Ralph Angelo Oliva

    • 109 Citations
    • 5 h-Index
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    • 1 Similar Profiles
    Marketing Business & Economics
    World Wide Web Business & Economics
    Marketers Business & Economics
    Electronic business Business & Economics
    Business-to-business marketing Business & Economics
    Business to business Business & Economics
    Linkage Business & Economics
    Tax revenues Business & Economics

    Research Output 1997 2013

    • 109 Citations
    • 5 h-Index
    • 26 Article
    • 14 Review article
    • 1 Chapter
    26 Citations (Scopus)

    Marketing's roles in innovation in business-to-business firms: Status, issues, and research agenda

    Griffin, A., Josephson, B. W., Lilien, G., Wiersema, F., Bayus, B., Chandy, R., Dahan, E., Gaskin, S., Kohli, A., Miller, C., Oliva, R. & Spanjol, J., Dec 1 2013, In : Marketing Letters. 24, 4, p. 323-337 15 p.

    Research output: Contribution to journalArticle

    Business to business
    Research agenda
    Academic research
    2 Citations (Scopus)

    A high-level overview: A value perspective on the practice of business-to-business marketing

    Oliva, R. A., Jan 1 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 15-40 26 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Business-to-business marketing

    Building Blocks: Ten key roles of B-to-B corporate marketing

    Pope, A. V. & Oliva, R. A., Dec 1 2012, In : Marketing Management. 21, 4, p. 22-28 7 p.

    Research output: Contribution to journalArticle


    B2B marketing's balancing act

    Oliva, R. A. & Donath, B., Sep 1 2008, In : Marketing Management. 17, 5, p. 24-30 7 p.

    Research output: Contribution to journalArticle

    Academic research
    Marketing performance
    Business markets
    18 Citations (Scopus)

    The three key linkages: Improving the connections between marketing and sales

    Oliva, R. A., Sep 25 2006, In : Journal of Business and Industrial Marketing. 21, 6, p. 395-398 4 p.

    Research output: Contribution to journalArticle