Michael Grant Schmierbach

    • 680 Citations
    • 14 h-Index
    20022019
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    Fingerprint Dive into the research topics where Michael Grant Schmierbach is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    • 9 Similar Profiles
    computer game Social Sciences
    Video Games Medicine & Life Sciences
    news Social Sciences
    Emotions Medicine & Life Sciences
    Immersion Medicine & Life Sciences
    experiment Social Sciences
    Research Medicine & Life Sciences
    human being Social Sciences

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    Research Output 2002 2019

    • 680 Citations
    • 14 h-Index
    • 28 Article
    • 2 Chapter
    • 1 Editorial

    How game difficulty and ad framing influence memory of in-game advertisements

    Dardis, F. E., Schmierbach, M. G., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.

    Research output: Contribution to journalArticle

    Factors
    Music
    Video games
    Questionnaire
    Experiment

    Willingness to follow opinion leaders: A case study of Chinese Weibo

    Luqiu, L. R., Schmierbach, M. G. & Ng, Y. L., Dec 1 2019, In : Computers in Human Behavior. 101, p. 42-50 9 p.

    Research output: Contribution to journalArticle

    Social Media
    Research
    Cues
    China
    Experiments
    2 Citations (Scopus)

    For the birds: Media sourcing, Twitter, and the minimal effect on audience perceptions

    Oeldorf-Hirsch, A., Schmierbach, M. G., Appelman, A. & Boyle, M. P., Jan 1 2018, (Accepted/In press) In : Convergence.

    Research output: Contribution to journalArticle

    twitter
    Birds
    news
    Experiments
    equivalence

    Make No Mistake? Exploring Cognitive and Perceptual Effects of Grammatical Errors in News Articles

    Appelman, A. & Schmierbach, M. G., Dec 1 2018, In : Journalism and Mass Communication Quarterly. 95, 4, p. 930-947 18 p.

    Research output: Contribution to journalArticle

    news
    grammar
    credibility
    experiment
    Experiments

    Media Theory and the 2016 Election

    Schmierbach, M. G., Nov 2 2018, In : Mass Communication and Society. 21, 6, p. 665-670 6 p.

    Research output: Contribution to journalEditorial

    media theory
    election