A cross-national comparison of American and Turkish consumer satisfaction with dental care services

Talha Harcar, Ali Kara, Orsay Kucukemiroglu

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This study investigates the impact of dental care satisfaction of the US and Turkish consumers. Adopting existing scales in the literature, study conceptualized that customer health sensitivity, involvement, and perceived dental problems would influence their satisfaction with dental care services. Study findings indicate that patient satisfaction is influenced mainly through the path of dental care involvement of personal health sensitivity. Contrary to our expectations, our results did not indicate any significant relationship between perceived dental problems and customer satisfaction with dental care. Managerial implications are discussed.

Original languageEnglish (US)
Pages (from-to)30-42
Number of pages13
JournalJournal of Medical Marketing
Volume12
Issue number1
DOIs
StatePublished - Feb 1 2012

Fingerprint

Dental Care
Tooth
Health
Patient Satisfaction
Consumer Behavior
Cross-national comparison
Consumer satisfaction
Dental care

All Science Journal Classification (ASJC) codes

  • Medicine (miscellaneous)
  • Pharmacology, Toxicology and Pharmaceutics (miscellaneous)
  • Strategy and Management
  • Marketing

Cite this

@article{8dd19635470e4318a515e80b01fe4119,
title = "A cross-national comparison of American and Turkish consumer satisfaction with dental care services",
abstract = "This study investigates the impact of dental care satisfaction of the US and Turkish consumers. Adopting existing scales in the literature, study conceptualized that customer health sensitivity, involvement, and perceived dental problems would influence their satisfaction with dental care services. Study findings indicate that patient satisfaction is influenced mainly through the path of dental care involvement of personal health sensitivity. Contrary to our expectations, our results did not indicate any significant relationship between perceived dental problems and customer satisfaction with dental care. Managerial implications are discussed.",
author = "Talha Harcar and Ali Kara and Orsay Kucukemiroglu",
year = "2012",
month = "2",
day = "1",
doi = "10.1177/1745790411435374",
language = "English (US)",
volume = "12",
pages = "30--42",
journal = "Journal of Medical Marketing",
issn = "1745-7904",
publisher = "Palgrave Macmillan Ltd.",
number = "1",

}

A cross-national comparison of American and Turkish consumer satisfaction with dental care services. / Harcar, Talha; Kara, Ali; Kucukemiroglu, Orsay.

In: Journal of Medical Marketing, Vol. 12, No. 1, 01.02.2012, p. 30-42.

Research output: Contribution to journalArticle

TY - JOUR

T1 - A cross-national comparison of American and Turkish consumer satisfaction with dental care services

AU - Harcar, Talha

AU - Kara, Ali

AU - Kucukemiroglu, Orsay

PY - 2012/2/1

Y1 - 2012/2/1

N2 - This study investigates the impact of dental care satisfaction of the US and Turkish consumers. Adopting existing scales in the literature, study conceptualized that customer health sensitivity, involvement, and perceived dental problems would influence their satisfaction with dental care services. Study findings indicate that patient satisfaction is influenced mainly through the path of dental care involvement of personal health sensitivity. Contrary to our expectations, our results did not indicate any significant relationship between perceived dental problems and customer satisfaction with dental care. Managerial implications are discussed.

AB - This study investigates the impact of dental care satisfaction of the US and Turkish consumers. Adopting existing scales in the literature, study conceptualized that customer health sensitivity, involvement, and perceived dental problems would influence their satisfaction with dental care services. Study findings indicate that patient satisfaction is influenced mainly through the path of dental care involvement of personal health sensitivity. Contrary to our expectations, our results did not indicate any significant relationship between perceived dental problems and customer satisfaction with dental care. Managerial implications are discussed.

UR - http://www.scopus.com/inward/record.url?scp=84858224528&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84858224528&partnerID=8YFLogxK

U2 - 10.1177/1745790411435374

DO - 10.1177/1745790411435374

M3 - Article

AN - SCOPUS:84858224528

VL - 12

SP - 30

EP - 42

JO - Journal of Medical Marketing

JF - Journal of Medical Marketing

SN - 1745-7904

IS - 1

ER -