Somjit Barat

    • 15 Citations
    • 2 h-Index
    20052018
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    Fingerprint Dive into the research topics where Somjit Barat is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    ethnocentrism Social Sciences
    Coupons Business & Economics
    marital status Social Sciences
    Community banks Business & Economics
    Customer satisfaction Business & Economics
    Exploratory study Business & Economics
    Costs Business & Economics
    Socio-economics Business & Economics

    Research Output 2005 2018

    • 15 Citations
    • 2 h-Index
    • 3 Article
    • 1 Chapter
    • 1 Review article

    The Marketization of Bollywood

    Barat, S., Feb 17 2018, In : Quarterly Review of Film and Video. 35, 2, p. 105-118 14 p.

    Research output: Contribution to journalArticle

    Bollywood
    Marketization
    6 Citations (Scopus)

    An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions

    Barat, S., Amos, C., Paswan, A. & Holmes, G., Mar 1 2013, In : Journal of Retailing and Consumer Services. 20, 2, p. 240-247 8 p.

    Research output: Contribution to journalArticle

    Socio-economics
    Coupons
    Opportunity cost
    Devaluation
    Income effect
    1 Citation (Scopus)

    An exploratory study of customer satisfaction in a community bank

    Barat, S. & Spillan, J. E., Sep 30 2013, Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions. IGI Global, p. 111-127 17 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Customer satisfaction
    Exploratory study
    Community banks
    Consumer satisfaction
    Niche

    Amulti-country study exploring relationships of lifestyles to ethnocentrism

    Spillan, J. E., Kang, Z. & Barat, S., Apr 1 2011, In : Journal of Transnational Management. 16, 2, p. 62-83 22 p.

    Research output: Contribution to journalArticle

    ethnocentrism
    lifestyle
    gender
    marital status
    market
    8 Citations (Scopus)

    Do higher face-value coupons cost more than they are worth in increased sales?

    Barat, S. & Paswan, A. K., Nov 17 2005, In : Journal of Product and Brand Management. 14, 6, p. 379-386 8 p.

    Research output: Contribution to journalReview article

    Sales
    Costs
    Marketing
    Managers
    Students