John Richard Howell

    • 24 Citations
    • 3 h-Index
    20142018
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    Fingerprint Dive into the research topics where John Richard Howell is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    Peripheral Nervous System Diseases Medicine & Life Sciences
    Biomarkers Medicine & Life Sciences
    Breast Neoplasms Medicine & Life Sciences
    demand Social Sciences
    patent Social Sciences
    profit Social Sciences
    Heart Failure Medicine & Life Sciences
    Anthracyclines Medicine & Life Sciences

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    Research Output 2014 2018

    • 24 Citations
    • 3 h-Index
    • 5 Article
    1 Citation (Scopus)

    A probit model with structured covariance for similarity effects and source of volume calculations

    Dotson, J. P., Howell, J. R., Brazell, J. D., Otter, T., Lenk, P. J., Maceachern, S. & Allenby, G. M., Feb 1 2018, In : Journal of Marketing Research. 55, 1, p. 35-47 13 p.

    Research output: Contribution to journalArticle

    Probit model
    Substitution
    Product attributes
    New product introduction
    Covariance matrix
    3 Citations (Scopus)

    Discerning the clinical relevance of biomarkers in early stage breast cancer

    Ballinger, T. J., Kassem, N., Shen, F., Jiang, G., Smith, M. L., Railey, E., Howell, J. R., White, C. B. & Schneider, B. P., Jul 1 2017, In : Breast Cancer Research and Treatment. 164, 1, p. 89-97 9 p.

    Research output: Contribution to journalArticle

    Peripheral Nervous System Diseases
    Biomarkers
    Breast Neoplasms
    Heart Failure
    Anthracyclines
    5 Citations (Scopus)

    Price promotions in choice models

    Howell, J. R., Lee, S. & Allenby, G. M., Mar 1 2016, In : Marketing Science. 35, 2, p. 319-334 16 p.

    Research output: Contribution to journalArticle

    Price promotions
    Choice models
    Utility function
    Discontinuity
    Marketing
    12 Citations (Scopus)

    Economic valuation of product features

    Allenby, G. M., Brazell, J. D., Howell, J. R. & Rossi, P. E., Nov 23 2014, In : Quantitative Marketing and Economics. 12, 4, p. 421-456 36 p.

    Research output: Contribution to journalArticle

    Economic valuation
    Demand systems
    Profit
    Enhancement
    Market value
    3 Citations (Scopus)

    Valuation of patented product features

    Allenby, G. M., Brazell, J., Howell, J. R. & Rossi, P. E., Jan 1 2014, In : Journal of Law and Economics. 57, 3, p. 629-663 35 p.

    Research output: Contribution to journalArticle

    demand
    patent
    profit
    market equilibrium
    Values