Karen Page Winterich

    • 1179 Citations
    • 16 h-Index
    20072019
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    Fingerprint Dive into the research topics where Karen Page Winterich is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    donation Social Sciences
    Donation Business & Economics
    outgroup Social Sciences
    country of origin Social Sciences
    self-concept Social Sciences
    gold Social Sciences
    empathy Social Sciences
    deliberation Social Sciences

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2007 2019

    • 1179 Citations
    • 16 h-Index
    • 29 Article
    • 1 Chapter
    • 1 Editorial
    • 1 Review article
    1 Citation (Scopus)

    Knowing What It Makes: How Product Transformation Salience Increases Recycling

    Winterich, K. P., Nenkov, G. Y. & Gonzales, G. E., Jul 1 2019, In : Journal of Marketing. 83, 4, p. 21-37 17 p.

    Research output: Contribution to journalArticle

    New products
    Click-through rate
    Positioning
    Plastics
    Field study
    6 Citations (Scopus)

    A Framework for the Consumer Psychology of Morality in the Marketplace

    Campbell, M. C. & Winterich, K. P., Apr 1 2018, In : Journal of Consumer Psychology. 28, 2, p. 167-179 13 p.

    Research output: Contribution to journalEditorial

    Psychology
    Morality
    Consumer psychology
    2 Citations (Scopus)
    Research
    Luxury
    Observer
    Fairness
    Brand attitude
    12 Citations (Scopus)

    When celebrities count: Power distance beliefs and celebrity endorsements

    Winterich, K. P., Gangwar, M. & Grewal, R., May 1 2018, In : Journal of Marketing. 82, 3, p. 70-86 17 p.

    Research output: Contribution to journalArticle

    Celebrity endorsement
    Power distance
    Celebrity
    Expertise
    Mediation
    3 Citations (Scopus)

    Conforming conservatives: How salient social identities can increase donations

    Kaikati, A. M., Torelli, C. J., Winterich, K. P. & Rodas, M. A., Oct 1 2017, In : Journal of Consumer Psychology. 27, 4, p. 422-434 13 p.

    Research output: Contribution to journalArticle

    Social Identification
    Social Responsibility
    Research
    Motivation
    Social identity