Eunice Y. Kim

    • 87 Citations
    • 1 h-Index
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    Fingerprint Dive into the research topics where Eunice Y. Kim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    Happiness Medicine & Life Sciences
    Decision Making Medicine & Life Sciences
    Emotions Medicine & Life Sciences
    Psychology Medicine & Life Sciences
    Forests Medicine & Life Sciences
    Construal level theory Business & Economics
    Consumer choice Business & Economics
    Evaluation Business & Economics

    Research Output 2007 2007

    • 87 Citations
    • 1 h-Index
    • 1 Article
    87 Citations (Scopus)

    Seeing the forest or the trees: Implications of construal level theory for consumer choice

    Dhar, R. & Kim, E. Y., Jan 1 2007, In : Journal of Consumer Psychology. 17, 2, p. 96-100 5 p.

    Research output: Contribution to journalArticle

    Decision Making