• 2091 Citations
  • 25 h-Index
1979 …2019
If you made any changes in Pure, your changes will be visible here soon.

Research Output 1979 2019

Filter
Chapter
2014

Cross-National and cross-cultural issues in food marketing: Past, present and future

Kaynak, E., Jun 3 2014, Cross-National and Cross-Cultural Issues in Food Marketing. Taylor and Francis, p. 1-12 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Food marketing
Cross-cultural issues
Cross-national
Marketing systems
Distribution system

Marketing-research techniques and approaches for LDCs

Kaynak, E., Jan 1 2014, Marketing in Developing Countries. Taylor and Francis, p. 238-252 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing research
Less developed countries
2013

Service industries in developing countries: A conceptual framework and analytical insights

Kaynak, E., Jan 1 2013, Service Industries in Developing Countries. Taylor and Francis, p. 1-4 4 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Developing countries
Conceptual framework
Service industries

Tourism marketing in a developing economy: Frequent and infrequent visitors contrasted

Kaynak, E., Odabasi, Y. & Kavas, A., Jan 1 2013, Service Industries in Developing Countries. Taylor and Francis, p. 42-60 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Tourism
Tourism marketing
Developing economies
Holidays
Target marketing
2012

Marketing in Western Europe: A monolith or a multidimensional market?

Kaynak, E. & Jallat, F., Jan 1 2012, Marketing Issues in Western Europe: Changes and Developments. Taylor and Francis, p. 1-14 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing
European Union
Internal market
Buyer behavior

Outsourcing by finnish organizational buyers from Eastern and Central European suppliers: Country-of-origin impact

Kaynak, E. & Eronen, J., Jan 1 2012, European Perspectives in Marketing. Taylor and Francis, p. 9-28 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Suppliers
Buyers
Outsourcing
Country of origin
Product quality