Rujirutana Mandhachitara

    • 401 Citations
    • 9 h-Index
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    Fingerprint Dive into the research topics where Rujirutana Mandhachitara is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    retailing Earth & Environmental Sciences
    megacity Social Sciences
    agglomeration Earth & Environmental Sciences
    positioning Earth & Environmental Sciences
    sales Social Sciences
    sustainability Social Sciences
    market Earth & Environmental Sciences
    Thailand Social Sciences

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    Research Output 2001 2016

    • 401 Citations
    • 9 h-Index
    • 14 Article

    Professional Women's Fashionable Clothing Decisions in Bangkok and New York City

    Mandhachitara, R. & Piamphongsant, T., Mar 14 2016, In : Journal of International Consumer Marketing. 28, 2, p. 135-149 15 p.

    Research output: Contribution to journalArticle

    Multivariate Analysis
    Group membership
    Multivariate tests
    Variety seeking

    The Formation and Sustainability of same Product Retail Store Clusters in A Modern Mega City

    Mandhachitara, R. & Shannon, R., Dec 1 2016, In : Tijdschrift voor Economische en Sociale Geografie. 107, 5, p. 567-581 15 p.

    Research output: Contribution to journalArticle

    administrative district
    large city
    53 Citations (Scopus)

    Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men

    Lertwannawit, A. & Mandhachitara, R., Oct 1 2012, In : Journal of Business Research. 65, 10, p. 1408-1416 9 p.

    Research output: Contribution to journalArticle

    Status consumption
    Indirect effects
    117 Citations (Scopus)

    A model of customer loyalty and corporate social responsibility

    Mandhachitara, R. & Poolthong, Y., Apr 1 2011, In : Journal of Services Marketing. 25, 2, p. 122-133 12 p.

    Research output: Contribution to journalArticle

    Customer loyalty
    Corporate Social Responsibility
    Attitudinal loyalty
    Behavioral loyalty
    Perceived service quality

    Professional women's variety-seeking behavior in fashion clothing: New york city and London

    Mandhachitara, R. & Piamphongsan, T., Aug 1 2011, In : Academy of Marketing Studies Journal. 15, 1, p. 23-44 22 p.

    Research output: Contribution to journalArticle

    Variety seeking
    Social comparison