Karen Page Winterich

    • 1403 Citations
    • 17 h-Index
    20072019

    Research output per year

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    Research Output

    • 1403 Citations
    • 17 h-Index
    • 29 Article
    • 1 Chapter
    • 1 Editorial
    • 1 Review article

    Knowing What It Makes: How Product Transformation Salience Increases Recycling

    Winterich, K. P., Nenkov, G. Y. & Gonzales, G. E., Jul 1 2019, In : Journal of Marketing. 83, 4, p. 21-37 17 p.

    Research output: Contribution to journalArticle

  • 6 Scopus citations

    A Framework for the Consumer Psychology of Morality in the Marketplace

    Campbell, M. C. & Winterich, K. P., Apr 2018, In : Journal of Consumer Psychology. 28, 2, p. 167-179 13 p.

    Research output: Contribution to journalEditorial

    8 Scopus citations
  • 4 Scopus citations

    When celebrities count: Power distance beliefs and celebrity endorsements

    Winterich, K. P., Gangwar, M. & Grewal, R., May 2018, In : Journal of Marketing. 82, 3, p. 70-86 17 p.

    Research output: Contribution to journalArticle

  • 15 Scopus citations

    Conforming conservatives: How salient social identities can increase donations

    Kaikati, A. M., Torelli, C. J., Winterich, K. P. & Rodas, M. A., Oct 2017, In : Journal of Consumer Psychology. 27, 4, p. 422-434 13 p.

    Research output: Contribution to journalArticle

  • 6 Scopus citations