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Personal profile

Research interests

Lee Ahern studies the science of science communication. Effective public policies relative to science and technology require public understanding of complex concepts. Over the past two decades, communications scholars have begun to identify the social and psychological factors that combine to make meaning about scientific issues in the minds of different audience segments. They are also beginning to understand why science communication campaigns so often fail to deliver the intended and desired results. These findings have made it clear that scientists must consider not just the science itself, but how audiences will react to and make meaning from science communications.

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Research Output

Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators

Myrick, J. G., Ahern, L., Shao, R. & Conlin, J., Feb 1 2019, In : Science Communication. 41, 1, p. 38-65 28 p.

Research output: Contribution to journalArticle

  • 2 Scopus citations

    The Cost of the Veil: Visual Communication Impacts of Hijab on News Judgments

    Connolly-Ahern, C., Ahern, L., Coman, I. A., Molina Davila, M. D., Davis, S. E. & Cabrera-Baukus, M., Nov 2 2019, In : Mass Communication and Society. 22, 6, p. 851-871 21 p.

    Research output: Contribution to journalArticle

  • First-Person Effects of Emotional and Informational Messages in Strategic Environmental Communications Campaigns

    Hoewe, J. & Ahern, L., Nov 2 2017, In : Environmental Communication. 11, 6, p. 810-820 11 p.

    Research output: Contribution to journalArticle

  • 3 Scopus citations

    Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment

    Ahern, L., Connolly-Ahern, C. & Hoewe, J., Apr 1 2016, In : Science Communication. 38, 2, p. 228-250 23 p.

    Research output: Contribution to journalArticle

  • 8 Scopus citations