John Andrew Petersen

    • 901 Citations
    • 12 h-Index
    20042018
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    Fingerprint Dive into the research topics where John Andrew Petersen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    • 1 Similar Profiles
    Profitability Business & Economics
    Product returns Business & Economics
    Marketing Business & Economics
    Firm performance Business & Economics
    Customer profitability Business & Economics
    Referral Business & Economics
    Customer value Business & Economics
    Marketing strategy Business & Economics

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    Research Output 2004 2018

    • 901 Citations
    • 12 h-Index
    • 13 Article
    • 3 Chapter
    • 2 Review article
    • 1 Book
    7 Citations (Scopus)

    Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability

    Petersen, J. A., Kumar, V., Polo, Y. & Sese, F. J., Sep 1 2018, In : Journal of the Academy of Marketing Science. 46, 5, p. 813-836 24 p.

    Research output: Contribution to journalArticle

    Mindset
    Marketing
    Customer profitability
    Profitability
    Customer behavior
    55 Citations (Scopus)

    Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences

    van Doorn, J., Mende, M., Noble, S. M., Hulland, J., Ostrom, A. L., Grewal, D. & Petersen, J. A., Feb 1 2017, In : Journal of Service Research. 20, 1, p. 43-58 16 p.

    Research output: Contribution to journalArticle

    customer
    social cognition
    experience
    robot
    Robots
    10 Citations (Scopus)

    Managing product returns within the customer value framework

    Minnema, A., Bijmolt, T. H. A., Petersen, J. A. & Shulman, J. D., Aug 29 2017, Customer Engagement Marketing. Springer International Publishing, p. 95-118 24 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Product returns
    Customer value
    2 Citations (Scopus)

    Measuring and managing customer engagement value through the customer journey

    Venkatesan, R., Petersen, J. A. & Guissoni, L., Aug 29 2017, Customer Engagement Marketing. Springer International Publishing, p. 53-74 22 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Customer engagement
    9 Citations (Scopus)

    Developing donor relationships: The role of the breadth of giving

    Khodakarami, F., Petersen, J. A. & Venkatesan, R., Jul 1 2015, In : Journal of Marketing. 79, 4, p. 77-93 17 p.

    Research output: Contribution to journalArticle

    Donation
    Nonprofit organization
    Public universities
    Macroeconomic shocks
    Econometric analysis