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Michael Grant Schmierbach

    • 725 Citations
    • 14 h-Index
    20022019

    Research output per year

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    Research Output

    • 725 Citations
    • 14 h-Index
    • 28 Article
    • 2 Chapter
    • 1 Editorial

    How game difficulty and ad framing influence memory of in-game advertisements

    Dardis, F., Schmierbach, M., Sherrick, B. & Luckman, B., Jan 14 2019, In : Journal of Consumer Marketing. 36, 1, p. 1-11 11 p.

    Research output: Contribution to journal › Article

    • 2 Scopus citations

    Willingness to follow opinion leaders: A case study of Chinese Weibo

    Luqiu, L. R., Schmierbach, M. G. & Ng, Y. L., Dec 1 2019, In : Computers in Human Behavior. 101, p. 42-50 9 p.

    Research output: Contribution to journal › Article

    • For the birds: Media sourcing, Twitter, and the minimal effect on audience perceptions

    Oeldorf-Hirsch, A., Schmierbach, M., Appelman, A. & Boyle, M. P., Jan 1 2018, (Accepted/In press) In : Convergence.

    Research output: Contribution to journal › Article

    • 2 Scopus citations

    Make No Mistake? Exploring Cognitive and Perceptual Effects of Grammatical Errors in News Articles

    Appelman, A. & Schmierbach, M., Dec 1 2018, In : Journalism and Mass Communication Quarterly. 95, 4, p. 930-947 18 p.

    Research output: Contribution to journal › Article

    • 2 Scopus citations

    Media Theory and the 2016 Election

    Schmierbach, M., Nov 2 2018, In : Mass Communication and Society. 21, 6, p. 665-670 6 p.

    Research output: Contribution to journal › Editorial