Francis Erin Dardis

    • 233 Citations
    • 9 h-Index
    20062019
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    Fingerprint Dive into the research topics where Francis Erin Dardis is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    • 13 Similar Profiles
    Video Games Medicine & Life Sciences
    Emotions Medicine & Life Sciences
    computer game Social Sciences
    Foster Home Care Medicine & Life Sciences
    coverage Social Sciences
    Iraq Social Sciences
    protest Social Sciences
    self-efficacy Social Sciences

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    Research Output 2006 2019

    • 233 Citations
    • 9 h-Index
    • 13 Article
    • 1 Chapter
    1 Citation (Scopus)

    How game difficulty and ad framing influence memory of in-game advertisements

    Dardis, F. E., Schmierbach, M. G., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.

    Research output: Contribution to journalArticle

    Factors
    Music
    Video games
    Questionnaire
    Experiment

    The advent of virtual direct experience (VDE) research in video games: Integrating, augmenting, and informing brand-communication strategies in digital/interactive media

    Dardis, F. E., Jan 1 2017, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 431-434 4 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Video Games
    Research
    Video games
    Communication strategies
    4 Citations (Scopus)

    Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands

    Dardis, F. E., Schmierbach, M. G., Ahern, L., Fraustino, J., Bellur, S., Brooks, S. & Johnson, J., Jan 1 2015, In : Journal of Promotion Management. 21, 3, p. 313-334 22 p.

    Research output: Contribution to journalArticle

    Integral
    Placement
    Video games
    Car
    Strategy research
    32 Citations (Scopus)

    Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment

    Kim, K., Schmierbach, M. G., Bellur, S., Chung, M. Y., Fraustino, J. D., Dardis, F. E. & Ahern, L., Jan 1 2015, In : Computers in Human Behavior. 48, p. 695-705 11 p.

    Research output: Contribution to journalArticle

    Emotions
    Personal Autonomy
    Immersion
    Esthetics
    Enjoyment
    4 Citations (Scopus)
    Video games
    Gaming
    Disposition