Rujirutana Mandhachitara

    • 430 Citations
    • 9 h-Index
    20012016

    Research output per year

    If you made any changes in Pure these will be visible here soon.

    Fingerprint Dive into the research topics where Rujirutana Mandhachitara is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output

    • 430 Citations
    • 9 h-Index
    • 14 Article

    Professional Women's Fashionable Clothing Decisions in Bangkok and New York City

    Mandhachitara, R. & Piamphongsant, T., Mar 14 2016, In : Journal of International Consumer Marketing. 28, 2, p. 135-149 15 p.

    Research output: Contribution to journalArticle

  • The Formation and Sustainability of same Product Retail Store Clusters in A Modern Mega City

    Mandhachitara, R. & Shannon, R., Dec 1 2016, In : Tijdschrift voor Economische en Sociale Geografie. 107, 5, p. 567-581 15 p.

    Research output: Contribution to journalArticle

  • Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men

    Lertwannawit, A. & Mandhachitara, R., Oct 1 2012, In : Journal of Business Research. 65, 10, p. 1408-1416 9 p.

    Research output: Contribution to journalArticle

  • 56 Scopus citations

    A model of customer loyalty and corporate social responsibility

    Mandhachitara, R. & Poolthong, Y., Apr 1 2011, In : Journal of Services Marketing. 25, 2, p. 122-133 12 p.

    Research output: Contribution to journalArticle

  • 124 Scopus citations

    Professional women's variety-seeking behavior in fashion clothing: New york city and London

    Mandhachitara, R. & Piamphongsan, T., Aug 1 2011, In : Academy of Marketing Studies Journal. 15, 1, p. 23-44 22 p.

    Research output: Contribution to journalArticle