• 2173 Citations
  • 25 h-Index
1979 …2019

Research output per year

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Research Output

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Article
2019

Ranking of choice cues for smartphones using the Best–Worst scaling method

Pinto, L., Kaynak, E., Chow, C. S. F. & Zhang, L. L., Jan 14 2019, In : Asia Pacific Journal of Marketing and Logistics. 31, 1, p. 223-245 23 p.

Research output: Contribution to journalArticle

4 Scopus citations
2016

Role of adaptive selling and customer orientation on salesperson performance: Evidence from two distinct markets of Europe and Asia

Kaynak, E., Kara, A., Chow, C. S. F. & Laukkanen, T., Apr 2 2016, In : Journal of Transnational Management. 21, 2, p. 62-83 22 p.

Research output: Contribution to journalArticle

10 Scopus citations
2015

Slotting Allowances in China: Perspectives of a Large Manufacturer Versus a Large Retailer in the China Grocery Market

Kaynak, E., Chow, C. S. F. & Xie, J. Z., Jan 2 2015, In : Journal of Marketing Channels. 22, 1, p. 27-41 15 p.

Research output: Contribution to journalArticle

3 Scopus citations
1 Scopus citations
2014

Predicting tourism market potential of Chile by use of a qualitative forecasting technique

Kaynak, E. & I. Rojas-Méndez, J., May 27 2014, In : International Journal of Commerce and Management. 24, 2, p. 167-179 13 p.

Research output: Contribution to journalArticle

4 Scopus citations
2013
2 Scopus citations
3 Scopus citations

Time Orientation and Attitudes toward Advertising in a High-Context Culture: An Empirical Study of Macau

Kaynak, E., Kara, A. & Chow, C. S. F., Apr 2013, In : Journal of Asia-Pacific Business. 14, 2, p. 88-106 19 p.

Research output: Contribution to journalArticle

2 Scopus citations
2012
10 Scopus citations

Modeling quality commitment in service organizations: An empirical study

Demirbag, M., Sahadev, S., Kaynak, E. & Akgul, A., May 1 2012, In : European Journal of Marketing. 46, 6, p. 790-810 21 p.

Research output: Contribution to journalArticle

5 Scopus citations
2011

An Investigation of People's Time Orientation, Attitudes, and Behavior Toward Advertising in an International Context

Kaynak, E., Kara, A. & Apil, A. R., Nov 1 2011, In : Journal of Global Marketing. 24, 5, p. 433-452 20 p.

Research output: Contribution to journalArticle

6 Scopus citations

Channel power struggle between a manufacturer giant and a retailer giant in China

Chow, C. S. F., Kaynak, E. & Yang, C. J., Jan 1 2011, In : Competitiveness Review. 21, 3, p. 306-321 16 p.

Research output: Contribution to journalArticle

9 Scopus citations
6 Scopus citations
2010

Editorial

Kaynak, E., Apr 1 2010, In : Journal of Teaching in International Business. 21, 2, p. 75-77 3 p.

Research output: Contribution to journalArticle

11 Scopus citations
2009

Customer-based brand equity for global brands: A multinational approach

Atilgan, E., Akinci, S., Aksoy, S. & Kaynak, E., Dec 1 2009, In : Journal of Euromarketing. 18, 2, p. 115-132 18 p.

Research output: Contribution to journalArticle

28 Scopus citations

Marketing and advertising practices of Turkish entrepreneurs in transition economies: Evidence from Georgia

Kaynak, E., Apil, A. R. & Yalcin, S., Sep 1 2009, In : Journal of International Entrepreneurship. 7, 3, p. 190-214 25 p.

Research output: Contribution to journalArticle

2 Scopus citations
2008

Georgian consumers' evaluation of products sourced from a geographically close proximity country

Apil, A. R., Kaynak, E. & Todua, N., Dec 1 2008, In : Journal of Euromarketing. 17, 3-4, p. 199-218 20 p.

Research output: Contribution to journalArticle

3 Scopus citations
10 Scopus citations
2007

Determinants of ownership-based entry mode choice of MNEs: Evidence from Mongolia

Kaynak, E., Demirbag, M. & Tatoglu, E., Sep 3 2007, In : Management International Review. 47, 4, p. 505-530 26 p.

Research output: Contribution to journalArticle

40 Scopus citations

Editorial

Kaynak, E., Jul 23 2007, In : Journal of Teaching in International Business. 18, 4, p. 1-4 4 p.

