Jan Hendrik Boehmer

    • 125 Citations
    • 4 h-Index
    20132019

    Research output per year

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    Research Output

    • 125 Citations
    • 4 h-Index
    • 8 Article
    • 1 Chapter
    • 1 Conference contribution
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    Conference contribution
    2013

    Customer relationship management on facebook: The effect of direct appeals on engagement with online news

    Boehmer, J. H., Jan 1 2013, Proceedings of the IADIS International Conference WWW/Internet 2013, ICWI 2013. White, B. & Isaias, P. (eds.). IADIS, p. 51-58 8 p. (Proceedings of the IADIS International Conference WWW/Internet 2013, ICWI 2013).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution