• 877 Citations
  • 8 h-Index
20062016
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Fingerprint Dive into the research topics where Shruti Gupta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 7 Similar Profiles
Bottom of the pyramid Business & Economics
Corporate Social Responsibility Business & Economics
Marketing Business & Economics
Social dilemma Business & Economics
Reference groups Business & Economics
Cause-related marketing Business & Economics
India Business & Economics
Group theory Business & Economics

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Research Output 2006 2016

  • 877 Citations
  • 8 h-Index
  • 14 Article
7 Citations (Scopus)

An exploratory investigation of aspirational consumption at the bottom of the pyramid

Gupta, S. & Srivastav, P., Jan 1 2016, In : Journal of International Consumer Marketing. 28, 1, p. 2-15 14 p.

Research output: Contribution to journalArticle

Marketing
Industry
Bottom of the pyramid
India
Income
5 Citations (Scopus)
Bottom of the pyramid
Retail stores
Retailers
India
Multinational companies

An exploratory investigation of deal proneness at the bottom of the pyramid

Gupta, S. & Denbleyker, C., 2015, In : Academy of Marketing Studies Journal. 19, 2, p. 49-64 16 p.

Research output: Contribution to journalArticle

Bottom of the pyramid
Specificity
Low income
Marketers
Marketing
17 Citations (Scopus)

The influence of marketing on consumption behavior at the bottom of the pyramid

Jaiswal, A. K. & Gupta, S., Mar 16 2015, In : Journal of Consumer Marketing. 32, 2, p. 113-124 12 p.

Research output: Contribution to journalArticle

Consumption behavior
Marketing
Bottom of the pyramid
Susceptibility
Celebrity endorsement
Social dilemma
Group theory
Reference groups
Price premium
Corporate Social Responsibility