Karen Page Winterich

    • 1439 Citations
    • 17 h-Index
    20072019

    Research output per year

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    Research Output

    • 1439 Citations
    • 17 h-Index
    • 29 Article
    • 1 Chapter
    • 1 Editorial
    • 1 Review article
    2019

    Knowing What It Makes: How Product Transformation Salience Increases Recycling

    Winterich, K. P., Nenkov, G. Y. & Gonzales, G. E., Jul 1 2019, In : Journal of Marketing. 83, 4, p. 21-37 17 p.

    Research output: Contribution to journalArticle

    7 Scopus citations
    2018

    A Framework for the Consumer Psychology of Morality in the Marketplace

    Campbell, M. C. & Winterich, K. P., Apr 2018, In : Journal of Consumer Psychology. 28, 2, p. 167-179 13 p.

    Research output: Contribution to journalEditorial

    8 Scopus citations
    4 Scopus citations

    When celebrities count: Power distance beliefs and celebrity endorsements

    Winterich, K. P., Gangwar, M. & Grewal, R., May 2018, In : Journal of Marketing. 82, 3, p. 70-86 17 p.

    Research output: Contribution to journalArticle

    16 Scopus citations
    2017

    Conforming conservatives: How salient social identities can increase donations

    Kaikati, A. M., Torelli, C. J., Winterich, K. P. & Rodas, M. A., Oct 2017, In : Journal of Consumer Psychology. 27, 4, p. 422-434 13 p.

    Research output: Contribution to journalArticle

    8 Scopus citations

    Keeping the memory but not the possession: Memory preservation mitigates identity loss from product disposition

    Winterich, K. P., Reczek, R. W. & Irwin, J. R., Sep 2017, In : Journal of Marketing. 81, 5, p. 104-120 17 p.

    Research output: Contribution to journalArticle

    6 Scopus citations

    To profit or not to profit? The role of greed perceptions in consumer support for social ventures

    Lee, S., Bolton, L. E. & Winterich, K. P., Dec 1 2017, In : Journal of Consumer Research. 44, 4, p. 853-876 24 p.

    Research output: Contribution to journalArticle

    10 Scopus citations

    Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction

    Garvey, A. M., Blanchard, S. J. & Winterich, K. P., Mar 1 2017, In : Marketing Letters. 28, 1, p. 71-83 13 p.

    Research output: Contribution to journalArticle

    1 Scopus citations
    2016

    All that glitters is not gold: How others' status influences the effect of power distance belief on status consumption

    Gao, H., Winterich, K. P. & Zhang, Y., Jan 1 2016, In : Journal of Consumer Research. 43, 2, p. 265-281 17 p.

    Research output: Contribution to journalArticle

    18 Scopus citations
    2015

    Disgusted or Happy, It is not so Bad: Emotional Mini-Max in Unethical Judgments

    Winterich, K. P., Morales, A. C. & Mittal, V., Aug 6 2015, In : Journal of Business Ethics. 130, 2, p. 343-360 18 p.

    Research output: Contribution to journalArticle

    5 Scopus citations

    Moral and political identity

    Winterich, K. P., Mittal, V. & Aquino, K., Jan 1 2015, The Cambridge Handbook of Consumer Psychology. Cambridge University Press, p. 589-618 30 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    2 Scopus citations

    Not all negative emotions lead to concrete construal

    Chowdhry, N., Winterich, K. P., Mittal, V. & Morales, A. C., Dec 1 2015, In : International Journal of Research in Marketing. 32, 4, p. 428-430 3 p.

    Research output: Contribution to journalArticle

    10 Scopus citations

    Save Like the Joneses: How Service Firms Can Utilize Deliberation and Informational Influence to Enhance Consumer Well-Being

    Winterich, K. P. & Nenkov, G. Y., Aug 14 2015, In : Journal of Service Research. 18, 3, p. 384-404 21 p.

    Research output: Contribution to journalArticle

    15 Scopus citations

    Tis better to give than receive? How and when gender and residence-based segments predict choice of donation- versus discount-based promotions

    Winterich, K. P., Carter, R. E., Barone, M. J., Janakiraman, R. & Bezawada, R., Oct 1 2015, In : Journal of Consumer Psychology. 25, 4, p. 622-634 13 p.

    Research output: Contribution to journalArticle

    2 Scopus citations

    When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons

    Barone, M. J., Lyle, K. B. & Winterich, K. P., Jun 27 2015, In : Marketing Letters. 26, 2, p. 213-223 11 p.

    Research output: Contribution to journalArticle

    7 Scopus citations
    2014

    Accepting inequality deters responsibility: How power distance decreases charitable behavior

    Winterich, K. P. & Zhang, Y., Aug 2014, In : Journal of Consumer Research. 41, 2, p. 274-293 20 p.

