• 4210 Citations
  • 29 h-Index
1975 …2019
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Fingerprint Dive into the research topics where Gary L. Lilien is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 9 Similar Profiles
Marketing Business & Economics
Managers Business & Economics
New products Business & Economics
Trade shows Business & Economics
Referral Business & Economics
Business markets Business & Economics
Business-to-business marketing Business & Economics
Modeling Business & Economics

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Research Output 1975 2019

2 Citations (Scopus)

Within-Seller and Buyer–Seller Network Structures and Key Account Profitability

Gupta, A., Kumar, A., Grewal, R. & Lilien, G. L., Jan 1 2019, In : Journal of Marketing. 83, 1, p. 108-132 25 p.

Research output: Contribution to journalArticle

Key accounts
Network structure

Design orientation and new product performance

Srinivasan, R. & Lilien, G. L., Jan 1 2018, Review of Marketing Research. Emerald Group Publishing Ltd., p. 229-253 25 p. (Review of Marketing Research; vol. 15).

Research output: Chapter in Book/Report/Conference proceedingChapter

New product performance
Customer orientation
Structural equation modeling
3 Citations (Scopus)

Perspectives on university research centers: lessons from the ISBM

Lilien, G. L., Jul 1 2017, In : Journal of the Academy of Marketing Science. 45, 4, p. 459-460 2 p.

Research output: Contribution to journalEditorial

University research centers
10 Citations (Scopus)

Sales representative departures & customer reassignment strategies in business-to-business markets

Shi, H., Sridhar, S., Grewal, R. & Lilien, G. L., Mar 1 2017, In : Journal of Marketing. 81, 2, p. 25-44 20 p.

Research output: Contribution to journalArticle

Business-to-business market
Economic impact
Economic consequences
Causal effect
58 Citations (Scopus)

The B2B Knowledge Gap

Lilien, G. L., Sep 1 2016, In : International Journal of Research in Marketing. 33, 3, p. 543-556 14 p.

Research output: Contribution to journalArticle

Knowledge gap
Academic research
Consumer marketing
Economic value