Research Output per year
Fingerprint Dive into the research topics where Michael Grant Schmierbach is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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computer game
Social Sciences
Video Games
Medicine & Life Sciences
news
Social Sciences
Emotions
Medicine & Life Sciences
Immersion
Medicine & Life Sciences
experiment
Social Sciences
Research
Medicine & Life Sciences
human being
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2002 2019
1
Citation
(Scopus)
How game difficulty and ad framing influence memory of in-game advertisements
Dardis, F. E., Schmierbach, M. G., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.Research output: Contribution to journal › Article
Factors
Music
Video games
Questionnaire
Experiment
Willingness to follow opinion leaders: A case study of Chinese Weibo
Luqiu, L. R., Schmierbach, M. G. & Ng, Y. L., Dec 1 2019, In : Computers in Human Behavior. 101, p. 42-50 9 p.Research output: Contribution to journal › Article
Social Media
Research
Cues
China
Experiments
2
Citations
(Scopus)
For the birds: Media sourcing, Twitter, and the minimal effect on audience perceptions
Oeldorf-Hirsch, A., Schmierbach, M. G., Appelman, A. & Boyle, M. P., Jan 1 2018, (Accepted/In press) In : Convergence.Research output: Contribution to journal › Article
twitter
Birds
news
Experiments
equivalence
Make No Mistake? Exploring Cognitive and Perceptual Effects of Grammatical Errors in News Articles
Appelman, A. & Schmierbach, M. G., Dec 1 2018, In : Journalism and Mass Communication Quarterly. 95, 4, p. 930-947 18 p.Research output: Contribution to journal › Article
news
grammar
credibility
experiment
Experiments
Media Theory and the 2016 Election
Schmierbach, M. G., Nov 2 2018, In : Mass Communication and Society. 21, 6, p. 665-670 6 p.Research output: Contribution to journal › Editorial
media theory
election