    Research output: Contribution to journalArticle

    61 Scopus citations

    I’m moral, But I won’t help you: The distinct roles of empathy and justice in donations

    Lee, S., Winterich, K. P. & Ross, W. T., Oct 1 2014, In : Journal of Consumer Research. 41, 3, p. 678-696 19 p.

    Research output: Contribution to journalArticle

    56 Scopus citations

    Protect thyself: How affective self-protection increases self-interested, unethical behavior

    Winterich, K. P., Mittal, V. & Morales, A. C., Nov 1 2014, In : Organizational Behavior and Human Decision Processes. 125, 2, p. 151-161 11 p.

    Research output: Contribution to journalArticle

    16 Scopus citations

    Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products

    Haws, K. L., Winterich, K. P. & Naylor, R. W., Jan 1 2014, In : Journal of Consumer Psychology. 24, 3, p. 336-354 19 p.

    Research output: Contribution to journalArticle

    161 Scopus citations
    2013

    Can brands move in from the outside how moral identity enhances out-group brand attitudes

    Choi, W. J. & Winterich, K. P., Mar 2013, In : Journal of Marketing. 77, 2, p. 96-111 16 p.

    Research output: Contribution to journalArticle

    58 Scopus citations

    When does recognition increase charitable behavior? Toward a moral identity-based model

    Winterich, K. P., Mittal, V. & Aquino, K., May 2013, In : Journal of Marketing. 77, 3, p. 121-134 14 p.

    Research output: Contribution to journalArticle

    82 Scopus citations

    When moral identity symbolization motivates prosocial behavior: The role of recognition and moral identity internalization

    Winterich, K. P., Aquino, K., Mittal, V. & Swartz, R., Sep 1 2013, In : Journal of Applied Psychology. 98, 5, p. 759-770 12 p.

    Research output: Contribution to journalArticle

    63 Scopus citations

    When value trumps health in a supersized world

    Haws, K. L. & Winterich, K. P., May 2013, In : Journal of Marketing. 77, 3, p. 48-64 17 p.

    Research output: Contribution to journalArticle

    39 Scopus citations
    2012

    How political identity and charity positioning increase donations: Insights from Moral Foundations Theory

    Winterich, K. P., Zhang, Y. & Mittal, V., Dec 1 2012, In : International Journal of Research in Marketing. 29, 4, p. 346-354 9 p.

    Research output: Contribution to journalArticle

    61 Scopus citations
    2011

    Helpful hopefulness: The effect of future positive emotions on consumption

    Winterich, K. P. & Haws, K. L., Oct 1 2011, In : Journal of Consumer Research. 38, 3, p. 505-524 20 p.

    Research output: Contribution to journalArticle

    90 Scopus citations

    How re-designing angular logos to be rounded shapes brand attitude: Consumer brand commitment and self-construal

    Walsh, M. F., Winterich, K. P. & Mittal, V., Sep 1 2011, In : Journal of Consumer Marketing. 28, 6, p. 438-447 10 p.

    Research output: Contribution to journalArticle

    22 Scopus citations

    Warm glow or cold, hard cash? Social identify effects on consumer choice for donation versus discount promotions

    Winterich, K. P. & Barone, M. J., Oct 1 2011, In : Journal of Marketing Research. 48, 5, p. 855-868 14 p.

    Research output: Contribution to journalArticle

    94 Scopus citations
    2010

    Do logo redesigns help or hurt your brand? The role of brand commitment

    Walsh, M. F., Winterich, K. P. & Mittal, V., Apr 20 2010, In : Journal of Product & Brand Management. 19, 2, p. 76-84 9 p.

    Research output: Contribution to journalArticle

    62 Scopus citations

    Now that I'm sad, It's hard to be mad: The role of cognitive appraisals in emotional blunting

    Winterich, K. P., Han, S. & Lerner, J. S., Nov 1 2010, In : Personality and Social Psychology Bulletin. 36, 11, p. 1467-1483 17 p.

    Research output: Contribution to journalArticle

    32 Scopus citations

    Power distance belief and impulsive buying

    Zhang, Y., Winterich, K. P. & Mittal, V., Oct 1 2010, In : Journal of Marketing Research. 47, 5, p. 945-954 10 p.

    Research output: Contribution to journalArticle

    68 Scopus citations
    2009

    Donation behavior toward in-groups and out-groups: The role of gender and moral identity

    Winterich, K. P., Mittal, V. & Ross, W. T., Aug 1 2009, In : Journal of Consumer Research. 36, 2, p. 199-214 16 p.

    Research output: Contribution to journalArticle

    127 Scopus citations
    2007

    "My" brand or "our" brand: The effects of brand relationship dimensions and self-construal on brand evaluations

    Swaminathan, V., Page, K. L. & Gürhan-Canli, Z., Aug 2007, In : Journal of Consumer Research. 34, 2, p. 248-259 12 p.

    Research output: Contribution to journalReview article

    217 Scopus citations