A Comparative Analysis of Advertising Practices in Unlike Environments A Study of Agency-Client Relationships

Research output: Contribution to journalArticle

10 Scopus citations


After examining the structure and present characteristics of advertising industry practices, this paper looks at the functions of advertising in developed versus less-developed countries (LDCs) and critically compares the role and functions of advertising agency and client relationships in countries as diverse as Turkey, Sweden and Canada.

Original languageEnglish (US)
Pages (from-to)121-146
Number of pages26
JournalInternational Journal of Advertising
Issue number2
Publication statusPublished - Jan 1 1986


All Science Journal Classification (ASJC) codes

  • Communication
  • Marketing

Cite this