Franklin Carter

    • 323 Citations
    • 6 h-Index
    20002012

    Research output per year

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    Research Output

    • 323 Citations
    • 6 h-Index
    • 6 Article
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    Article
    2000

    What kind of patients and physicians value direct-to-consumer advertising of prescription drugs

    Gönül, F. F., Carter, F. & Wind, J., Dec 1 2000, In : Health Care Management Science. 3, 3, p. 215-226 12 p.

    Research output: Contribution to journalArticle

    45 Scopus citations
    2001

    Promotion of prescription drugs and its impact on physicians' choice behavior

    Gönül, F. F., Carter, F., Petrova, E. & Srinivasan, K., Jul 2001, In : Journal of Marketing. 65, 3, p. 79-90 12 p.

    Research output: Contribution to journalArticle

    174 Scopus citations

    Technological innovations: A framework for communicating diffusion effects

    Carter, F., Jambulingam, T., Gupta, V. K. & Melone, N., Apr 1 2001, In : Information and Management. 38, 5, p. 277-287 11 p.

    Research output: Contribution to journalArticle

    76 Scopus citations
    2008

    Segmentation based on physician behavior: Implications for sales forecasting and marketing-mix strategy

    Carter, F. & Chitturi, R., Dec 1 2008, In : Journal of Personal Selling and Sales Management. 29, 1, p. 81-95 15 p.

    Research output: Contribution to journalArticle

    7 Scopus citations
    2010

    Impact of e-detailing on the number of new prescriptions

    Gönül, F. F. & Carter, F. J., Jun 1 2010, In : Health Care Management Science. 13, 2, p. 101-111 11 p.

    Research output: Contribution to journalArticle

    13 Scopus citations
    2012
    8 Scopus citations