Rujirutana Mandhachitara

    • 393 Citations
    • 9 h-Index
    20012016
    If you made any changes in Pure, your changes will be visible here soon.

    Fingerprint Dive into the research topics where Rujirutana Mandhachitara is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    retailing Earth & Environmental Sciences
    megacity Social Sciences
    agglomeration Earth & Environmental Sciences
    positioning Earth & Environmental Sciences
    sales Social Sciences
    sustainability Social Sciences
    market Earth & Environmental Sciences
    Thailand Social Sciences

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output 2001 2016

    • 393 Citations
    • 9 h-Index
    • 14 Article

    Professional Women's Fashionable Clothing Decisions in Bangkok and New York City

    Mandhachitara, R. & Piamphongsant, T., Mar 14 2016, In : Journal of International Consumer Marketing. 28, 2, p. 135-149 15 p.

    Research output: Contribution to journalArticle

    Multivariate Analysis
    Self-esteem
    Group membership
    Multivariate tests
    Variety seeking

    The Formation and Sustainability of same Product Retail Store Clusters in A Modern Mega City

    Mandhachitara, R. & Shannon, R., Dec 1 2016, In : Tijdschrift voor Economische en Sociale Geografie. 107, 5, p. 567-581 15 p.

    Research output: Contribution to journalArticle

    megacity
    sustainability
    administrative district
    large city
    Thailand
    52 Citations (Scopus)

    Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men

    Lertwannawit, A. & Mandhachitara, R., Oct 1 2012, In : Journal of Business Research. 65, 10, p. 1408-1416 9 p.

    Research output: Contribution to journalArticle

    Status consumption
    Materialism
    Consciousness
    Indirect effects
    Self-monitoring
    114 Citations (Scopus)

    A model of customer loyalty and corporate social responsibility

    Mandhachitara, R. & Poolthong, Y., Apr 1 2011, In : Journal of Services Marketing. 25, 2, p. 122-133 12 p.

    Research output: Contribution to journalArticle

    Customer loyalty
    Corporate Social Responsibility
    Attitudinal loyalty
    Behavioral loyalty
    Perceived service quality

    Professional women's variety-seeking behavior in fashion clothing: New york city and London

    Mandhachitara, R. & Piamphongsan, T., Aug 1 2011, In : Academy of Marketing Studies Journal. 15, 1, p. 23-44 22 p.

    Research output: Contribution to journalArticle

    Variety seeking
    Social comparison
    Self-construal
    Conformity
    Questionnaire