• 934 Citations
  • 9 h-Index
20062020

Research output per year

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Fingerprint Dive into the research topics where Shruti Gupta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 934 Citations
  • 9 h-Index
  • 15 Article

Digital cause-related marketing campaigns: Relationship between brand-cause fit and behavioural intentions

Handa, M. & Gupta, S., Jan 1 2020, (Accepted/In press) In : Journal of Indian Business Research.

Research output: Contribution to journalArticle

  • An exploratory investigation of aspirational consumption at the bottom of the pyramid

    Gupta, S. & Srivastav, P., Jan 1 2016, In : Journal of International Consumer Marketing. 28, 1, p. 2-15 14 p.

    Research output: Contribution to journalArticle

  • 11 Scopus citations
  • 7 Scopus citations

    An exploratory investigation of deal proneness at the bottom of the pyramid

    Gupta, S. & Denbleyker, C., Jan 1 2015, In : Academy of Marketing Studies Journal. 19, 2, p. 49-64 16 p.

    Research output: Contribution to journalArticle

  • The influence of marketing on consumption behavior at the bottom of the pyramid

    Jaiswal, A. K. & Gupta, S., Mar 16 2015, In : Journal of Consumer Marketing. 32, 2, p. 113-124 12 p.

    Research output: Contribution to journalArticle

  • 20 Scopus citations