A cross-cultural comparison of perceived fairness and satisfaction in the context of hotel room pricing

Anna S. Mattila, Sunmee Choi

Research output: Contribution to journalArticle

32 Citations (Scopus)

Abstract

In this study, we examined the role of culture in influencing customer reactions to differential pricing policies. Specifically, we investigated how two factors, price outcome (worse/same/better price) and information on the hotel's pricing policy, influence perceived fairness and satisfaction judgments of customers from two different cultures-USA (Western, individualistic culture) and South Korea (Eastern, collectivist culture). Our results indicate that US consumers seem to prefer equitable outcomes to better or worse price. Moreover, offering information on the hotel's pricing policy had a more positive impact on Korean travelers than their American counterparts.

Original languageEnglish (US)
Pages (from-to)146-153
Number of pages8
JournalInternational Journal of Hospitality Management
Volume25
Issue number1
DOIs
StatePublished - Mar 1 2006

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pricing policy
comparison
Perceived fairness
Pricing
Hotels
Cross-cultural comparison
price
Pricing policy

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Cite this

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A cross-cultural comparison of perceived fairness and satisfaction in the context of hotel room pricing. / Mattila, Anna S.; Choi, Sunmee.

In: International Journal of Hospitality Management, Vol. 25, No. 1, 01.03.2006, p. 146-153.

Research output: Contribution to journalArticle

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