Research Output per year
Fingerprint Dive into the research topics where Michael Grant Schmierbach is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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computer game
Social Sciences
Video Games
Medicine & Life Sciences
news
Social Sciences
Emotions
Medicine & Life Sciences
Immersion
Medicine & Life Sciences
experiment
Social Sciences
Research
Medicine & Life Sciences
human being
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2002 2019
How game difficulty and ad framing influence memory of in-game advertisements
Dardis, F. E., Schmierbach, M. G., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.Research output: Contribution to journal › Article
Factors
Music
Video games
Questionnaire
Experiment
Willingness to follow opinion leaders: A case study of Chinese Weibo
Luqiu, L. R., Schmierbach, M. G. & Ng, Y. L., Dec 1 2019, In : Computers in Human Behavior. 101, p. 42-50 9 p.Research output: Contribution to journal › Article
Social Media
Research
Cues
China
Experiments
2
Citations
(Scopus)
For the birds: Media sourcing, Twitter, and the minimal effect on audience perceptions
Oeldorf-Hirsch, A., Schmierbach, M. G., Appelman, A. & Boyle, M. P., Jan 1 2018, (Accepted/In press) In : Convergence.Research output: Contribution to journal › Article
twitter
Birds
news
Experiments
equivalence
Make No Mistake? Exploring Cognitive and Perceptual Effects of Grammatical Errors in News Articles
Appelman, A. & Schmierbach, M. G., Dec 1 2018, In : Journalism and Mass Communication Quarterly. 95, 4, p. 930-947 18 p.Research output: Contribution to journal › Article
news
grammar
credibility
experiment
Experiments
Media Theory and the 2016 Election
Schmierbach, M. G., Nov 2 2018, In : Mass Communication and Society. 21, 6, p. 665-670 6 p.Research output: Contribution to journal › Editorial
media theory
election