A cross-national comparison of American and Turkish consumer satisfaction with dental care services

Talha Harcar, Ali Kara, Orsay Kucukemiroglu

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

This study investigates the impact of dental care satisfaction of the US and Turkish consumers. Adopting existing scales in the literature, study conceptualized that customer health sensitivity, involvement, and perceived dental problems would influence their satisfaction with dental care services. Study findings indicate that patient satisfaction is influenced mainly through the path of dental care involvement of personal health sensitivity. Contrary to our expectations, our results did not indicate any significant relationship between perceived dental problems and customer satisfaction with dental care. Managerial implications are discussed.

Original languageEnglish (US)
Pages (from-to)30-42
Number of pages13
JournalJournal of Medical Marketing
Volume12
Issue number1
DOIs
StatePublished - Feb 1 2012

All Science Journal Classification (ASJC) codes

  • Medicine (miscellaneous)
  • Pharmacology, Toxicology and Pharmaceutics (miscellaneous)
  • Strategy and Management
  • Marketing

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