A comparative study of advertising in canada, the united kingdom and turkey

Erdener Kaynak, L. A. Mitchell

Research output: Contribution to journalArticlepeer-review

10 Scopus citations
Original languageEnglish (US)
Pages (from-to)1-9
Number of pages9
JournalEuropean Journal of Marketing
Volume15
Issue number1
DOIs
StatePublished - Jan 1 1981

All Science Journal Classification (ASJC) codes

  • Marketing

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