Michelle Hough

    • 183 Citations
    • 5 h-Index
    20032018

    Research output per year

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    Research Output

    • 183 Citations
    • 5 h-Index
    • 8 Article
    • 2 Chapter

    Cultural Differences among Young Adult Consumers in Hong Kong, Japan, and Korea

    Bae, Y. H., Hough, M., Jun, J. W. & Ju, I., Jan 1 2018, In : Journal of Global Marketing. 31, 1, p. 18-30 13 p.

    Research output: Contribution to journalArticle

  • Investigating consumer behavioural intention to utilise digital signage

    Hough, M., Bae, Y. H. & Jun, J. W., Jan 1 2016, In : International Journal of Internet Marketing and Advertising. 10, 4, p. 255-269 15 p.

    Research output: Contribution to journalArticle

  • Uses and Gratifications of Digital Signage and Relationships with User Interface

    Bae, Y. H., Jun, J. W. & Hough, M., Oct 19 2016, In : Journal of International Consumer Marketing. 28, 5, p. 323-331 9 p.

    Research output: Contribution to journalArticle

  • 3 Scopus citations

    Older adults and their internet behaviors

    Mazur, E., Signorella, M. L. & Hough, M., Dec 1 2012, Encyclopedia of Cyber Behavior. IGI Global, Vol. 1. p. 608-618 11 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 1 Scopus citations

    The decline of privacy: How the loss of privacy impacts our lives and our livelihoods

    Hough, M., Sep 1 2012, Privacy: Management, Legal Issues and Security Aspects. Nova Science Publishers, Inc., p. 83-99 17 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter