A comparative analysis of trends in global retailing in the triad markets

Erdener Kaynak, K. Jane Mercer

Research output: Contribution to journalArticle

Abstract

The purpose of this article is to critically examine the underlying factors contributing to the changes and developments bat have taken place in global retailing with regard to strategic planning options available in a dynamic global business environment. In particular, significant retailing trends in the Triad Markets are analyzed. The main proposition of the study is that socioeconomic, technological, political and financial considerations have all played a major part in global retail development. Within this general framework, more recent developments in the global retail industry such as active, semi-active and passive retail expansion strategies are studied.

Original languageEnglish (US)
Pages (from-to)129-144
Number of pages16
JournalJournal of Professional Services Marketing
Volume10
Issue number2
DOIs
StatePublished - Oct 7 1994

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)

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