Matthew Paul McAllister, PhD

    • 154 Citations
    • 8 h-Index
    1990 …2017
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    Fingerprint Dive into the research topics where Matthew Paul McAllister is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    • 9 Similar Profiles
    Marketing Engineering & Materials Science
    Television Engineering & Materials Science
    sponsorship Social Sciences
    television Social Sciences
    commodity Social Sciences
    entertainment Social Sciences
    children's television Social Sciences
    recession Social Sciences

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    Research Output 1990 2017

    • 154 Citations
    • 8 h-Index
    • 17 Article
    • 4 Chapter
    1 Citation (Scopus)

    Class shaming in post-recession U.S. advertising

    McAllister, M. P. & Aupperle, A., 2017, In : Journal of Communication Inquiry. 41, 2, p. 140-156 17 p.

    Research output: Contribution to journalArticle

    recession
    Marketing
    working class
    campaign
    commodity
    1 Citation (Scopus)

    Fifty years of super bowl commercials, thirty-two years of spectacular consumption

    McAllister, M. P. & Galindo-Ramirez, E., Jan 22 2017, In : International Journal of the History of Sport. 34, 1-2, p. 46-64 19 p.

    Research output: Contribution to journalArticle

    entertainment
    commodity
    advertising industry
    commercialization
    inflation

    Class and Advertising

    McAllister, M. P. & Aupperle, A., Jan 1 2016, Explorations in Critical Studies of Advertising. Taylor and Francis, p. 208-220 13 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Online quizzes as viral, consumption-based identities

    Berberick, S. N. & McAllister, M. P., Jan 1 2016, In : International Journal of Communication. 10, p. 3423-3441 19 p.

    Research output: Contribution to journalArticle

    quiz
    Virtual reality
    Websites
    Marketing
    Personnel
    2 Citations (Scopus)

    Fetishizing Flo: Constructing Retail Space and Flexible Gendered Labor in Digital-Era Insurance Advertising

    McAllister, M. P., Cooke, T. R. & Buckley, C., Oct 20 2015, In : Critical Studies in Media Communication. 32, 5, p. 347-362 16 p.

    Research output: Contribution to journalArticle

    Insurance
    insurance
    Marketing
    campaign
    Personnel