Johann Baumgartner

  • Department Head and Smeal Professor, Marketing
    • 7842 Citations
    • 31 h-Index
    1989 …2019
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    Research Output 1989 2019

    • 7842 Citations
    • 31 h-Index
    • 48 Article
    • 5 Review article
    • 3 Chapter
    • 1 Comment/debate

    Analyzing Policy Capturing Data Using Structural Equation Modeling for Within-Subject Experiments (SEMWISE)

    Weijters, B. & Baumgartner, J., Jul 1 2019, In : Organizational Research Methods. 22, 3, p. 623-648 26 p.

    Research output: Contribution to journalArticle

    Experiments
    Measurement errors
    Structural equation modeling
    Policy capturing
    Experiment
    1 Citation (Scopus)
    Research
    Luxury
    Observer
    Fairness
    Brand attitude
    33 Citations (Scopus)

    Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

    Hulland, J., Baumgartner, J. & Smith, K. M., Jan 1 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 92-108 17 p.

    Research output: Contribution to journalArticle

    Survey research
    Best practice
    Marketing
    Marketing research
    Research issues
    5 Citations (Scopus)

    Sport team personality: It's not all about winning!

    Stadler Blank, A., Koenigstorfer, J. & Baumgartner, J., Apr 1 2018, In : Sport Management Review. 21, 2, p. 114-132 19 p.

    Research output: Contribution to journalArticle

    sport
    marketing
    Factors

    When Cheap Isn't the Same as Not Expensive: Generic Price Terms and Their Negations

    Weijters, B., Cabooter, E. & Baumgartner, J., Jan 1 2018, (Accepted/In press) In : Journal of Consumer Psychology.

    Research output: Contribution to journalArticle

    Marketing
    Surveys and Questionnaires
    Consumer survey
    Reversal
    Rating scales