Francis Erin Dardis


    Research output per year

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    Research Output

    How game difficulty and ad framing influence memory of in-game advertisements

    Dardis, F., Schmierbach, M., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    The advent of virtual direct experience (VDE) research in video games: Integrating, augmenting, and informing brand-communication strategies in digital/interactive media

    Dardis, F. E., Jan 1 2017, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 431-434 4 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands

    Dardis, F. E., Schmierbach, M., Ahern, L., Fraustino, J., Bellur, S., Brooks, S. & Johnson, J., May 4 2015, In : Journal of Promotion Management. 21, 3, p. 313-334 22 p.

    Research output: Contribution to journalArticle

  • 5 Scopus citations

    Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment

    Kim, K., Schmierbach, M. G., Bellur, S., Chung, M. Y., Fraustino, J. D., Dardis, F. E. & Ahern, L., Jan 1 2015, In : Computers in Human Behavior. 48, p. 695-705 11 p.

    Research output: Contribution to journalArticle

  • 39 Scopus citations
  • 4 Scopus citations