• 15 Citations
  • 2 h-Index
20142019
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Fingerprint Dive into the research topics where Heather Shoenberger is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 8 Similar Profiles
news Social Sciences
Television Engineering & Materials Science
product placement Social Sciences
buying behavior Social Sciences
sexism Social Sciences
political ideology Social Sciences
radicalism Social Sciences
newspaper Social Sciences

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Research Output 2014 2019

  • 15 Citations
  • 2 h-Index
  • 7 Article
  • 1 Chapter

A Fatal Attraction: The Effect of TV Viewing on Smoking Initiation Among Young Women

Johnson, E. K., Len-Ríos, M., Shoenberger, H. & Han, K. J., Jul 1 2019, In : Communication Research. 46, 5, p. 688-707 20 p.

Research output: Contribution to journalArticle

Smoke
smoking
young adult
cultivation theory
social situation
product placement
buying behavior
Television
Labels
Marketing
1 Citation (Scopus)
Newspapers
journalist
newspaper
news
editor

Targeted digital advertising and privacy

Shoenberger, H., Jan 1 2017, Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 300-309 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Privacy
1 Citation (Scopus)

The biological roots of political extremism: Negativity bias, political ideology, and preferences for political news

Keene, J. R., Shoenberger, H., Berke, C. K. & Bolls, P. D., Jan 1 2017, In : Politics and the Life Sciences. 36, 2, p. 37-48 12 p.

Research output: Contribution to journalArticle

political ideology
radicalism
news
information-seeking behavior
trend