Franklin Carter

    • 304 Citations
    • 5 h-Index
    20002012
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    Fingerprint Dive into the research topics where Franklin Carter is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    • 1 Similar Profiles
    Physicians Medicine & Life Sciences
    Prescription Drugs Medicine & Life Sciences
    Prescriptions Medicine & Life Sciences
    Information technology Engineering & Materials Science
    Marketing Engineering & Materials Science
    Sales Engineering & Materials Science
    Innovation Engineering & Materials Science
    Pharmaceutical Preparations Medicine & Life Sciences

    Research Output 2000 2012

    • 304 Citations
    • 5 h-Index
    • 6 Article
    7 Citations (Scopus)
    Physicians
    Pharmaceutical Preparations
    Health Maintenance Organizations
    Private Practice
    Prescriptions
    12 Citations (Scopus)

    Impact of e-detailing on the number of new prescriptions

    Gönül, F. F. & Carter, F., Jun 1 2010, In : Health Care Management Science. 13, 2, p. 101-111 11 p.

    Research output: Contribution to journalArticle

    Prescriptions
    Drug Industry
    Physicians
    Pharmaceutical Preparations
    Therapeutics
    5 Citations (Scopus)

    Segmentation based on physician behavior: Implications for sales forecasting and marketing-mix strategy

    Carter, F. & Chitturi, R., Dec 1 2008, In : Journal of Personal Selling and Sales Management. 29, 1, p. 81-95 15 p.

    Research output: Contribution to journalArticle

    sales
    Marketing
    Sales
    marketing
    physician
    162 Citations (Scopus)

    Promotion of prescription drugs and its impact on physicians' choice behavior

    Gönül, F. F., Carter, F., Petrova, E. & Srinivasan, K., Jul 1 2001, In : Journal of Marketing. 65, 3, p. 79-90 12 p.

    Research output: Contribution to journalArticle

    Prescription drugs
    Choice behavior
    Physicians
    Influence activities
    Prescription
    74 Citations (Scopus)

    Technological innovations: A framework for communicating diffusion effects

    Carter, F., Jambulingam, T., Gupta, V. K. & Melone, N., Apr 1 2001, In : Information and Management. 38, 5, p. 277-287 11 p.

    Research output: Contribution to journalArticle

    Information technology
    Innovation
    Communication
    Industry
    Advocacy