Find Research Output

Search concepts
Selected Filters
2019
2 Citations (Scopus)

Ranking of choice cues for smartphones using the Best–Worst scaling method

Pinto, L., Kaynak, E., Chow, C. S. F. & Zhang, L. L., Jan 14 2019, In : Asia Pacific Journal of Marketing and Logistics. 31, 1, p. 223-245 23 p.

Research output: Contribution to journalArticle

Ranking
Scaling
Factors
Gender differences
Age differences
2017

Preface

Kaynak, E., Jan 1 2017, Food and Agribusiness Marketing in Europe. CRC Press, p. xi-xii

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

2016
6 Citations (Scopus)

Role of adaptive selling and customer orientation on salesperson performance: Evidence from two distinct markets of Europe and Asia

Kaynak, E., Kara, A., Chow, C. S. F. & Laukkanen, T., Apr 2 2016, In : Journal of Transnational Management. 21, 2, p. 62-83 22 p.

Research output: Contribution to journalArticle

customer ties
selling
market
performance
evidence
2015
2 Citations (Scopus)

Slotting Allowances in China: Perspectives of a Large Manufacturer Versus a Large Retailer in the China Grocery Market

Kaynak, E., Chow, C. S. F. & Xie, J. Z., Jan 2 2015, In : Journal of Marketing Channels. 22, 1, p. 27-41 15 p.

Research output: Contribution to journalArticle

Retailers
Grocery
China
Slotting allowances
Retail
1 Citation (Scopus)
Labeling
Smoking
Cigarettes
Macau
Packaging
2014

Cross-national and cross-cultural issues in food marketing

Kaynak, E., Jun 3 2014, Taylor and Francis. 103 p.

Research output: Book/ReportBook

Food marketing
Cross-national
Cross-cultural issues
Marketing systems
Agricultural exports

Cross-National and cross-cultural issues in food marketing: Past, present and future

Kaynak, E., Jun 3 2014, Cross-National and Cross-Cultural Issues in Food Marketing. Taylor and Francis, p. 1-12 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Food marketing
Cross-cultural issues
Cross-national
Marketing systems
Distribution system

Marketing-research techniques and approaches for LDCs

Kaynak, E., Jan 1 2014, Marketing in Developing Countries. Taylor and Francis, p. 238-252 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing research
Less developed countries
4 Citations (Scopus)

Predicting tourism market potential of Chile by use of a qualitative forecasting technique

Kaynak, E. & I. Rojas-Méndez, J., May 27 2014, In : International Journal of Commerce and Management. 24, 2, p. 167-179 13 p.

Research output: Contribution to journalArticle

Tourism
Tourism industry
Chile
Market potential
Delphi
2013

Editorial

Kaynak, E., Jan 1 2013, Service Industries in Developing Countries. Taylor and Francis, p. Vii-x

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Foreword

Kaynak, E., 2013, Market Entry and Operational Decision Making in East-West Business Relationships. Taylor and Francis

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

1 Citation (Scopus)
Time orientation
Macau
Cross-cultural comparison
Pull
Attitude toward advertising

Preface

Kaynak, E., Dec 1 2013, Euromarketing and the Future. Taylor and Francis, p. xiii-xxiv

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

3 Citations (Scopus)
Cultural identity
National identity
Global brands
International markets
Japan

Service industries in developing countries: A conceptual framework and analytical insights

Kaynak, E., Jan 1 2013, Service Industries in Developing Countries. Taylor and Francis, p. 1-4 4 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Developing countries
Conceptual framework
Service industries

Service industries in developing countries

Kaynak, E., Jan 1 2013, Taylor and Francis. 114 p.

Research output: Book/ReportBook

Developing countries
Service industries
2 Citations (Scopus)

Time Orientation and Attitudes toward Advertising in a High-Context Culture: An Empirical Study of Macau

Kaynak, E., Kara, A. & Chow, C. S. F., Jan 1 2013, In : Journal of Asia-Pacific Business. 14, 2, p. 88-106 19 p.

Research output: Contribution to journalArticle

Time orientation
Empirical study
Macau
Attitude toward advertising
Avoidance

Tourism marketing in a developing economy: Frequent and infrequent visitors contrasted

Kaynak, E., Odabasi, Y. & Kavas, A., Jan 1 2013, Service Industries in Developing Countries. Taylor and Francis, p. 42-60 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Tourism
Tourism marketing
Developing economies
Holidays
Target marketing
4 Citations (Scopus)
Balkans
Entrepreneurship
Baltic States
Emerging markets
Eastern Europe
2012
10 Citations (Scopus)
Emerging economies
Tourism
Cambodia
Tourism and hospitality
Market potential

Editorial

Kaynak, E., Oct 1 2012, In : Journal of International Consumer Marketing. 24, 5, p. 301-303 3 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., May 1 2012, In : Journal of International Consumer Marketing. 24, 3, p. 143-146 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 2012, In : Journal of International Consumer Marketing. 24, 1-2, p. 1-6 6 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jul 1 2012, In : Journal of International Consumer Marketing. 24, 4, p. 228-231 4 p.

