Abstract
The overarching goal of the present study was to determine whether a behavioral economic framework of demand analysis is applicable to texting while driving. To this end, we developed a novel hypothetical task in which participants receive a text message while driving, and they rated the likelihood of replying to a text message immediately versus waiting to reply until arriving at a destination when the fine for texting while driving ranged from $1 to $300. The scenario presented two delays to a destination (15 min and 60 min). For drivers who self-reported a higher frequency of texting while driving the demand for social interaction from texting was more intense and less elastic. Demand was also more intense and less elastic under the 60-min delay condition. The results of this proof-of-concept study suggest that behavioral economic demand analyses are potentially useful for understanding and predicting texting while driving.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 225-237 |
| Number of pages | 13 |
| Journal | Psychological Record |
| Volume | 69 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 15 2019 |
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All Science Journal Classification (ASJC) codes
- Arts and Humanities (miscellaneous)
- Psychology(all)
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A Behavioral Economic Analysis of Demand for Texting while Driving. / Hayashi, Yusuke; Friedel, Jonathan E.; Foreman, Anne M.; Wirth, Oliver.
In: Psychological Record, Vol. 69, No. 2, 15.06.2019, p. 225-237.Research output: Contribution to journal › Article
TY - JOUR
T1 - A Behavioral Economic Analysis of Demand for Texting while Driving
AU - Hayashi, Yusuke
AU - Friedel, Jonathan E.
AU - Foreman, Anne M.
AU - Wirth, Oliver
PY - 2019/6/15
Y1 - 2019/6/15
N2 - The overarching goal of the present study was to determine whether a behavioral economic framework of demand analysis is applicable to texting while driving. To this end, we developed a novel hypothetical task in which participants receive a text message while driving, and they rated the likelihood of replying to a text message immediately versus waiting to reply until arriving at a destination when the fine for texting while driving ranged from $1 to $300. The scenario presented two delays to a destination (15 min and 60 min). For drivers who self-reported a higher frequency of texting while driving the demand for social interaction from texting was more intense and less elastic. Demand was also more intense and less elastic under the 60-min delay condition. The results of this proof-of-concept study suggest that behavioral economic demand analyses are potentially useful for understanding and predicting texting while driving.
AB - The overarching goal of the present study was to determine whether a behavioral economic framework of demand analysis is applicable to texting while driving. To this end, we developed a novel hypothetical task in which participants receive a text message while driving, and they rated the likelihood of replying to a text message immediately versus waiting to reply until arriving at a destination when the fine for texting while driving ranged from $1 to $300. The scenario presented two delays to a destination (15 min and 60 min). For drivers who self-reported a higher frequency of texting while driving the demand for social interaction from texting was more intense and less elastic. Demand was also more intense and less elastic under the 60-min delay condition. The results of this proof-of-concept study suggest that behavioral economic demand analyses are potentially useful for understanding and predicting texting while driving.
UR - http://www.scopus.com/inward/record.url?scp=85066136342&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85066136342&partnerID=8YFLogxK
U2 - 10.1007/s40732-019-00341-w
DO - 10.1007/s40732-019-00341-w
M3 - Article
VL - 69
SP - 225
EP - 237
JO - Psychological Record
JF - Psychological Record
SN - 0033-2933
IS - 2
ER -