Johann Baumgartner

  • Department Head and Smeal Professor, Marketing
    • 8660 Citations
    • 32 h-Index
    1989 …2019

    Research output per year

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    Research Output

    • 8660 Citations
    • 32 h-Index
    • 48 Article
    • 5 Review article
    • 3 Chapter
    • 1 Comment/debate

    Analyzing Policy Capturing Data Using Structural Equation Modeling for Within-Subject Experiments (SEMWISE)

    Weijters, B. & Baumgartner, H., Jul 1 2019, In : Organizational Research Methods. 22, 3, p. 623-648 26 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

    Hulland, J., Baumgartner, H. & Smith, K. M., Jan 1 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 92-108 17 p.

    Research output: Contribution to journalArticle

  • 68 Scopus citations

    Sport team personality: It's not all about winning!

    Stadler Blank, A., Koenigstorfer, J. & Baumgartner, J., Apr 2018, In : Sport Management Review. 21, 2, p. 114-132 19 p.

    Research output: Contribution to journalArticle

  • 7 Scopus citations

    When Cheap Isn't the Same as Not Expensive: Generic Price Terms and Their Negations

    Weijters, B., Cabooter, E. & Baumgartner, H., Oct 2018, In : Journal of Consumer Psychology. 28, 4, p. 543-559 17 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations