• 41 Citations
  • 4 h-Index
20112018

Research output per year

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Fingerprint Dive into the research topics where Ozge Aybat is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 41 Citations
  • 4 h-Index
  • 8 Article

"I know i am, but what are you?": Public perceptions of unions, members and joining intentions

Gibney, R., Masters, M., Aybat, O. & Amlie, T., Jan 1 2018, In : Social Sciences. 7, 9, 146.

Research output: Contribution to journalArticle

Open Access
  • 1 Scopus citations

    Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets

    Carnevale, M., Yucel-Aybat, O. & Kachersky, L., Jan 1 2018, In : Journal of Consumer Behaviour. 17, 1, p. e78-e89

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    Persuasive Charity Appeals for Less and More Controllable Health Causes: The Roles of Implicit Mindsets and Benefit Frames

    Hsieh, M. H. & Yucel-Aybat, O., Apr 3 2018, In : Journal of Advertising. 47, 2, p. 112-126 15 p.

    Research output: Contribution to journalArticle

  • 2 Scopus citations

    The Impact of Competitiveness on Consumer Responses to Comparative Advertisements

    Yucel-Aybat, O. & Kramer, T., Apr 3 2018, In : Journal of Advertising. 47, 2, p. 198-212 15 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy

    Aybat, O. & Kramer, T., Dec 1 2017, In : Marketing Letters. 28, 4, p. 579-589 11 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations