• 2124 Citations
  • 25 h-Index
1979 …2019

Research output per year

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Research Output

1998

Sales promotion practices of consumer goods companies in an advanced developing country

Kaynak, E., Kucukemiroglu, O. & Ozturk, S. A., Jan 1 1998, In : International Journal of Advertising. 17, 2, p. 213-231 19 p.

Research output: Contribution to journalArticle

1 Scopus citations
1997

Editorial

Kaynak, E., Jan 1 1997, In : Journal of International Consumer Marketing. 9, 4, p. 1-4 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 1997, In : Journal of Global Marketing. 11, 2, 1 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 1997, In : Journal of International Consumer Marketing. 9, 3, p. 1-5 5 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 1997, In : Journal of Global Marketing. 10, 3, 1 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 1997, In : Journal of Global Marketing. 10, 4, p. 1-5 5 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 1997, In : Journal of Global Marketing. 11, 3, p. 1-4 4 p.

Research output: Contribution to journalEditorial

Editoriyal

Kaynak, E., Jan 1 1997, In : Journal of Global Marketing. 11, 1, p. 1-5 5 p.

Research output: Contribution to journalEditorial

Marketing strategies for fast-food restaurants: A customer view

Kara, A., Kaynak, E. & Kucukemiroglu, O., Oct 1 1997, In : British Food Journal. 99, 9, p. 318-324 7 p.

Research output: Contribution to journalArticle

20 Scopus citations

Preface

Kaynak, E., Jan 1 1997, In : Journal of East-West Business. 3, 1, p. 13-17 5 p.

Research output: Contribution to journalArticle

Program and curriculum development in international marketing in an emerging economy: Issues and strategies

Kaynak, E. & Kucukemiroglu, O., Jun 25 1997, In : Journal of Teaching in International Business. 9, 1, p. 51-71 21 p.

Research output: Contribution to journalArticle

7 Scopus citations
6 Scopus citations
1996

A framework for effective global marketing for developing country public sector enterprises

Kaynak, E. & Kara, A., Jan 1 1996, In : Journal of Global Marketing. 9, 4, p. 89-108 20 p.

Research output: Contribution to journalArticle

An empirical investigation of US credit card users: Card choice and usage behavior

Kara, A., Kaynak, E. & Kucukemiroglu, O., Jan 1 1996, In : International Business Review. 5, 2, p. 209-230 22 p.

Research output: Contribution to journalArticle

7 Scopus citations

Consumer preferences for fast food outlets in a developing country

Kaynak, E., Kucukemiroglu, O. & Aksoy, S., Jan 1 1996, In : Journal of Euromarketing. 5, 4, p. 99-113 15 p.

Research output: Contribution to journalArticle

5 Scopus citations

Creating effective advertising strategies in developing markets

Kaynak, E., Kucukemiroglu, O. & Kara, A., Mar 1 1996, In : International Journal of Commerce and Management. 6, 3-4, p. 105-132 28 p.

Research output: Contribution to journalArticle

1 Scopus citations

Editorial

Kaynak, E., Jan 1 1996, In : Journal of International Consumer Marketing. 9, 1, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jan 1 1996, In : Journal of Global Marketing. 9, 1-2, 1 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 1996, In : Journal of Global Marketing. 9, 3, p. 1-4 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 1996, In : Journal of International Consumer Marketing. 8, 3-4, p. 1-8 8 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 1996, In : Journal of Global Marketing. 10, 2, 1 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 1996, In : Journal of Global Marketing. 10, 1, p. 1-5 5 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Aug 2 1996, In : Journal of East-West Business. 2, 1-2, p. 1-3 3 p.

Research output: Contribution to journalArticle

Holiday destinations: Modelling vacationers' preferences

Kaynak, E., Kucukemiroglu, O., Kara, A. & Dalgic, T., Dec 1 1996, In : Journal of Vacation Marketing. 2, 4, p. 298-314 17 p.

Research output: Contribution to journalArticle

3 Scopus citations

Introduction

Kaynak, E., Jan 1 1996, In : Journal of Global Marketing. 9, 4, p. 1-4 4 p.

Research output: Contribution to journalEditorial

Introduction

Kaynak, E., Jul 29 1996, In : Journal of Teaching in International Business. 7, 4, p. 1-5 5 p.

Research output: Contribution to journalArticle

25 Scopus citations

Source effects in purchase decisions: The impact of physical attractiveness and accent of salesperson

DeShields, O. W., Kara, A. & Kaynak, E., Feb 1996, In : International Journal of Research in Marketing. 13, 1, p. 89-101 13 p.

Research output: Contribution to journalArticle

75 Scopus citations
1995

Correlates of credit card acceptance and usage in an advanced developing Middle Eastern country

Kaynak, E., Kucukemiroglu, O. & Ozmen, A., Oct 1995, In : Journal of Services Marketing. 9, 4, p. 52-63 12 p.

Research output: Contribution to journalArticle

26 Scopus citations

Editorial

Kaynak, E., Aug 2 1995, In : Journal of International Consumer Marketing. 8, 1, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jun 22 1995, In : Journal of International Consumer Marketing. 7, 4, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Sep 18 1995, In : Journal of International Consumer Marketing. 8, 2, p. 1-5 5 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jul 26 1995, In : Journal of Global Marketing. 8, 3-4, p. 1-8 8 p.

Research output: Contribution to journalArticle

Marketing strategies for fast-food restaurants: A customer view

Kara, A., Kaynak, E. & Kucukemiroglu, O., Jul 1 1995, In : International Journal of Contemporary Hospitality Management. 7, 4, p. 16-22 7 p.

Research output: Contribution to journalArticle

39 Scopus citations

Retail banking in nordic countries: The case of finland

Holstius, K. & Kaynak, E., Dec 1 1995, In : International Journal of Bank Marketing. 13, 8, p. 10-20 11 p.

Research output: Contribution to journalArticle

50 Scopus citations
1994

A comparative analysis of trends in global retailing in the triad markets

Kaynak, E. & Mercer, K. J., Oct 7 1994, In : Journal of Professional Services Marketing. 10, 2, p. 129-144 16 p.

Research output: Contribution to journalArticle

Credit Card Development Strategies for the Youth Market: The use of Conjoint Analysis

Kara, A., Kaynak, E. & Kucukemiroglu, O., Sep 1 1994, In : International Journal of Bank Marketing. 12, 6, p. 30-36 7 p.

Research output: Contribution to journalArticle

34 Scopus citations

Editorial

Kaynak, E., Dec 6 1994, In : Journal of Global Marketing. 8, 1, p. 1-5 5 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Oct 31 1994, In : Journal of Global Marketing. 7, 4, p. 1-6 6 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Mar 30 1994, In : Journal of Global Marketing. 8, 2, p. 1-5 5 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jun 27 1994, In : Journal of Global Marketing. 7, 3, p. 1-5 5 p.

Research output: Contribution to journalEditorial

Export Behaviour of Fresh Produce Marketers: Towards a Co-ordination with General Theory of Exporting

Aksoy, S. & Kaynak, E., Jan 1 1994, In : International Marketing Review. 11, 2, p. 16-32 17 p.

Research output: Contribution to journalArticle

24 Scopus citations

Introduction

Kaynak, E., Jun 13 1994, In : Journal of Teaching in International Business. 5, 1-2, p. 1-7 7 p.

Research output: Contribution to journalEditorial

Using the Delphi Technique to Predict Future Tourism Potential

Kaynak, E., Bloom, J. & Leibold, M., Aug 1 1994, In : Marketing Intelligence & Planning. 12, 7, p. 18-29 12 p.

Research output: Contribution to journalArticle

55 Scopus citations
1993

Consumer perception of commercial banks in a newly industrialized country

Kaynak, E. & Kucukemiroglu, O., Sep 7 1993, In : Journal of Professional Services Marketing. 9, 2, p. 139-158 20 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., May 20 1993, In : Journal of International Consumer Marketing. 5, 3, p. 1-6 6 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jun 4 1993, In : Journal of Teaching in International Business. 4, 2, p. 1-5 5 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Mar 16 1993, In : Journal of International Food and Agribusiness Marketing. 4, 3, p. 1-6 6 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Aug 12 1993, In : Journal of Global Marketing. 6, 4, p. 1-6 6 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Sep 22 1993, In : Journal of Global Marketing. 7, 1, p. 1-5 5 p.

Research output: Contribution to journalEditorial