Research output: Contribution to journalEditorial

Euromarketing: An introduction

Kaynak, E., Jan 1 2012, European Perspectives in Marketing. Taylor and Francis, p. 1-7 7 p.

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

1 Citation (Scopus)

European perspectives in marketing

Kaynak, E., Jan 1 2012, Taylor and Francis. 166 p.

Research output: Book/ReportBook

Marketing
European Union
Currency
European countries
Denomination

Marketing in Western Europe: A monolith or a multidimensional market?

Kaynak, E. & Jallat, F., Jan 1 2012, Marketing Issues in Western Europe: Changes and Developments. Taylor and Francis, p. 1-14 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing
European Union
Internal market
Buyer behavior

Marketing issues in Western Europe: Changes and developments

Kaynak, E. & Jallat, F., Jan 1 2012, Taylor and Francis. 174 p.

Research output: Book/ReportBook

Marketing
Marketing practices
Industry
Conceptual framework
Consultants
4 Citations (Scopus)

Modeling quality commitment in service organizations: An empirical study

Demirbag, M., Sahadev, S., Kaynak, E. & Akgul, A., May 1 2012, In : European Journal of Marketing. 46, 6, p. 790-810 21 p.

Research output: Contribution to journalArticle

Modeling
Service organization
Empirical study
Conceptual model
Employee commitment

Outsourcing by finnish organizational buyers from Eastern and Central European suppliers: Country-of-origin impact

Kaynak, E. & Eronen, J., Jan 1 2012, European Perspectives in Marketing. Taylor and Francis, p. 9-28 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Suppliers
Buyers
Outsourcing
Country of origin
Product quality

Preface

Manek Kirpalani, V. H., Garbarski, L. & Kaynak, E., Jan 1 2012, Successfully Doing Business/Marketing in Eastern Europe. Taylor and Francis, p. xv-xvi

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Successfully doing business/marketing in Eastern Europe

Kirpalani, V. H. M., Garbarski, L. & Kaynak, E., Jan 1 2012, Taylor and Francis. 226 p.

Research output: Book/ReportBook

Business marketing
Eastern Europe
Entrepreneurs
Resources
Consumer behaviour
2011
5 Citations (Scopus)

An Investigation of People's Time Orientation, Attitudes, and Behavior Toward Advertising in an International Context

Kaynak, E., Kara, A. & Apil, A. R., Nov 1 2011, In : Journal of Global Marketing. 24, 5, p. 433-452 20 p.

Research output: Contribution to journalArticle

Time orientation
Factors
Emerging economies
Planning
Subculture
8 Citations (Scopus)

Channel power struggle between a manufacturer giant and a retailer giant in China

Chow, C. S. F., Kaynak, E. & Yang, C. J., Jan 1 2011, In : Competitiveness Review. 21, 3, p. 306-321 16 p.

Research output: Contribution to journalArticle

Retailers
China
Channel power
Suppliers
Retail

Editorial

Kaynak, E., Oct 1 2011, In : Journal of International Food and Agribusiness Marketing. 23, 4, p. 285-288 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 2011, In : Journal of International Consumer Marketing. 23, 1, p. 1-4 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Nov 1 2011, In : Journal of Global Marketing. 24, 5, p. 381-384 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Oct 1 2011, In : Journal of International Consumer Marketing. 23, 5, p. 311-313 3 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Mar 1 2011, In : Journal of International Consumer Marketing. 23, 2, p. 79-82 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 2011, In : Journal of International Food and Agribusiness Marketing. 23, 1, p. 1-4 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Apr 1 2011, In : Journal of Global Marketing. 24, 2, p. 101-104 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jul 1 2011, In : Journal of Global Marketing. 24, 3, p. 197-200 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 2011, In : Journal of Global Marketing. 24, 1, p. 1-3 3 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jul 1 2011, In : Journal of International Food and Agribusiness Marketing. 23, 3, p. 187-191 5 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Apr 1 2011, In : Journal of International Food and Agribusiness Marketing. 23, 2, p. 89-92 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Sep 1 2011, In : Journal of Global Marketing. 24, 4, p. 283-286 4 p.

Research output: Contribution to journalEditorial

5 Citations (Scopus)
tourism market
tourism
tourism development
industry
demand
2010

Editorial

Kaynak, E., Jan 1 2010, In : Journal of International Food and Agribusiness Marketing. 22, 1-2, p. 1-6 6 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Nov 1 2010, In : Journal of Global Marketing. 23, 5, p. 367-370 4 p.

Research output: Contribution to journalEditorial

Editorial

Kaynak, E., Jan 1 2010, In : Journal of East-West Business. 16, 1, p. 1-3 3 p.

Research output: Contribution to journalEditorial