• 2091 Citations
  • 25 h-Index
1979 …2019
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Research Output 1979 2019

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Article
2019
2 Citations (Scopus)

Ranking of choice cues for smartphones using the Best–Worst scaling method

Pinto, L., Kaynak, E., Chow, C. S. F. & Zhang, L. L., Jan 14 2019, In : Asia Pacific Journal of Marketing and Logistics. 31, 1, p. 223-245 23 p.

Research output: Contribution to journalArticle

Ranking
Scaling
Factors
Gender differences
Age differences
2016
6 Citations (Scopus)

Role of adaptive selling and customer orientation on salesperson performance: Evidence from two distinct markets of Europe and Asia

Kaynak, E., Kara, A., Chow, C. S. F. & Laukkanen, T., Apr 2 2016, In : Journal of Transnational Management. 21, 2, p. 62-83 22 p.

Research output: Contribution to journalArticle

customer ties
selling
market
performance
evidence
2015
3 Citations (Scopus)

Slotting Allowances in China: Perspectives of a Large Manufacturer Versus a Large Retailer in the China Grocery Market

Kaynak, E., Chow, C. S. F. & Xie, J. Z., Jan 2 2015, In : Journal of Marketing Channels. 22, 1, p. 27-41 15 p.

Research output: Contribution to journalArticle

Retailers
Grocery
China
Slotting allowances
Retail
1 Citation (Scopus)
Labeling
Smoking
Cigarettes
Macau
Packaging
2014
4 Citations (Scopus)

Predicting tourism market potential of Chile by use of a qualitative forecasting technique

Kaynak, E. & I. Rojas-Méndez, J., May 27 2014, In : International Journal of Commerce and Management. 24, 2, p. 167-179 13 p.

Research output: Contribution to journalArticle

Tourism
Tourism industry
Chile
Market potential
Delphi
2013
1 Citation (Scopus)
Time orientation
Macau
Cross-cultural comparison
Pull
Attitude toward advertising
3 Citations (Scopus)
Cultural identity
National identity
Global brands
International markets
Japan
2 Citations (Scopus)

Time Orientation and Attitudes toward Advertising in a High-Context Culture: An Empirical Study of Macau

Kaynak, E., Kara, A. & Chow, C. S. F., Jan 1 2013, In : Journal of Asia-Pacific Business. 14, 2, p. 88-106 19 p.

Research output: Contribution to journalArticle

Time orientation
Empirical study
Macau
Attitude toward advertising
Avoidance
2012
10 Citations (Scopus)
Emerging economies
Tourism
Cambodia
Tourism and hospitality
Market potential
4 Citations (Scopus)

Modeling quality commitment in service organizations: An empirical study

Demirbag, M., Sahadev, S., Kaynak, E. & Akgul, A., May 1 2012, In : European Journal of Marketing. 46, 6, p. 790-810 21 p.

Research output: Contribution to journalArticle

Modeling
Service organization
Empirical study
Conceptual model
Employee commitment
2011
6 Citations (Scopus)

An Investigation of People's Time Orientation, Attitudes, and Behavior Toward Advertising in an International Context

Kaynak, E., Kara, A. & Apil, A. R., Nov 1 2011, In : Journal of Global Marketing. 24, 5, p. 433-452 20 p.

Research output: Contribution to journalArticle

Time orientation
Factors
Emerging economies
Planning
Subculture
8 Citations (Scopus)

Channel power struggle between a manufacturer giant and a retailer giant in China

Chow, C. S. F., Kaynak, E. & Yang, C. J., Jan 1 2011, In : Competitiveness Review. 21, 3, p. 306-321 16 p.

Research output: Contribution to journalArticle

Retailers
China
Channel power
Suppliers
Retail
5 Citations (Scopus)
tourism market
tourism
tourism development
industry
demand
2010

Editorial

Kaynak, E., Apr 1 2010, In : Journal of Teaching in International Business. 21, 2, p. 75-77 3 p.

Research output: Contribution to journalArticle

10 Citations (Scopus)
European Union
Country of origin
Consumer evaluation
Italy
Poland
2009
24 Citations (Scopus)

Customer-based brand equity for global brands: A multinational approach

Atilgan, E., Akinci, S., Aksoy, S. & Kaynak, E., Dec 1 2009, In : Journal of Euromarketing. 18, 2, p. 115-132 18 p.

Research output: Contribution to journalArticle

equity
customer
loyalty
reputation
Turkey
2 Citations (Scopus)

Marketing and advertising practices of Turkish entrepreneurs in transition economies: Evidence from Georgia

Kaynak, E., Apil, A. R. & Yalcin, S., Sep 1 2009, In : Journal of International Entrepreneurship. 7, 3, p. 190-214 25 p.

Research output: Contribution to journalArticle

Entrepreneurs
Transition economies
Marketing
Target markets
Distributor
2008
3 Citations (Scopus)

Georgian consumers' evaluation of products sourced from a geographically close proximity country

Apil, A. R., Kaynak, E. & Todua, N., Dec 1 2008, In : Journal of Euromarketing. 17, 3-4, p. 199-218 20 p.

Research output: Contribution to journalArticle

Turkey
evaluation
Russia
Proximity
Consumer evaluation
8 Citations (Scopus)
Marketing strategy
Lifestyle
Canada
Questionnaire
Manufacturing industries
2007
39 Citations (Scopus)

Determinants of ownership-based entry mode choice of MNEs: Evidence from Mongolia

Kaynak, E., Demirbag, M. & Tatoglu, E., Sep 3 2007, In : Management International Review. 47, 4, p. 505-530 26 p.

