Eunice Y. Kim

    • 83 Citations
    • 1 h-Index
    20072007
    If you made any changes in Pure, your changes will be visible here soon.

    Fingerprint Dive into the research topics where Eunice Y. Kim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    Happiness Medicine & Life Sciences
    Decision Making Medicine & Life Sciences
    Emotions Medicine & Life Sciences
    Psychology Medicine & Life Sciences
    Forests Medicine & Life Sciences
    Construal level theory Business & Economics
    Consumer choice Business & Economics
    Evaluation Business & Economics

    Research Output 2007 2007

    • 83 Citations
    • 1 h-Index
    • 1 Article
    82 Citations (Scopus)

    Seeing the forest or the trees: Implications of construal level theory for consumer choice

    Dhar, R. & Kim, E. Y., Jan 1 2007, In : Journal of Consumer Psychology. 17, 2, p. 96-100 5 p.

    Research output: Contribution to journalArticle

    Happiness
    Decision Making
    Emotions
    Psychology
    Forests