• 2091 Citations
  • 25 h-Index
1979 …2019
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Research Output 1979 2019

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Review article
2009

Editorial

Kaynak, E., Jul 1 2009, In : Journal of International Consumer Marketing. 21, 3, p. 169-172 4 p.

Research output: Contribution to journalReview article

Journal of International Food and Agribusiness Marketing: Editorial

Kaynak, E., Apr 1 2009, In : Journal of International Food and Agribusiness Marketing. 21, 2-3, p. 84-97 14 p.

Research output: Contribution to journalReview article

agribusiness
Marketing
marketing
Food
Agribusiness
2006
9 Citations (Scopus)

A Comparative Study of Foreign Direct Investment Activities in Georgia and Kyrgyz Republic

Kaynak, E., Yalcin, S. & Tatoglu, E., Nov 19 2006, In : Multinational Business Review. 14, 3, p. 29-52 24 p.

Research output: Contribution to journalReview article

Comparative study
Investment activity
Foreign direct investment
Foreign investors
Host country
3 Citations (Scopus)

Probing integrated marketing communications (IMC) in Turkey

Ebren, F., Kitchen, P. J., Aksoy, Ş. & Kaynak, E., Mar 1 2006, In : Journal of Promotion Management. 11, 1, p. 127-151 25 p.

Research output: Contribution to journalReview article

Integrated marketing communications
Turkey
Developing countries
Advertising agencies
Business development
2001

Kaynak urges more theory development in food marketing: Cross-national and cross-cultural issues in food marketing

Kaynak, E. & Callais, L. M., Mar 1 2001, In : International Journal of Commerce and Management. 11, 3-4, p. 158-160 3 p.

Research output: Contribution to journalReview article

Theory development
Cross-cultural issues
Cross-national
Food marketing
1987
26 Citations (Scopus)

Operationalising the Relationship between Marketing and Economic Development: Some Insights from Less-Developed Countries

Kaynak, E. & Hudanah, B. I., Jan 1 1987, In : European Journal of Marketing. 21, 1, p. 48-65 18 p.

Research output: Contribution to journalReview article

Economic development
Less developed countries
1986
14 Citations (Scopus)

Globalisation of Banks: An Integrative Statement

Kaynak, E., Jan 3 1986, In : International Journal of Bank Marketing. 4, 3, p. 3-8 6 p.

Research output: Contribution to journalReview article

Globalization
13 Citations (Scopus)

How to Measure Your Bank's Personality: Some Insights from Canada

Kaynak, E., Jan 3 1986, In : International Journal of Bank Marketing. 4, 3, p. 54-68 15 p.

Research output: Contribution to journalReview article

Canada
Customer attitude
Customer perception
1985

Comparative marketing systems

Kaynak, E. & Savitt, R., Jan 1 1985, In : Journal of Macromarketing. 5, 1, p. 80-82 3 p.

Research output: Contribution to journalReview article

Marketing systems
26 Citations (Scopus)

Some Thoughts on Consumerism in Developed and Less Developed Countries

Kaynak, E., Feb 1985, In : International Marketing Review. 2, 2, 1 p.

Research output: Contribution to journalReview article

Less developed countries
Consumerism
International trade
International marketing
Marketing
14 Citations (Scopus)

The Managerial Climate in Less-Developed Countries

Yavas, U., Kaynak, E. & Dilber, M., Mar 1 1985, In : Management Decision. 23, 3, p. 29-40 12 p.

Research output: Contribution to journalReview article

Climate
Less developed countries
1984
11 Citations (Scopus)

A Cross-Cultural Study of Credit Card Usage Behaviours: Canadian and American Credit Card Users Contrasted

Kaynak, E. & Yucelt, U., Feb 1 1984, In : International Journal of Bank Marketing. 2, 2, p. 45-57 13 p.

Research output: Contribution to journalReview article

Cross-cultural studies
Credit cards
5 Citations (Scopus)

Marketing in the Middle East and North Africa

Kaynak, E., Jan 1 1984, In : Management Decision. 22, 1, p. 23-29 7 p.

Research output: Contribution to journalReview article

Middle East and North Africa
Marketing
1982

An Assessment of the Methodological Framework for Comparative Marketing Studies

Kaynak, E., Jan 4 1982, In : Management Decision. 20, 4, p. 3-15 13 p.

Research output: Contribution to journalReview article

Marketing
Marketing systems
Research issues
Methodology

Canadian Consumer Attitudes Towards Products of Foreign Origin

Kaynak, E., Jan 1 1982, In : Management Research News. 5, 2, p. 6-10 5 p.

Research output: Contribution to journalReview article

Consumer attitudes
6 Citations (Scopus)

Comparative Study of Home Buying Behaviour of Atlantic Canadians

Kaynak, E. & Stevenson, L., Jan 1 1982, In : Management Research News. 5, 1, p. 3-11 9 p.

Research output: Contribution to journalReview article

Comparative study
Buying behaviour
1 Citation (Scopus)

Key Dimensions of the Bank Patronage Decision

Yavas, U. & Kaynak, E., Apr 1982, In : Management Research News. 5, 2, p. 22-24 3 p.

Research output: Contribution to journalReview article

Patronage