Research output: Contribution to journalArticle

Foreign investors
Ownership
Mongolia
Entry mode choice
Multinational enterprises

Editorial

Kaynak, E., Jul 23 2007, In : Journal of Teaching in International Business. 18, 4, p. 1-4 4 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)

Foreign product purchase behavior in transition economies: An empirical analysis of product information sources among Georgian consumers

Apil, A. R., Kaynak, E. & Yalcin, S., Dec 1 2007, In : Journal of Promotion Management. 13, 3-4, p. 321-337 17 p.

Research output: Contribution to journalArticle

Transition economies
Salespeople
Sources of information
Empirical analysis
Purchase behavior
28 Citations (Scopus)

Where does the logistic regression analysis stand in marketing literature? A comparison of the market positioning of prominent marketing journals

Akinci, S., Kaynak, E., Atilgan, E. & Aksoy, Ş., Jun 1 2007, In : European Journal of Marketing. 41, 5-6, p. 537-567 31 p.

Research output: Contribution to journalArticle

Positioning
Marketing
Logistic regression analysis
Logistic regression
Citation index
2006

Editorial

Kaynak, E., Jun 27 2006, In : Journal of East-West Business. 12, 1, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Sep 20 2006, In : Journal of Teaching in International Business. 17, 4, p. 1-3 3 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Nov 1 2006, In : Journal of Teaching in International Business. 18, 1, p. 1-6 6 p.

Research output: Contribution to journalArticle

11 Citations (Scopus)

Measurement of tourism market potential of Croatia by use of Delphi qualitative research technique

Kaynak, E. & Cavlek, N., Dec 1 2006, In : Journal of East-West Business. 12, 4, p. 105-123 19 p.

Research output: Contribution to journalArticle

tourism market
Croatia
research method
qualitative research
tourism
32 Citations (Scopus)

Tourism market potential analysis in Botswana: A Delphi study

Kaynak, E. & Marandu, E. E., Jan 1 2006, In : Journal of Travel Research. 45, 2, p. 227-237 11 p.

Research output: Contribution to journalArticle

tourism market
Botswana
Tourism
expert
industry
2005
42 Citations (Scopus)
Geodemographics
Consumer attitudes
Segmentation
Commercial banks
Evaluation
96 Citations (Scopus)

An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market

Kaynak, E., Tatoglu, E. & Kula, V., Nov 28 2005, In : International Marketing Review. 22, 6, p. 623-640 18 p.

Research output: Contribution to journalArticle

Emerging markets
Electronic commerce
Factors
Small and medium-sized enterprises
World Wide Web
2 Citations (Scopus)

An empirical examination of the characteristics and behavioral tendencies of Swedish consumers in patronizing different retail stores

Kaynak, E., Kara, A., Kucukemiroglu, O. & Abraha, D., Nov 29 2005, In : Journal of Euromarketing. 14, 4, p. 35-51 17 p.

Research output: Contribution to journalArticle

lifestyle
examination
communication
assortment
esthetics
244 Citations (Scopus)
determinants
education
student
experience
university

Editorial

Kaynak, E., Jan 22 2005, In : Journal of Teaching in International Business. 16, 1, p. 1-5 5 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Aug 30 2005, In : Journal of Teaching in International Business. 16, 3, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Apr 13 2005, In : Journal of Teaching in International Business. 16, 2, p. 1-5 5 p.

Research output: Contribution to journalArticle

2004

Editorial

Kaynak, E., Dec 1 2004, In : Journal of Euromarketing. 13, 4, p. 1-3 3 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Dec 10 2004, In : Journal of Teaching in International Business. 15, 4, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Mar 23 2004, In : Journal of International Food and Agribusiness Marketing. 15, 1-2, p. 1-6 6 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Mar 22 2004, In : Journal of East-West Business. 9, 3-4, p. 1-9 9 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Oct 13 2004, In : Journal of Teaching in International Business. 15, 3, p. 1-6 6 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jan 5 2004, In : Journal of International Food and Agribusiness Marketing. 14, 4, p. 1-4 4 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)

Marketing in Western Europe: A monolith or a multidimensional market?

Kaynak, E. & Jallat, F., Dec 1 2004, In : Journal of Euromarketing. 14, 1-2, p. 1-14 14 p.

Research output: Contribution to journalArticle

Western Europe
marketing
market
European Union
Euro
36 Citations (Scopus)
Mainland China
China market
Market orientation
Organizational performance
Customer satisfaction
2 Citations (Scopus)

The transition period of C.I.S. economies: Oil-based economic development strategy of Azerbaijan

Kaynak, E. & Nasirova, Z., Dec 1 2004, In : Journal of East-West Business. 10, 3, p. 31-51 21 p.

Research output: Contribution to journalArticle

Azerbaijan
development strategy
economic development
economy
oil
2003

Editorial

Kaynak, E., Jul 17 2003, In : Journal of East-West Business. 8, 3-4, p. 1-8 8 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Mar 1 2003, In : Journal of International Food and Agribusiness Marketing. 14, 2, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jul 11 2003, In : Journal of International Food and Agribusiness Marketing. 13, 4, p. 1-3 3 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Dec 22 2003, In : Journal of International Food and Agribusiness Marketing. 14, 3, p. 1-5 5 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jun 16 2003, In : Journal of International Food and Agribusiness Marketing. 13, 2-3, p. 1-6 6 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Aug 26 2003, In : Journal of East-West Business. 9, 1, p. 1-3 3 p.

Research output: Contribution to journalArticle