• 528 Citations
  • 9 h-Index
20022020

Research output per year

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Fingerprint Dive into the research topics where Tulay Girard is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 528 Citations
  • 9 h-Index
  • 20 Article
  • 1 Chapter

Examining the relationship between brand equity dimensions and university brand equity: An empirical study in Turkey

Pinar, M., Girard, T. & Basfirinci, C., Jan 1 2020, (Accepted/In press) In : International Journal of Educational Management.

Research output: Contribution to journalArticle

  • Comparing private label brand equity dimensions of the same store: Their relationships, similarities, and differences

    Pinar, M. & Girard, T., Sep 20 2019, Improving Marketing Strategies for Private Label Products. IGI Global, p. 61-82 22 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants

    Girard, T., Trapp, P., Pinar, M., Gulsoy, T. & Boyt, T. E., Jan 2 2017, In : Journal of Marketing Theory and Practice. 25, 1, p. 39-56 18 p.

    Research output: Contribution to journalArticle

  • 19 Scopus citations

    Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry

    Pinar, M., Girard, T., Trapp, P. & Eser, Z., Jun 6 2016, In : International Journal of Bank Marketing. 34, 4, p. 529-549 21 p.

    Research output: Contribution to journalArticle

  • 8 Scopus citations

    University brand equity: An empirical investigation of its dimensions

    Pinar, M., Trapp, P., Girard, T. & Boyt, T. E., Aug 5 2014, In : International Journal of Educational Management. 28, 6, p. 616-634 19 p.

    Research output: Contribution to journalArticle

  • 20 Scopus citations