• 4338 Citations
  • 30 h-Index
1975 …2019

Research output per year

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Fingerprint Dive into the research topics where Gary L. Lilien is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

Within-Seller and Buyer–Seller Network Structures and Key Account Profitability

Gupta, A., Kumar, A., Grewal, R. & Lilien, G. L., Jan 1 2019, In : Journal of Marketing. 83, 1, p. 108-132 25 p.

Research output: Contribution to journalArticle

  • 3 Scopus citations

    Design orientation and new product performance

    Srinivasan, R. & Lilien, G. L., Jan 1 2018, Review of Marketing Research. Emerald Group Publishing Ltd., p. 229-253 25 p. (Review of Marketing Research; vol. 15).

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Perspectives on university research centers: lessons from the ISBM

    Lilien, G. L., Jul 1 2017, In : Journal of the Academy of Marketing Science. 45, 4, p. 459-460 2 p.

    Research output: Contribution to journalEditorial

    3 Scopus citations

    Sales representative departures & customer reassignment strategies in business-to-business markets

    Shi, H., Sridhar, S., Grewal, R. & Lilien, G., Mar 2017, In : Journal of Marketing. 81, 2, p. 25-44 20 p.

    Research output: Contribution to journalArticle

  • 11 Scopus citations

    The B2B Knowledge Gap

    Lilien, G. L., Sep 1 2016, In : International Journal of Research in Marketing. 33, 3, p. 543-556 14 p.

    Research output: Contribution to journalArticle

  • 78 Scopus citations