@inbook{1ce805397ca941d08c4d0676c256b5a9,
title = "A Cross-National Comparison of U.S. and Turkish Consumer Satisfaction with Dental Care Services",
abstract = "Customer satisfaction may be considered as one of the most important elements contributing to competitive advantage. This is particularly important for service firms where increased loyalty can substantially increase profits (Reichheld and Sasser, 1990; Reichheld, 1996). Therefore, similar to any other service organizations, health care providers are increasingly becoming conscious of the value of satisfied customers and importance of understanding customer perceptions of quality of care provided. Although a number of studies in the marketing literature have focused on investigating differences in consumer satisfaction with different services across nations/cultures, such comparative studies are limited in the areas of dental care services.",
author = "Talha Harcar and Ali Kara and Orsay Kucukemiroglu",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-10873-5_229",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "386",
booktitle = "Developments in Marketing Science",
address = "United States",
}