• 35 Citations
  • 3 h-Index
20112018
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Research Output 2011 2018

  • 35 Citations
  • 3 h-Index
  • 8 Article
2018
1 Citation (Scopus)

"I know i am, but what are you?": Public perceptions of unions, members and joining intentions

Gibney, R., Masters, M., Aybat, O. & Amlie, T., Jan 1 2018, In : Social Sciences. 7, 9, 146.

Research output: Contribution to journalArticle

Open Access
private sector
4 Citations (Scopus)

Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets

Carnevale, M., Yucel-Aybat, O. & Kachersky, L., Jan 1 2018, In : Journal of Consumer Behaviour. 17, 1, p. e78-e89

Research output: Contribution to journalArticle

Happiness
Emotions
Growth
Research
icodextrin
2 Citations (Scopus)

Persuasive Charity Appeals for Less and More Controllable Health Causes: The Roles of Implicit Mindsets and Benefit Frames

Hsieh, M. H. & Yucel-Aybat, O., Apr 3 2018, In : Journal of Advertising. 47, 2, p. 112-126 15 p.

Research output: Contribution to journalArticle

appeal
Health
cause
health
donation
3 Citations (Scopus)

The Impact of Competitiveness on Consumer Responses to Comparative Advertisements

Yucel-Aybat, O. & Kramer, T., Apr 3 2018, In : Journal of Advertising. 47, 2, p. 198-212 15 p.

Research output: Contribution to journalArticle

competitiveness
Marketing
comparative advertising
willingness to pay
appeal
2017
3 Citations (Scopus)

Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy

Aybat, O. & Kramer, T., Dec 1 2017, In : Marketing Letters. 28, 4, p. 579-589 11 p.

Research output: Contribution to journalArticle

Competitors
Purchase intention
Pleasure
2014
2 Citations (Scopus)

The added value of contextual motivations on consumer-brand relationships of self-gifts

Carnevale, M., Yucel-Aybat, O. & Block, L., Jan 1 2014, In : Journal of Brand Management. 21, 5, p. 396-407 12 p.

Research output: Contribution to journalArticle

Added value
Gift
Purchase
Consumer-brand relationships
Reward
8 Citations (Scopus)

The effects of goal progress cues: An implicit theory perspective

Mathur, P., Block, L. & Aybat, O., Jan 1 2014, In : Journal of Consumer Psychology. 24, 4, p. 484-496 13 p.

Research output: Contribution to journalArticle

Cues
Aptitude
Mental Competency
Implicit theories
Learning
2011
12 Citations (Scopus)

The effect of schadenfreude on choice of conventional versus unconventional options

Kramer, T., Yucel-Aybat, O. & Lau-Gesk, L., Sep 1 2011, In : Organizational Behavior and Human Decision Processes. 116, 1, p. 140-147 8 p.

Research output: Contribution to journalArticle

Happiness
Emotions
Research
Compromise
Decision maker