• 151 Citations
  • 7 h-Index
20092018
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Personal profile

Research interests

Lee Ahern studies the science of science communication. Effective public policies relative to science and technology require public understanding of complex concepts. Over the past two decades, communications scholars have begun to identify the social and psychological factors that combine to make meaning about scientific issues in the minds of different audience segments. They are also beginning to understand why science communication campaigns so often fail to deliver the intended and desired results. These findings have made it clear that scientists must consider not just the science itself, but how audiences will react to and make meaning from science communications.

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  • 11 Similar Profiles
news Social Sciences
magazine Social Sciences
moderator Social Sciences
narrative Social Sciences
media system Social Sciences
Vaccines Engineering & Materials Science
Marketing Engineering & Materials Science
theory-practice Social Sciences

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Research Output 2009 2018

  • 151 Citations
  • 7 h-Index
  • 16 Article
1 Citation (Scopus)

Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages: Mechanisms and Moderators

Myrick, J., Ahern, L., Shao, R. & Conlin, J., Jan 1 2018, (Accepted/In press) In : Science Communication.

Research output: Contribution to journalArticle

VIP
moderator
effects of technology
everyday life
news
news
coverage
narrative
Drilling
Experiments
2 Citations (Scopus)

First-Person Effects of Emotional and Informational Messages in Strategic Environmental Communications Campaigns

Hoewe, J. & Ahern, L., Nov 2 2017, In : Environmental Communication. 11, 6, p. 810-820 11 p.

Research output: Contribution to journalArticle

communication
environmental effect
global warming
polarization
energy
7 Citations (Scopus)

Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment

Ahern, L., Connolly-Ahern, C. & Hoewe, J., Apr 1 2016, In : Science Communication. 38, 2, p. 228-250 23 p.

Research output: Contribution to journalArticle

worldview
information science
science
moderator
online survey
4 Citations (Scopus)

Acting on surprise: emotional response, multiple-channel information seeking and vaccination in the H1N1 flu epidemic

Wang, W. & Ahern, L., Jul 3 2015, In : Social Influence. 10, 3, p. 137-148 12 p.

Research output: Contribution to journalArticle

Vaccination
H1N1 Subtype Influenza A Virus
Pandemics
Orthomyxoviridae
Public Health