Research Output per year
Research Output per year
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Dive into the research topics where Michael Grant Schmierbach is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research Output
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For the birds: Media sourcing, Twitter, and the minimal effect on audience perceptions
Oeldorf-Hirsch, A., Schmierbach, M., Appelman, A. & Boyle, M. P., Apr 1 2020, In : Convergence. 26, 2, p. 350-368 19 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Memory at Play: Personalizing Online Advertisements Based on Consumers’ Autobiographical Memory
Wei, L., Kang, J. & Schmierbach, M., Apr 15 2020, In : Journal of Promotion Management. 26, 3, p. 322-349 28 p.Research output: Contribution to journal › Article › peer-review
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The Ineffectiveness of Fact-checking Labels on News Memes and Articles
Oeldorf-Hirsch, A., Schmierbach, M., Appelman, A. & Boyle, M. P., Jan 1 2020, (Accepted/In press) In : Mass Communication and Society.Research output: Contribution to journal › Article › peer-review
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How game difficulty and ad framing influence memory of in-game advertisements
Dardis, F., Schmierbach, M., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Willingness to follow opinion leaders: A case study of Chinese Weibo
Luqiu, L. R., Schmierbach, M. G. & Ng, Y. L., Dec 1 2019, In : Computers in Human Behavior. 101, p. 42-50 9 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations