak, E., Kucukemiroglu, O. & Ozturk, S. A., Jan 1 1998, In : International Journal of Advertising. 17, 2, p. 213-231 19 p.

Research output: Contribution to journalArticle

1 Scopus citations

Role of the Asia-Pacific region in global business: An integrative statement

Kaynak, E., Jan 1 2018, Global Business: Asia-Pacific Dimensions. Taylor and Francis, p. 1-18 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Role of adaptive selling and customer orientation on salesperson performance: Evidence from two distinct markets of Europe and Asia

Kaynak, E., Kara, A., Chow, C. S. F. & Laukkanen, T., Apr 2 2016, In : Journal of Transnational Management. 21, 2, p. 62-83 22 p.

Research output: Contribution to journalArticle

9 Scopus citations

Retailing institutions in developing countries: Determinants of supermarket patronage in Istanbul, Turkey

Yavas, U., Kaynak, E. & Borak, E., Dec 1981, In : Journal of Business Research. 9, 4, p. 367-379 13 p.

Research output: Contribution to journalArticle

23 Scopus citations

Retail bank marketing in Western Australia

Kaynak, E. & Whiteley, A., Sep 1 1999, In : International Journal of Bank Marketing. 17, 5, p. 221-233 13 p.

Research output: Contribution to journalArticle

27 Scopus citations

Retail banking in nordic countries: The case of finland

Holstius, K. & Kaynak, E., Dec 1 1995, In : International Journal of Bank Marketing. 13, 8, p. 10-20 11 p.

Research output: Contribution to journalArticle

50 Scopus citations
3 Scopus citations

Ranking of choice cues for smartphones using the Best–Worst scaling method

Pinto, L., Kaynak, E., Chow, C. S. F. & Zhang, L. L., Jan 14 2019, In : Asia Pacific Journal of Marketing and Logistics. 31, 1, p. 223-245 23 p.

Research output: Contribution to journalArticle

3 Scopus citations

Program and curriculum development in international marketing in an emerging economy: Issues and strategies

Kaynak, E. & Kucukemiroglu, O., Jun 25 1997, In : Journal of Teaching in International Business. 9, 1, p. 51-71 21 p.

Research output: Contribution to journalArticle

7 Scopus citations

Probing integrated marketing communications (IMC) in Turkey

Ebren, F., Kitchen, P. J., Aksoy, Ş. & Kaynak, E., Mar 1 2006, In : Journal of Promotion Management. 11, 1, p. 127-151 25 p.

Research output: Contribution to journalReview article

3 Scopus citations

Preface

Kaynak, E., Jan 1 1987, In : Journal of Global Marketing. 1, 1-2, p. 5-13 9 p.

Research output: Contribution to journalEditorial

1 Scopus citations

Preface

Kaynak, E., Feb 24 1989, In : Journal of International Consumer Marketing. 1, 2, p. 1-7 7 p.

Research output: Contribution to journalEditorial

Preface

Kaynak, E. & Lee, K. H., Jan 1 2018, Global Business: Asia-Pacific Dimensions. Taylor and Francis, p. xxxi-xxxii

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Preface

Kaynak, E., Dec 1 2013, Euromarketing and the Future. Taylor and Francis, p. xiii-xxiv

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Preface

Kaynak, E., Jan 1 2017, Food and Agribusiness Marketing in Europe. CRC Press, p. xi-xii

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Preface

Kaynak, E., Jul 20 1989, In : Journal of International Consumer Marketing. 1, 3, p. 1-4 4 p.

Research output: Contribution to journalEditorial

Preface

Manek Kirpalani, V. H., Garbarski, L. & Kaynak, E., Jan 1 2012, Successfully Doing Business/Marketing in Eastern Europe. Taylor and Francis, p. xv-xvi

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript