Francis Erin Dardis

    • 244 Citations
    • 9 h-Index
    If you made any changes in Pure, your changes will be visible here soon.

    Fingerprint Dive into the research topics where Francis Erin Dardis is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    • 18 Similar Profiles
    Video Games Medicine & Life Sciences
    Emotions Medicine & Life Sciences
    computer game Social Sciences
    Foster Home Care Medicine & Life Sciences
    coverage Social Sciences
    Iraq Social Sciences
    protest Social Sciences
    self-efficacy Social Sciences

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2006 2019

    • 244 Citations
    • 9 h-Index
    • 13 Article
    • 1 Chapter
    2 Citations (Scopus)

    How game difficulty and ad framing influence memory of in-game advertisements

    Dardis, F., Schmierbach, M., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.

    Research output: Contribution to journalArticle

    Video games

    The advent of virtual direct experience (VDE) research in video games: Integrating, augmenting, and informing brand-communication strategies in digital/interactive media

    Dardis, F. E., Jan 1 2017, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 431-434 4 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Video Games
    Video games
    Communication strategies
    5 Citations (Scopus)

    Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands

    Dardis, F. E., Schmierbach, M., Ahern, L., Fraustino, J., Bellur, S., Brooks, S. & Johnson, J., May 4 2015, In : Journal of Promotion Management. 21, 3, p. 313-334 22 p.

    Research output: Contribution to journalArticle

    Video games
    Strategy research
    35 Citations (Scopus)

    Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment

    Kim, K., Schmierbach, M. G., Bellur, S., Chung, M. Y., Fraustino, J. D., Dardis, F. E. & Ahern, L., Jan 1 2015, In : Computers in Human Behavior. 48, p. 695-705 11 p.

    Research output: Contribution to journalArticle

    Personal Autonomy
    4 Citations (Scopus)
    Video games