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Fingerprint Dive into the research topics where Tulay Girard is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
student Social Sciences
business education Social Sciences
university Social Sciences
coach Social Sciences
marketing Social Sciences
Brand equity Business & Economics
equity Social Sciences
evaluation Social Sciences

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Research Output 2002 2017

  • 498 Citations
  • 9 h-Index
  • 19 Article
15 Citations (Scopus)

Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants

Girard, T., Trapp, P., Pinar, M., Gulsoy, T. & Boyt, T. E., Jan 2 2017, In : Journal of Marketing Theory and Practice. 25, 1, p. 39-56 18 p.

Research output: Contribution to journalArticle

Brand equity
Private labels
Perceived risk
6 Citations (Scopus)

Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry

Pinar, M., Girard, T., Trapp, P. & Eser, Z., Jun 6 2016, In : International Journal of Bank Marketing. 34, 4, p. 529-549 21 p.

Research output: Contribution to journalArticle

Banking industry
Service brand
Brand equity
14 Citations (Scopus)

University brand equity: An empirical investigation of its dimensions

Pinar, M., Trapp, P., Girard, T. & Boyt, T. E., Aug 5 2014, In : International Journal of Educational Management. 28, 6, p. 616-634 19 p.

Research output: Contribution to journalArticle

Brand equity
Empirical investigation

Retail mission statements: Top 100 global retailers

Anitsal, I., Anitsal, M. M. & Girard, T., Jul 16 2013, In : Academy of Strategic Management Journal. 12, 1, p. 1-20 20 p.

Research output: Contribution to journalArticle

Mission statements
Services marketing

The role of logos in building brand awareness and performance: Implications for entrepreneurs

Girard, T., Meral Anitsal, M. & Anitsal, I., Dec 18 2013, In : Entrepreneurial Executive. 18, p. 7-16 10 p.

Research output: Contribution to journalArticle

Brand performance
Brand awareness