Michelle Hough

    • 173 Citations
    • 5 h-Index
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    Fingerprint Dive into the research topics where Michelle Hough is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    • 2 Similar Profiles
    privacy Social Sciences
    Internet Social Sciences
    livelihood Social Sciences
    solitude Social Sciences
    anonymity Social Sciences
    intimacy Social Sciences
    Group Social Sciences
    difference in income Social Sciences

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2003 2018

    • 173 Citations
    • 5 h-Index
    • 8 Article
    • 2 Chapter

    Cultural Differences among Young Adult Consumers in Hong Kong, Japan, and Korea

    Bae, Y. H., Hough, M., Jun, J. W. & Ju, I., Jan 1 2018, In : Journal of Global Marketing. 31, 1, p. 18-30 13 p.

    Research output: Contribution to journalArticle

    Young adults
    Hong Kong
    Cultural differences

    Investigating consumer behavioural intention to utilise digital signage

    Hough, M., Bae, Y. H. & Jun, J. W., Jan 1 2016, In : International Journal of Internet Marketing and Advertising. 10, 4, p. 255-269 15 p.

    Research output: Contribution to journalArticle

    Behavioral intention
    3 Citations (Scopus)

    Uses and Gratifications of Digital Signage and Relationships with User Interface

    Bae, Y. H., Jun, J. W. & Hough, M., Oct 19 2016, In : Journal of International Consumer Marketing. 28, 5, p. 323-331 9 p.

    Research output: Contribution to journalArticle

    User interfaces
    User interface
    User experience
    Motivational factors
    1 Citation (Scopus)

    Older adults and their internet behaviors

    Mazur, E., Signorella, M. L. & Hough, M., Dec 1 2012, Encyclopedia of Cyber Behavior. IGI Global, Vol. 1. p. 608-618 11 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    difference in income
    health status
    age group
    quality of life

    The decline of privacy: How the loss of privacy impacts our lives and our livelihoods

    Hough, M., Sep 2012, Privacy: Management, Legal Issues and Security Aspects. Nova Science Publishers, Inc., p. 83-99 17 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter