• 877 Citations
  • 8 h-Index
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Fingerprint Dive into the research topics where Shruti Gupta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 7 Similar Profiles
Bottom of the pyramid Business & Economics
Corporate Social Responsibility Business & Economics
Marketing Business & Economics
Social dilemma Business & Economics
Reference groups Business & Economics
Cause-related marketing Business & Economics
India Business & Economics
Group theory Business & Economics

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Research Output 2006 2016

  • 877 Citations
  • 8 h-Index
  • 14 Article
7 Citations (Scopus)

An exploratory investigation of aspirational consumption at the bottom of the pyramid

Gupta, S. & Srivastav, P., Jan 1 2016, In : Journal of International Consumer Marketing. 28, 1, p. 2-15 14 p.

Research output: Contribution to journalArticle

Bottom of the pyramid
5 Citations (Scopus)
Bottom of the pyramid
Retail stores
Multinational companies

An exploratory investigation of deal proneness at the bottom of the pyramid

Gupta, S. & Denbleyker, C., 2015, In : Academy of Marketing Studies Journal. 19, 2, p. 49-64 16 p.

Research output: Contribution to journalArticle

Bottom of the pyramid
Low income
17 Citations (Scopus)

The influence of marketing on consumption behavior at the bottom of the pyramid

Jaiswal, A. K. & Gupta, S., Mar 16 2015, In : Journal of Consumer Marketing. 32, 2, p. 113-124 12 p.

Research output: Contribution to journalArticle

Consumption behavior
Bottom of the pyramid
Celebrity endorsement
Social dilemma
Group theory
Reference groups
Price premium
Corporate Social Responsibility