A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes

Qiushuo Yu, Ben Campbell, Yizao Liu, Jiff Martin

Research output: Contribution to journalReview article

2 Scopus citations

Abstract

Community-supported agriculture (CSA) operators are becoming more innovative in their efforts to attract consumers to become CSA shareholders. Therefore, CSA operators must understand which attributes consumers value. Using an online survey of Connecticut consumers in conjunction with a choice experiment, we evaluate consumer preference and willingness to pay for various attributes, including risk mitigation. We find younger consumers are more likely to prefer CSAs with organic products, while a greater diversity of products in the CSA share will increase preference for a CSA for some consumers. Further, we find that consumers with and without CSA experience value the risk-mitigation attribute.

Original languageEnglish (US)
Pages (from-to)1-20
Number of pages20
JournalAgricultural and Resource Economics Review
Volume48
Issue number1
DOIs
StatePublished - Apr 1 2019

All Science Journal Classification (ASJC) codes

  • Agronomy and Crop Science
  • Economics and Econometrics

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