Research output: Contribution to journalArticle

Foreign product purchase behavior in transition economies: An empirical analysis of product information sources among Georgian consumers

Apil, A. R., Kaynak, E. & Yalcin, S., Dec 1 2007, In : Journal of Promotion Management. 13, 3-4, p. 321-337 17 p.

Research output: Contribution to journalArticle

2 Scopus citations

Where does the logistic regression analysis stand in marketing literature? A comparison of the market positioning of prominent marketing journals

Akinci, S., Kaynak, E., Atilgan, E. & Aksoy, Ş., Jun 1 2007, In : European Journal of Marketing. 41, 5-6, p. 537-567 31 p.

Research output: Contribution to journalArticle

28 Scopus citations
2006

Editorial

Kaynak, E., Nov 1 2006, In : Journal of Teaching in International Business. 18, 1, p. 1-6 6 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jun 27 2006, In : Journal of East-West Business. 12, 1, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Sep 20 2006, In : Journal of Teaching in International Business. 17, 4, p. 1-3 3 p.

Research output: Contribution to journalArticle

Measurement of tourism market potential of Croatia by use of Delphi qualitative research technique

Kaynak, E. & Cavlek, N., Dec 1 2006, In : Journal of East-West Business. 12, 4, p. 105-123 19 p.

Research output: Contribution to journalArticle

12 Scopus citations

Tourism market potential analysis in Botswana: A Delphi study

Kaynak, E. & Marandu, E. E., Nov 2006, In : Journal of Travel Research. 45, 2, p. 227-237 11 p.

Research output: Contribution to journalArticle

36 Scopus citations
2005
47 Scopus citations

An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market

Kaynak, E., Tatoglu, E. & Kula, V., Nov 28 2005, In : International Marketing Review. 22, 6, p. 623-640 18 p.

Research output: Contribution to journalArticle

101 Scopus citations

An empirical examination of the characteristics and behavioral tendencies of Swedish consumers in patronizing different retail stores

Kaynak, E., Kara, A., Kucukemiroglu, O. & Abraha, D., Nov 29 2005, In : Journal of Euromarketing. 14, 4, p. 35-51 17 p.

Research output: Contribution to journalArticle

2 Scopus citations
259 Scopus citations

Editorial

Kaynak, E., Apr 13 2005, In : Journal of Teaching in International Business. 16, 2, p. 1-5 5 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Aug 30 2005, In : Journal of Teaching in International Business. 16, 3, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jan 22 2005, In : Journal of Teaching in International Business. 16, 1, p. 1-5 5 p.

Research output: Contribution to journalArticle

2004

Editorial

Kaynak, E., Mar 22 2004, In : Journal of East-West Business. 9, 3-4, p. 1-9 9 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Dec 1 2004, In : Journal of Euromarketing. 13, 4, p. 1-3 3 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jan 5 2004, In : Journal of International Food and Agribusiness Marketing. 14, 4, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Mar 23 2004, In : Journal of International Food and Agribusiness Marketing. 15, 1-2, p. 1-6 6 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Dec 10 2004, In : Journal of Teaching in International Business. 15, 4, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Oct 13 2004, In : Journal of Teaching in International Business. 15, 3, p. 1-6 6 p.

Research output: Contribution to journalArticle

Marketing in Western Europe: A monolith or a multidimensional market?

Kaynak, E. & Jallat, F., Dec 1 2004, In : Journal of Euromarketing. 14, 1-2, p. 1-14 14 p.

Research output: Contribution to journalArticle

6 Scopus citations
38 Scopus citations

The transition period of C.I.S. economies: Oil-based economic development strategy of Azerbaijan

Kaynak, E. & Nasirova, Z., Dec 1 2004, In : Journal of East-West Business. 10, 3, p. 31-51 21 p.

Research output: Contribution to journalArticle

2 Scopus citations
2003

Editorial

Kaynak, E., Mar 1 2003, In : Journal of International Food and Agribusiness Marketing. 14, 1, p. 1-5 5 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jun 16 2003, In : Journal of International Food and Agribusiness Marketing. 13, 2-3, p. 1-6 6 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Aug 26 2003, In : Journal of East-West Business. 9, 1, p. 1-3 3 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Mar 1 2003, In : Journal of International Food and Agribusiness Marketing. 14, 2, p. 1-4 4 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jul 11 2003, In : Journal of International Food and Agribusiness Marketing. 13, 4, p. 1-3 3 p.

Research output: Contribution to journalArticle

Editorial

Kaynak, E., Jul 17 2003, In : Journal of East-West Business. 8, 3-4, p. 1-8 8 p.

Research output: Contribution to journalArticle